Marketing Books

Showing 1-50 of 14,280
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 950 times as marketing)
avg rating 4.05 — 21,222 ratings — published 1993
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Contagious: Why Things Catch On Contagious: Why Things Catch On (Hardcover)
by (shelved 807 times as marketing)
avg rating 3.98 — 30,574 ratings — published 2013
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Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 789 times as marketing)
avg rating 3.78 — 53,362 ratings — published 2003
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This is Marketing: You Can't Be Seen Until You Learn To See This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 758 times as marketing)
avg rating 3.94 — 15,286 ratings — published 2018
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Positioning: The Battle for Your Mind Positioning: The Battle for Your Mind (Paperback)
by (shelved 746 times as marketing)
avg rating 4.03 — 17,629 ratings — published 1980
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Blink: The Power of Thinking Without Thinking Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 734 times as marketing)
avg rating 3.96 — 595,995 ratings — published 2005
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Building a StoryBrand: Clarify Your Message So Customers Will Listen Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 703 times as marketing)
avg rating 4.28 — 22,824 ratings — published 2017
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Influence: The Psychology of Persuasion Influence: The Psychology of Persuasion (Paperback)
by (shelved 679 times as marketing)
avg rating 4.22 — 156,732 ratings — published 1984
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Permission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers) Permission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers)
by (shelved 603 times as marketing)
avg rating 3.92 — 14,673 ratings — published 2014
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
by (shelved 564 times as marketing)
avg rating 4.02 — 29,194 ratings — published 2006
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 538 times as marketing)
avg rating 3.88 — 15,834 ratings — published 2005
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Ogilvy on Advertising Ogilvy on Advertising (Paperback)
by (shelved 496 times as marketing)
avg rating 4.15 — 10,989 ratings — published 1983
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 483 times as marketing)
avg rating 4.32 — 9,063 ratings — published 2016
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ebook)
by (shelved 411 times as marketing)
avg rating 3.77 — 10,710 ratings — published 2013
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The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 394 times as marketing)
avg rating 4.00 — 818,746 ratings — published 2002
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Marketing Management Marketing Management (Hardcover)
by (shelved 373 times as marketing)
avg rating 4.06 — 5,851 ratings — published 1967
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Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 363 times as marketing)
avg rating 4.11 — 44,734 ratings — published 2013
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Buyology: Truth and Lies About Why We Buy Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 356 times as marketing)
avg rating 3.76 — 13,744 ratings — published 2008
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 349 times as marketing)
avg rating 4.01 — 77,947 ratings — published 2004
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Tribes: We Need You to Lead Us Tribes: We Need You to Lead Us (Hardcover)
by (shelved 333 times as marketing)
avg rating 3.81 — 41,149 ratings — published 2008
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Hardcover)
by (shelved 309 times as marketing)
avg rating 3.97 — 8,881 ratings — published 2013
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Traction: A Startup Guide to Getting Customers Traction: A Startup Guide to Getting Customers (Hardcover)
by (shelved 279 times as marketing)
avg rating 4.11 — 9,418 ratings — published 2014
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Scientific Advertising Scientific Advertising (Paperback)
by (shelved 275 times as marketing)
avg rating 4.09 — 3,317 ratings — published 1923
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Selling the Invisible: A Field Guide to Modern Marketing Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
by (shelved 267 times as marketing)
avg rating 3.94 — 9,894 ratings — published 1997
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Principles of Marketing Principles of Marketing (Hardcover)
by (shelved 262 times as marketing)
avg rating 4.09 — 2,999 ratings — published 1980
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)
by (shelved 248 times as marketing)
avg rating 3.97 — 6,019 ratings — published 2014
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DotCom Secrets: The Underground Playbook for Growing Your Company Online DotCom Secrets: The Underground Playbook for Growing Your Company Online (Kindle Edition)
by (shelved 240 times as marketing)
avg rating 4.24 — 5,437 ratings — published 2011
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Trust Me, I'm Lying: Confessions of a Media Manipulator Trust Me, I'm Lying: Confessions of a Media Manipulator (Hardcover)
by (shelved 237 times as marketing)
avg rating 3.86 — 11,496 ratings — published 2012
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Confessions of an Advertising Man Confessions of an Advertising Man (Paperback)
by (shelved 237 times as marketing)
avg rating 4.00 — 5,541 ratings — published 1963
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How Brands Grow: What Marketers Don't Know How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 236 times as marketing)
avg rating 4.16 — 3,203 ratings — published 2010
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Marketing 4.0: Moving from Traditional to Digital Marketing 4.0: Moving from Traditional to Digital (Kindle Edition)
by (shelved 231 times as marketing)
avg rating 4.07 — 3,091 ratings — published 2016
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Breakthrough Advertising Breakthrough Advertising (Hardcover)
by (shelved 223 times as marketing)
avg rating 4.53 — 976 ratings — published 1966
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)
by (shelved 220 times as marketing)
avg rating 3.91 — 6,311 ratings — published 1984
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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Hardcover)
by (shelved 210 times as marketing)
avg rating 3.97 — 1,293 ratings — published 2013
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Start with Why: How Great Leaders Inspire Everyone to Take Action Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 199 times as marketing)
avg rating 4.10 — 229,276 ratings — published 2009
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Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 193 times as marketing)
avg rating 4.12 — 124,756 ratings — published 2008
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Hardcover)
by (shelved 193 times as marketing)
avg rating 4.11 — 4,979 ratings — published 2017
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The Long Tail: Why the Future of Business is Selling Less of More The Long Tail: Why the Future of Business is Selling Less of More (Paperback)
by (shelved 188 times as marketing)
avg rating 3.82 — 29,656 ratings — published 2006
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 183 times as marketing)
avg rating 4.27 — 3,141 ratings — published
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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business (Made Simple Series) Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business (Made Simple Series)
by (shelved 176 times as marketing)
avg rating 4.26 — 2,103 ratings — published 2020
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The Brand Gap The Brand Gap (Paperback)
by (shelved 158 times as marketing)
avg rating 3.99 — 5,181 ratings — published 2003
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 157 times as marketing)
avg rating 3.90 — 3,577 ratings — published 1998
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Linchpin: Are You Indispensable? Linchpin: Are You Indispensable? (Hardcover)
by (shelved 156 times as marketing)
avg rating 3.84 — 45,524 ratings — published 2010
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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1) $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
by (shelved 149 times as marketing)
avg rating 4.60 — 11,489 ratings — published
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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer (Hardcover)
by (shelved 147 times as marketing)
avg rating 4.22 — 1,620 ratings — published 2019
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Alchemy: The Surprising Power of Ideas That Don't Make Sense Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 147 times as marketing)
avg rating 4.21 — 6,090 ratings — published 2019
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To Sell is Human: The Surprising Truth About Moving Others To Sell is Human: The Surprising Truth About Moving Others (Hardcover)
by (shelved 145 times as marketing)
avg rating 3.88 — 24,783 ratings — published 2012
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« previous 1 3 4 5 6 7 8 9 99 100

Naomi Wolf
“Beauty provokes harassment, the law says, but it looks through men's eyes when deciding what provokes it.”
Naomi Wolf, The Beauty Myth

Naomi Wolf
“We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it.

Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.

Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.”
Naomi Wolf, The Beauty Myth

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Marketing Books

Showing 51-100 of 14,281
Why We Buy: The Science of Shopping Why We Buy: The Science of Shopping (Paperback)
by (shelved 145 times as marketing)
avg rating 3.89 — 13,300 ratings — published 1999
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Pre-Suasion: A Revolutionary Way to Influence and Persuade Pre-Suasion: A Revolutionary Way to Influence and Persuade (Hardcover)
by (shelved 134 times as marketing)
avg rating 4.01 — 9,415 ratings — published 2016
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs Inbound Marketing: Get Found Using Google, Social Media, and Blogs (Hardcover)
by (shelved 131 times as marketing)
avg rating 3.88 — 3,959 ratings — published 2009
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More (Paperback)
by (shelved 130 times as marketing)
avg rating 4.21 — 1,744 ratings — published 2013
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Crush It!: Why Now Is the Time to Cash In on Your Passion Crush It!: Why Now Is the Time to Cash In on Your Passion (Hardcover)
by (shelved 130 times as marketing)
avg rating 3.87 — 32,919 ratings — published 2009
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Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World (ebook)
by (shelved 128 times as marketing)
avg rating 4.24 — 4,000 ratings — published
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 128 times as marketing)
avg rating 4.21 — 4,769 ratings — published 1998
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Perennial Seller: The Art of Making and Marketing Work that Lasts Perennial Seller: The Art of Making and Marketing Work that Lasts (Hardcover)
by (shelved 126 times as marketing)
avg rating 4.15 — 3,279 ratings — published 2017
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The Boron Letters The Boron Letters (Kindle Edition)
by (shelved 125 times as marketing)
avg rating 4.20 — 2,026 ratings — published 2013
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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter) Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
by (shelved 124 times as marketing)
avg rating 4.24 — 29,291 ratings — published 2000
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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide (Hardcover)
by (shelved 123 times as marketing)
avg rating 3.94 — 2,870 ratings — published 2006
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Brandwashed Brandwashed (Hardcover)
by (shelved 121 times as marketing)
avg rating 3.81 — 4,285 ratings — published 2011
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
by (shelved 120 times as marketing)
avg rating 4.23 — 1,181 ratings — published 1980
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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Paperback)
by (shelved 118 times as marketing)
avg rating 4.18 — 1,733 ratings — published 1994
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Marketing Warfare Marketing Warfare (Hardcover)
by (shelved 116 times as marketing)
avg rating 4.10 — 1,694 ratings — published 1986
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 111 times as marketing)
avg rating 4.24 — 1,108 ratings — published 1923
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Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too (Kindle Edition)
by (shelved 111 times as marketing)
avg rating 3.97 — 10,807 ratings — published 2018
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Zag: The Number One Strategy of High-Performance Brands Zag: The Number One Strategy of High-Performance Brands (Paperback)
by (shelved 111 times as marketing)
avg rating 3.99 — 3,824 ratings — published 2006
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Platform: Get Noticed in a Noisy World Platform: Get Noticed in a Noisy World (Hardcover)
by (shelved 109 times as marketing)
avg rating 4.09 — 9,964 ratings — published 2012
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies (Hardcover)
by (shelved 108 times as marketing)
avg rating 3.97 — 8,877 ratings — published 2007
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Designing Brand Identity: An Essential Guide for the Whole Branding Team Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
by (shelved 107 times as marketing)
avg rating 4.12 — 2,643 ratings — published 2003
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Kotler on Marketing: How to Create, Win, and Dominate Markets Kotler on Marketing: How to Create, Win, and Dominate Markets (Hardcover)
by (shelved 107 times as marketing)
avg rating 4.13 — 1,572 ratings — published 1999
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Youtility: Why Smart Marketing Is about Help Not Hype Youtility: Why Smart Marketing Is about Help Not Hype (Hardcover)
by (shelved 106 times as marketing)
avg rating 3.99 — 1,125 ratings — published 2013
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Marketing 3.0: From Products to Customers to the Human Spirit Marketing 3.0: From Products to Customers to the Human Spirit (Kindle Edition)
by (shelved 104 times as marketing)
avg rating 3.99 — 1,555 ratings — published 2007
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
by (shelved 104 times as marketing)
avg rating 3.91 — 3,801 ratings — published 2010
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How to Win Friends and Influence People How to Win Friends and Influence People (Paperback)
by (shelved 102 times as marketing)
avg rating 4.22 — 999,863 ratings — published 1936
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Hardcover)
by (shelved 99 times as marketing)
avg rating 3.97 — 1,354 ratings — published 2011
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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses (Kindle Edition)
by (shelved 99 times as marketing)
avg rating 3.97 — 1,297 ratings — published 2015
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Thinking, Fast and Slow Thinking, Fast and Slow (Hardcover)
by (shelved 96 times as marketing)
avg rating 4.18 — 507,386 ratings — published 2011
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Marketing: A Love Story: How to Matter to Your Customers Marketing: A Love Story: How to Matter to Your Customers (Kindle Edition)
by (shelved 95 times as marketing)
avg rating 3.95 — 949 ratings — published 2014
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Decoded: The Science Behind Why We Buy Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 94 times as marketing)
avg rating 4.20 — 1,146 ratings — published 2013
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 94 times as marketing)
avg rating 3.92 — 5,798 ratings — published 1985
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Hardcover)
by (shelved 93 times as marketing)
avg rating 3.91 — 857 ratings — published 2010
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The thank you economy The thank you economy (Paperback)
by (shelved 89 times as marketing)
avg rating 3.84 — 13,062 ratings — published 2010
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
by (shelved 88 times as marketing)
avg rating 3.79 — 35,399 ratings — published 2007
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
by (shelved 88 times as marketing)
avg rating 3.79 — 35,399 ratings — published 2007
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SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle (Kindle Edition)
by (shelved 88 times as marketing)
avg rating 4.26 — 2,517 ratings — published 2019
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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (Business Skills and Development) Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (Business Skills and Development)
by (shelved 86 times as marketing)
avg rating 4.06 — 10,898 ratings — published 2011
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UnMarketing: Stop Marketing, Start Engaging UnMarketing: Stop Marketing, Start Engaging (Hardcover)
by (shelved 84 times as marketing)
avg rating 3.97 — 3,341 ratings — published 2010
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Differentiate or Die: Survival in Our Era of Killer Competition Differentiate or Die: Survival in Our Era of Killer Competition (Paperback)
by (shelved 82 times as marketing)
avg rating 4.03 — 1,803 ratings — published
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The Lean Startup The Lean Startup (Board Book)
by (shelved 81 times as marketing)
avg rating 4.11 — 331,619 ratings — published 2011
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SPIN Selling: Situation Problem Implication Need-payoff SPIN Selling: Situation Problem Implication Need-payoff (Hardcover)
by (shelved 81 times as marketing)
avg rating 4.00 — 11,588 ratings — published 1988
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Good to Great: Why Some Companies Make the Leap... and Others Don't Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)
by (shelved 80 times as marketing)
avg rating 4.13 — 229,864 ratings — published 2001
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No Logo No Logo (Paperback)
by (shelved 80 times as marketing)
avg rating 3.88 — 31,531 ratings — published 2000
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Word of Mouth Marketing: How Smart Companies Get People Talking Word of Mouth Marketing: How Smart Companies Get People Talking (Hardcover)
by (shelved 79 times as marketing)
avg rating 3.96 — 1,911 ratings — published 94
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Hit Makers: The Science of Popularity in an Age of Distraction Hit Makers: The Science of Popularity in an Age of Distraction (Hardcover)
by (shelved 78 times as marketing)
avg rating 3.90 — 6,561 ratings — published 2017
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The Referral Engine: Teaching Your Business to Market Itself The Referral Engine: Teaching Your Business to Market Itself (Hardcover)
by (shelved 78 times as marketing)
avg rating 3.87 — 1,759 ratings — published 2010
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Simon Sinek
“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”
Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

Naomi Wolf
“Our society does reward beauty on the outside over health on the inside. Women must not be blamed for choosing short-term beauty "fixes" that harm our long-term health, since our life spans are inverted under the beauty myth, and there is no great social or economic incentive for women to live a long time. A thin young woman with precancerous lungs [who smokes to stay thin] is more highly rewarded socially that a hearty old crone. Spokespeople sell women the Iron Maiden [an intrinsically unattainable standard of beauty used to punish women for their failure to achieve and conform to it]and name her "Health": if public discourse were really concerned with women's health, it would turn angrily upon this aspect of the beauty myth.”
Naomi Wolf, The Beauty Myth

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Marketing Books

Showing 101-150 of 14,281
The Power of Habit: Why We Do What We Do in Life and Business The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
by (shelved 77 times as marketing)
avg rating 4.13 — 513,646 ratings — published 2012
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Shoe Dog: A Memoir by the Creator of Nike Shoe Dog: A Memoir by the Creator of Nike (Hardcover)
by (shelved 76 times as marketing)
avg rating 4.47 — 306,348 ratings — published 2016
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The Art of Social Media: Power Tips for Power Users The Art of Social Media: Power Tips for Power Users (Hardcover)
by (shelved 76 times as marketing)
avg rating 3.57 — 2,655 ratings — published 2014
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The Choice Factory: 25 behavioural biases that influence what we buy The Choice Factory: 25 behavioural biases that influence what we buy (Paperback)
by (shelved 75 times as marketing)
avg rating 4.13 — 1,358 ratings — published 2018
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Marketing 5.0: Technology for Humanity Marketing 5.0: Technology for Humanity (Hardcover)
by (shelved 73 times as marketing)
avg rating 4.03 — 836 ratings — published
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Never Split the Difference: Negotiating as if Your Life Depended on It Never Split the Difference: Negotiating as if Your Life Depended on It (Paperback)
by (shelved 73 times as marketing)
avg rating 4.36 — 163,973 ratings — published 2016
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Free Prize Inside: The Next Big Marketing Idea Free Prize Inside: The Next Big Marketing Idea (Hardcover)
by (shelved 73 times as marketing)
avg rating 3.85 — 1,910 ratings — published 2004
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Propaganda Propaganda (Paperback)
by (shelved 72 times as marketing)
avg rating 3.75 — 7,568 ratings — published 1928
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Nudge: Improving Decisions About Health, Wealth, and Happiness Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 71 times as marketing)
avg rating 3.84 — 87,617 ratings — published 2008
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The Icarus Deception: How High Will You Fly? The Icarus Deception: How High Will You Fly? (Hardcover)
by (shelved 70 times as marketing)
avg rating 4.01 — 16,195 ratings — published 2012
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Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes! Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes! (Paperback)
by (shelved 69 times as marketing)
avg rating 4.16 — 9,956 ratings — published 1984
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Free: The Future of a Radical Price Free: The Future of a Radical Price (Hardcover)
by (shelved 68 times as marketing)
avg rating 3.85 — 16,762 ratings — published 2009
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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Paperback)
by (shelved 67 times as marketing)
avg rating 4.13 — 1,509 ratings — published 2009
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How Brands Become Icons: The Principles of Cultural Branding How Brands Become Icons: The Principles of Cultural Branding (Hardcover)
by (shelved 67 times as marketing)
avg rating 3.84 — 369 ratings — published 2004
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$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2) $100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)
by (shelved 66 times as marketing)
avg rating 4.63 — 2,187 ratings — published
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The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Paperback)
by (shelved 65 times as marketing)
avg rating 4.05 — 55,305 ratings — published 1997
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Zero to One: Notes on Startups, or How to Build the Future Zero to One: Notes on Startups, or How to Build the Future (Hardcover)
by (shelved 65 times as marketing)
avg rating 4.15 — 359,704 ratings — published 2014
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Small Data: The Tiny Clues that Uncover Huge Trends Small Data: The Tiny Clues that Uncover Huge Trends (Hardcover)
by (shelved 64 times as marketing)
avg rating 3.79 — 2,826 ratings — published 2016
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The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible (Paperback)
by (shelved 64 times as marketing)
avg rating 4.15 — 7,477 ratings — published 1988
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Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know (Hardcover)
by (shelved 63 times as marketing)
avg rating 4.08 — 1,127 ratings — published 2003
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Yes!: 50 Scientifically Proven Ways to Be Persuasive Yes!: 50 Scientifically Proven Ways to Be Persuasive (Hardcover)
by (shelved 63 times as marketing)
avg rating 3.97 — 12,160 ratings — published 2008
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Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Kindle Edition)
by (shelved 61 times as marketing)
avg rating 3.91 — 726 ratings — published 2005
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The E-myth Revisited The E-myth Revisited (Unknown Binding)
by (shelved 61 times as marketing)
avg rating 4.07 — 87,411 ratings — published 1985
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Enchantment: The Art of Changing Hearts, Minds, and Actions Enchantment: The Art of Changing Hearts, Minds, and Actions (Hardcover)
by (shelved 61 times as marketing)
avg rating 3.74 — 10,973 ratings — published 2011
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Marketing Rebellion: The Most Human Company Wins Marketing Rebellion: The Most Human Company Wins (Paperback)
by (shelved 60 times as marketing)
avg rating 4.25 — 446 ratings — published
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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. (Paperback)
by (shelved 60 times as marketing)
avg rating 4.10 — 578 ratings — published 1991
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The Art of SEO: Mastering Search Engine Optimization The Art of SEO: Mastering Search Engine Optimization (Paperback)
by (shelved 59 times as marketing)
avg rating 4.10 — 882 ratings — published 2009
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Kindle Edition)
by (shelved 58 times as marketing)
avg rating 4.37 — 10,907 ratings — published 2013
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Delivering Happiness: A Path to Profits, Passion, and Purpose Delivering Happiness: A Path to Profits, Passion, and Purpose (Hardcover)
by (shelved 58 times as marketing)
avg rating 4.03 — 74,698 ratings — published 2010
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Meatball Sundae: Is Your Marketing out of Sync? Meatball Sundae: Is Your Marketing out of Sync? (Hardcover)
by (shelved 58 times as marketing)
avg rating 3.72 — 2,413 ratings — published 2007
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Steal Like an Artist: 10 Things Nobody Told You About Being Creative Steal Like an Artist: 10 Things Nobody Told You About Being Creative (Paperback)
by (shelved 56 times as marketing)
avg rating 3.96 — 295,950 ratings — published 2012
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The Personal MBA: Master the Art of Business The Personal MBA: Master the Art of Business (Hardcover)
by (shelved 56 times as marketing)
avg rating 4.11 — 42,240 ratings — published 2010
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Rework Rework (Hardcover)
by (shelved 56 times as marketing)
avg rating 3.98 — 167,407 ratings — published 2010
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Business Model Generation Business Model Generation (Paperback)
by (shelved 55 times as marketing)
avg rating 4.20 — 56,172 ratings — published 2010
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We Are All Weird: The Myth of Mass and The End of Compliance We Are All Weird: The Myth of Mass and The End of Compliance (MP3 CD)
by (shelved 55 times as marketing)
avg rating 3.55 — 4,413 ratings — published 2011
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Lean Analytics: Use Data to Build a Better Startup Faster Lean Analytics: Use Data to Build a Better Startup Faster (Hardcover)
by (shelved 55 times as marketing)
avg rating 4.10 — 8,023 ratings — published 2013
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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
by (shelved 55 times as marketing)
avg rating 3.86 — 2,791 ratings — published 2011
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Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million (Kindle Edition)
by (shelved 54 times as marketing)
avg rating 4.17 — 901 ratings — published 2017
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Copywriting Secrets Copywriting Secrets (Paperback)
by (shelved 53 times as marketing)
avg rating 4.34 — 944 ratings — published 2019
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Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business (ebook)
by (shelved 53 times as marketing)
avg rating 4.14 — 1,309 ratings — published
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Building Strong Brands Building Strong Brands (Hardcover)
by (shelved 53 times as marketing)
avg rating 4.00 — 632 ratings — published 1995
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Marketing Metrics: 50+ Metrics Every Executive Should Master Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)
by (shelved 52 times as marketing)
avg rating 4.01 — 1,649 ratings — published 2006
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas (Hardcover)
by (shelved 52 times as marketing)
avg rating 3.83 — 4,545 ratings — published 2006
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How to Write a Good Advertisement: A Short Course in Copywriting How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 51 times as marketing)
avg rating 4.22 — 493 ratings — published 1980
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One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days (Kindle Edition)
by (shelved 51 times as marketing)
avg rating 3.44 — 1,649 ratings — published 2018
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Noam Chomsky
“It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.”
Noam Chomsky

Naomi Wolf
“Women who love themselves are threatening; but men who love real women, more so.”
Naomi Wolf, The Beauty Myth

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Poke the Box Poke the Box (Hardcover)
by (shelved 51 times as marketing)
avg rating 3.77 — 14,439 ratings — published 2011
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Content Strategy for the Web Content Strategy for the Web (Paperback)
by (shelved 51 times as marketing)
avg rating 4.00 — 2,941 ratings — published 2012
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Originals: How Non-Conformists Move the World Originals: How Non-Conformists Move the World (Hardcover)
by (shelved 50 times as marketing)
avg rating 3.96 — 53,711 ratings — published 2016
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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business (Hardcover)
by (shelved 49 times as marketing)
avg rating 4.25 — 3,165 ratings — published 2019
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Words that Sell Words that Sell (Paperback)
by (shelved 49 times as marketing)
avg rating 4.03 — 816 ratings — published 1987
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Outliers: The Story of Success Outliers: The Story of Success (Hardcover)
by (shelved 49 times as marketing)
avg rating 4.19 — 795,614 ratings — published 2008
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Extraordinary Popular Delusions and the Madness of Crowds Extraordinary Popular Delusions and the Madness of Crowds (Hardcover)
by (shelved 48 times as marketing)
avg rating 3.82 — 4,727 ratings — published 1841
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Competitive Strategy: Techniques for Analyzing Industries and Competitors Competitive Strategy: Techniques for Analyzing Industries and Competitors (Hardcover)
by (shelved 48 times as marketing)
avg rating 4.16 — 16,472 ratings — published 1980
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Different: Escaping the Competitive Herd Different: Escaping the Competitive Herd (Hardcover)
by (shelved 48 times as marketing)
avg rating 3.99 — 1,768 ratings — published 2010
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 48 times as marketing)
avg rating 4.12 — 858 ratings — published
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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
by (shelved 48 times as marketing)
avg rating 3.97 — 1,499 ratings — published 1995
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The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales (Hardcover)
by (shelved 47 times as marketing)
avg rating 4.03 — 653 ratings — published 2016
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Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 47 times as marketing)
avg rating 4.11 — 44,734 ratings — published 2013
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Oversubscribed: How to Get People Lining Up to Do Business with You Oversubscribed: How to Get People Lining Up to Do Business with You (Kindle Edition)
by (shelved 47 times as marketing)
avg rating 4.20 — 1,852 ratings — published 2015
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Digital Marketing For Dummies (For Dummies (Lifestyle)) Digital Marketing For Dummies (For Dummies (Lifestyle))
by (shelved 47 times as marketing)
avg rating 3.99 — 312 ratings — published
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The Four Steps to the Epiphany: Successful Strategies for Products that Win The Four Steps to the Epiphany: Successful Strategies for Products that Win (Paperback)
by (shelved 47 times as marketing)
avg rating 3.95 — 16,447 ratings — published 2003
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The Anatomy of Buzz: How to Create Word of Mouth Marketing The Anatomy of Buzz: How to Create Word of Mouth Marketing (Paperback)
by (shelved 47 times as marketing)
avg rating 3.80 — 510 ratings — published 2000
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Steve Jobs Steve Jobs (Hardcover)
by (shelved 46 times as marketing)
avg rating 4.16 — 1,258,205 ratings — published 2011
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The Challenger Sale: Taking Control of the Customer Conversation The Challenger Sale: Taking Control of the Customer Conversation (Hardcover)
by (shelved 46 times as marketing)
avg rating 3.91 — 9,780 ratings — published 2011
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Truth, Lies, and Advertising: The Art of Account Planning Truth, Lies, and Advertising: The Art of Account Planning (Hardcover)
by (shelved 46 times as marketing)
avg rating 4.00 — 1,603 ratings — published 1998
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The Greatest Salesman in the World The Greatest Salesman in the World (Mass Market Paperback)
by (shelved 46 times as marketing)
avg rating 4.21 — 64,642 ratings — published 1968
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It's Not How Good You Are, It's How Good You Want To Be It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 46 times as marketing)
avg rating 3.63 — 17,371 ratings — published 2003
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Paperback)
by (shelved 45 times as marketing)
avg rating 4.08 — 769 ratings — published
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Misbehaving: The Making of Behavioral Economics Misbehaving: The Making of Behavioral Economics (Paperback)
by (shelved 45 times as marketing)
avg rating 4.16 — 21,554 ratings — published 2016
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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Hardcover)
by (shelved 45 times as marketing)
avg rating 4.22 — 93,957 ratings — published 2014
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Value Proposition Design: How to Create Products and Services Customers Want Value Proposition Design: How to Create Products and Services Customers Want
by (shelved 45 times as marketing)
avg rating 4.21 — 6,834 ratings — published 2013
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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands (Hardcover)
by (shelved 44 times as marketing)
avg rating 4.13 — 410 ratings — published 2016
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The 4-Hour Workweek The 4-Hour Workweek (ebook)
by (shelved 43 times as marketing)
avg rating 3.92 — 301,506 ratings — published 2007
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Inspired: How to Create Tech Products Customers Love Inspired: How to Create Tech Products Customers Love (Hardcover)
by (shelved 43 times as marketing)
avg rating 4.24 — 22,854 ratings — published 2008
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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue (Paperback)
by (shelved 43 times as marketing)
avg rating 3.74 — 1,838 ratings — published 2010
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Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Never Eat Alone: And Other Secrets to Success, One Relationship at a Time (Hardcover)
by (shelved 43 times as marketing)
avg rating 3.84 — 49,268 ratings — published 2005
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The Guerrilla Marketing Handbook The Guerrilla Marketing Handbook (Paperback)
by (shelved 43 times as marketing)
avg rating 4.05 — 734 ratings — published 1994
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Groundswell: Winning in a World Transformed by Social Technologies Groundswell: Winning in a World Transformed by Social Technologies (Hardcover)
by (shelved 42 times as marketing)
avg rating 3.75 — 5,562 ratings — published 2008
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Good Strategy Bad Strategy: The Difference and Why It Matters Good Strategy Bad Strategy: The Difference and Why It Matters (Unknown Binding)
by (shelved 42 times as marketing)
avg rating 4.14 — 14,651 ratings — published 2011
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Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business (Hardcover)
by (shelved 42 times as marketing)
avg rating 3.86 — 411 ratings — published 2015
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HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Strategic Marketing (Paperback)
by (shelved 42 times as marketing)
avg rating 4.00 — 540 ratings — published 2013
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The Robert Collier Letter Book The Robert Collier Letter Book (Paperback)
by (shelved 42 times as marketing)
avg rating 4.14 — 357 ratings — published 1989
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How Customers Think: Essential Insights into the Mind of the Market How Customers Think: Essential Insights into the Mind of the Market (Hardcover)
by (shelved 42 times as marketing)
avg rating 4.00 — 432 ratings — published 2003
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Marketing: An Introduction Marketing: An Introduction (Paperback)
by (shelved 41 times as marketing)
avg rating 3.76 — 484 ratings — published 1984
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Exactly What to Say: The Magic Words for Influence and Impact Exactly What to Say: The Magic Words for Influence and Impact (Paperback)
by (shelved 41 times as marketing)
avg rating 3.73 — 8,004 ratings — published 2017
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Difference: The one-page method for reimagining your business and reinventing your marketing Difference: The one-page method for reimagining your business and reinventing your marketing (Kindle Edition)
by (shelved 41 times as marketing)
avg rating 3.89 — 874 ratings — published 2014
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Ten Deadly Marketing Sins: Signs and Solutions Ten Deadly Marketing Sins: Signs and Solutions (Hardcover)
by (shelved 41 times as marketing)
avg rating 3.81 — 676 ratings — published 2000
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Lovemarks The Future Beyond Brands Lovemarks The Future Beyond Brands (Hardcover)
by (shelved 41 times as marketing)
avg rating 3.85 — 1,459 ratings — published 2004
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The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million (Kindle Edition)
by (shelved 40 times as marketing)
avg rating 4.27 — 2,470 ratings — published 2015
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Hello, My Name Is Awesome: How to Create Brand Names That Stick Hello, My Name Is Awesome: How to Create Brand Names That Stick (Paperback)
by (shelved 40 times as marketing)
avg rating 4.13 — 912 ratings — published 2014
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Go Pro - 7 Steps to Becoming a Network Marketing Professional Go Pro - 7 Steps to Becoming a Network Marketing Professional (Paperback)
by (shelved 40 times as marketing)
avg rating 4.25 — 8,454 ratings — published 2013
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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Hardcover)
by (shelved 40 times as marketing)
avg rating 3.95 — 7,876 ratings — published 2009
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Jeff Bezos
“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.”
Jeff Bezos

Naomi Wolf
“Men are visually aroused by women's bodies and less sensitive to their arousal by women's personalities because they are trained early into that response, while women are less visually aroused and more emotionally aroused because that is their training. This asymmetry in sexual education maintains men's power in the myth: They look at women's bodies, evaluate, move on; their own bodies are not looked at, evaluated, and taken or passed over. But there is no "rock called gender" responsible for that; it can change so that real mutuality--an equal gaze, equal vulnerability, equal desire--brings heterosexual men and women together.”
Naomi Wolf, The Beauty Myth

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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (Hardcover)
by (shelved 40 times as marketing)
avg rating 3.95 — 3,697 ratings — published 2006
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Strategic Brand Management Strategic Brand Management (Hardcover)
by (shelved 39 times as marketing)
avg rating 4.04 — 427 ratings — published
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Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer (Kindle Edition)
by (shelved 39 times as marketing)
avg rating 4.24 — 373 ratings — published
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The Power of Moments: Why Certain Experiences Have Extraordinary Impact The Power of Moments: Why Certain Experiences Have Extraordinary Impact (Hardcover)
by (shelved 39 times as marketing)
avg rating 4.13 — 21,208 ratings — published 2017
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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (Hardcover)
by (shelved 38 times as marketing)
avg rating 3.87 — 2,122 ratings — published 2016
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The Attention Merchants: The Epic Scramble to Get Inside Our Heads The Attention Merchants: The Epic Scramble to Get Inside Our Heads (Hardcover)
by (shelved 38 times as marketing)
avg rating 4.07 — 4,590 ratings — published 2016
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500 Social Media Marketing Tips Essential Advice Hints and Strategy 500 Social Media Marketing Tips Essential Advice Hints and Strategy (Kindle Edition)
by (shelved 38 times as marketing)
avg rating 3.68 — 906 ratings — published 2012
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The Unpublished David Ogilvy The Unpublished David Ogilvy (Hardcover)
by (shelved 38 times as marketing)
avg rating 4.14 — 491 ratings — published 1987
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Viral Loop: The Power of Pass-it-on Viral Loop: The Power of Pass-it-on (Paperback)
by (shelved 38 times as marketing)
avg rating 3.62 — 912 ratings — published 2009
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Marketing Myopia (Harvard Business Review Classics) Marketing Myopia (Harvard Business Review Classics)
by (shelved 38 times as marketing)
avg rating 4.05 — 174 ratings — published 2008
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Hardcover)
by (shelved 37 times as marketing)
avg rating 4.26 — 451 ratings — published 2008
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 37 times as marketing)
avg rating 4.01 — 77,947 ratings — published 2004
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Hug Your Haters: How to Embrace Complaints and Keep Your Customers Hug Your Haters: How to Embrace Complaints and Keep Your Customers (Hardcover)
by (shelved 37 times as marketing)
avg rating 3.86 — 731 ratings — published 2016
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A Technique for Producing Ideas A Technique for Producing Ideas (Paperback)
by (shelved 37 times as marketing)
avg rating 4.06 — 4,927 ratings — published 1940
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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Hardcover)
by (shelved 37 times as marketing)
avg rating 4.01 — 856,514 ratings — published 2005
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The Paradox of Choice: Why More Is Less The Paradox of Choice: Why More Is Less (Paperback)
by (shelved 37 times as marketing)
avg rating 3.84 — 35,038 ratings — published 2004
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The Fall of Advertising and the Rise of PR The Fall of Advertising and the Rise of PR (Paperback)
by (shelved 37 times as marketing)
avg rating 3.74 — 856 ratings — published 2002
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The Experience Economy: Work Is Theater & Every Business a Stage The Experience Economy: Work Is Theater & Every Business a Stage (Hardcover)
by (shelved 36 times as marketing)
avg rating 3.81 — 2,550 ratings — published 1999
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Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative (Hardcover)
by (shelved 36 times as marketing)
avg rating 3.78 — 347 ratings — published 2016
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Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising (Kindle Edition)
by (shelved 36 times as marketing)
avg rating 3.98 — 506 ratings — published 2015
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Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book (Paperback)
by (shelved 36 times as marketing)
avg rating 4.14 — 1,569 ratings — published 2013
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The Wizard of Ads The Wizard of Ads (Paperback)
by (shelved 36 times as marketing)
avg rating 4.27 — 419 ratings — published 1998
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Brand Thinking and Other Noble Pursuits Brand Thinking and Other Noble Pursuits (Hardcover)
by (shelved 36 times as marketing)
avg rating 3.86 — 845 ratings — published 2011
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Drive: The Surprising Truth About What Motivates Us Drive: The Surprising Truth About What Motivates Us (Hardcover)
by (shelved 36 times as marketing)
avg rating 3.95 — 119,214 ratings — published 2009
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#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness (Hardcover)
by (shelved 35 times as marketing)
avg rating 4.02 — 3,614 ratings — published 2016
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Hardcover)
by (shelved 35 times as marketing)
avg rating 3.89 — 345 ratings — published 2013
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The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies (Paperback)
by (shelved 35 times as marketing)
avg rating 4.52 — 141 ratings — published
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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)
by (shelved 35 times as marketing)
avg rating 3.88 — 841 ratings — published 2005
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Great Leads: The Six Easiest Ways To Start Any Sales Message Great Leads: The Six Easiest Ways To Start Any Sales Message (Hardcover)
by (shelved 35 times as marketing)
avg rating 4.57 — 655 ratings — published 2011
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The Little Red Book of Selling: 12.5 Principles of Sales Greatness The Little Red Book of Selling: 12.5 Principles of Sales Greatness (Hardcover)
by (shelved 35 times as marketing)
avg rating 3.91 — 9,818 ratings — published 2004
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Priceless: The Myth of Fair Value (and How to Take Advantage of It) Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by (shelved 35 times as marketing)
avg rating 3.83 — 1,903 ratings — published 2010
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Words That Work: It's Not What You Say, It's What People Hear Words That Work: It's Not What You Say, It's What People Hear (Hardcover)
by (shelved 35 times as marketing)
avg rating 3.63 — 2,363 ratings — published 2006
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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit (Hardcover)
by (shelved 34 times as marketing)
avg rating 3.89 — 230 ratings — published 2013
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Invisible Influence: The Hidden Forces that Shape Behavior Invisible Influence: The Hidden Forces that Shape Behavior (Hardcover)
by (shelved 34 times as marketing)
avg rating 3.69 — 3,606 ratings — published 2016
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The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One (Paperback)
by (shelved 34 times as marketing)
avg rating 3.89 — 667 ratings — published 2013
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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
by (shelved 34 times as marketing)
avg rating 3.92 — 325 ratings — published 2012
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
by (shelved 34 times as marketing)
avg rating 3.93 — 715 ratings — published 1999
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Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling (Paperback)
by (shelved 33 times as marketing)
avg rating 4.28 — 6,014 ratings — published 2018
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force (Hardcover)
by (shelved 33 times as marketing)
avg rating 3.80 — 378 ratings — published 2002
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Way of the Wolf: Become a Master Closer with Straight Line Selling Way of the Wolf: Become a Master Closer with Straight Line Selling (Hardcover)
by (shelved 33 times as marketing)
avg rating 3.97 — 8,218 ratings — published 2017
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The Content Code: Six essential strategies to ignite your content, your marketing, and your business The Content Code: Six essential strategies to ignite your content, your marketing, and your business (Kindle Edition)
by (shelved 33 times as marketing)
avg rating 3.84 — 326 ratings — published
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Switch: How to Change Things When Change Is Hard Switch: How to Change Things When Change Is Hard (Hardcover)
by (shelved 33 times as marketing)
avg rating 4.03 — 52,473 ratings — published 2010
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The Life of P.T. Barnum The Life of P.T. Barnum (Paperback)
by (shelved 32 times as marketing)
avg rating 3.40 — 460 ratings — published 1855
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The Practice: Shipping Creative Work The Practice: Shipping Creative Work (Hardcover)
by (shelved 32 times as marketing)
avg rating 3.98 — 4,485 ratings — published 2020
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Resonate: Present Visual Stories that Transform Audiences Resonate: Present Visual Stories that Transform Audiences (Paperback)
by (shelved 32 times as marketing)
avg rating 4.11 — 5,502 ratings — published 2010
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How To Market A Book How To Market A Book (ebook)
by (shelved 32 times as marketing)
avg rating 4.42 — 1,340 ratings — published 2013
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On Writing Well: The Classic Guide to Writing Nonfiction On Writing Well: The Classic Guide to Writing Nonfiction (Paperback)
by (shelved 32 times as marketing)
avg rating 4.24 — 28,639 ratings — published 1976
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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
by (shelved 32 times as marketing)
avg rating 3.95 — 524 ratings — published 2011
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The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (Paperback)
by (shelved 32 times as marketing)
avg rating 4.16 — 749,226 ratings — published 1989
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Noam Chomsky
“It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.”
Noam Chomsky

Naomi Wolf
“Beauty provokes harassment, the law says, but it looks through men's eyes when deciding what provokes it.”
Naomi Wolf, The Beauty Myth

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Showing 251-300 of 14,281
Getting to Yes: Negotiating Agreement Without Giving In Getting to Yes: Negotiating Agreement Without Giving In (Paperback)
by (shelved 32 times as marketing)
avg rating 3.95 — 78,269 ratings — published 1981
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (Paperback)
by (shelved 32 times as marketing)
avg rating 3.72 — 420 ratings — published 2004
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Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are (Hardcover)
by (shelved 31 times as marketing)
avg rating 3.91 — 40,608 ratings — published 2017
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Inbound Marketing: Attract, Engage, and Delight Customers Online Inbound Marketing: Attract, Engage, and Delight Customers Online (ebook)
by (shelved 31 times as marketing)
avg rating 3.87 — 344 ratings — published 2014
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Fascinate: Your 7 Triggers to Persuasion and Captivation Fascinate: Your 7 Triggers to Persuasion and Captivation (Hardcover)
by (shelved 31 times as marketing)
avg rating 3.79 — 3,150 ratings — published 2010
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Digital Marketing Strategy: An Integrated Approach to Online Marketing Digital Marketing Strategy: An Integrated Approach to Online Marketing (Paperback)
by (shelved 30 times as marketing)
avg rating 3.84 — 250 ratings — published
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Content Chemistry: An Illustrated Handbook for Content Marketing Content Chemistry: An Illustrated Handbook for Content Marketing (Paperback)
by (shelved 30 times as marketing)
avg rating 4.14 — 112 ratings — published 2012
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Playing to Win: How Strategy Really Works Playing to Win: How Strategy Really Works (Hardcover)
by (shelved 30 times as marketing)
avg rating 3.98 — 7,714 ratings — published 2013
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The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future (Hardcover)
by (shelved 30 times as marketing)
avg rating 3.88 — 66,701 ratings — published 2012
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable (Hardcover)
by (shelved 30 times as marketing)
avg rating 3.83 — 3,142 ratings — published 2005
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Predatory Thinking: A Masterclass in Out-Thinking the Competition Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)
by (shelved 29 times as marketing)
avg rating 4.25 — 1,597 ratings — published 2013
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The Win Without Pitching Manifesto The Win Without Pitching Manifesto (Hardcover)
by (shelved 29 times as marketing)
avg rating 4.44 — 2,277 ratings — published 2010
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The Undoing Project: A Friendship That Changed Our Minds The Undoing Project: A Friendship That Changed Our Minds (Paperback)
by (shelved 29 times as marketing)
avg rating 3.99 — 60,041 ratings — published 2016
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Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
by (shelved 29 times as marketing)
avg rating 4.31 — 587 ratings — published 2015
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The Presentation Secrets of Steve Jobs The Presentation Secrets of Steve Jobs (Hardcover)
by (shelved 29 times as marketing)
avg rating 4.08 — 7,105 ratings — published 2009
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Sell or Be Sold: How to Get Your Way in Business and in Life Sell or Be Sold: How to Get Your Way in Business and in Life (Hardcover)
by (shelved 29 times as marketing)
avg rating 4.07 — 7,125 ratings — published 1998
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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers (Hardcover)
by (shelved 29 times as marketing)
avg rating 4.22 — 95,506 ratings — published 2014
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Ý tưởng này là của chúng mình Ý tưởng này là của chúng mình (Paperback)
by (shelved 29 times as marketing)
avg rating 4.15 — 806 ratings — published 2013
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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
by (shelved 29 times as marketing)
avg rating 3.99 — 930 ratings — published 2012
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Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy (Hardcover)
by (shelved 29 times as marketing)
avg rating 3.93 — 387 ratings — published 2010
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How We Decide How We Decide (Hardcover)
by (shelved 29 times as marketing)
avg rating 3.84 — 40,815 ratings — published 2009
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Buying In: The Secret Dialogue Between What We Buy and Who We Are Buying In: The Secret Dialogue Between What We Buy and Who We Are (Hardcover)
by (shelved 29 times as marketing)
avg rating 3.66 — 1,128 ratings — published 2008
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Measure What Matters Measure What Matters (Kindle Edition)
by (shelved 28 times as marketing)
avg rating 3.99 — 33,090 ratings — published 2017
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How not to Plan: 66 ways to screw it up How not to Plan: 66 ways to screw it up (Kindle Edition)
by (shelved 28 times as marketing)
avg rating 4.42 — 352 ratings — published
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Influencer: Building Your Personal Brand in the Age of Social Media Influencer: Building Your Personal Brand in the Age of Social Media (Paperback)
by (shelved 28 times as marketing)
avg rating 3.69 — 2,100 ratings — published 2018
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Words That Change Minds: The 14 Patterns for Mastering the Language of Influence Words That Change Minds: The 14 Patterns for Mastering the Language of Influence (Kindle Edition)
by (shelved 28 times as marketing)
avg rating 3.69 — 1,849 ratings — published 1995
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Competing Against Luck Competing Against Luck (ebook)
by (shelved 28 times as marketing)
avg rating 4.15 — 5,580 ratings — published 2016
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Invisible Selling Machine Invisible Selling Machine (Kindle Edition)
by (shelved 28 times as marketing)
avg rating 4.20 — 354 ratings — published 2015
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Unlabel: Selling You Without Selling Out Unlabel: Selling You Without Selling Out (Hardcover)
by (shelved 28 times as marketing)
avg rating 4.04 — 765 ratings — published 2013
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The War of Art: Winning the Inner Creative Battle The War of Art: Winning the Inner Creative Battle (Paperback)
by (shelved 28 times as marketing)
avg rating 3.99 — 104,897 ratings — published 2002
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The Design of Everyday Things The Design of Everyday Things (Paperback)
by (shelved 28 times as marketing)
avg rating 4.16 — 43,256 ratings — published 1988
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The Culting of Brands: Turn Your Customers into True Believers The Culting of Brands: Turn Your Customers into True Believers (Paperback)
by (shelved 28 times as marketing)
avg rating 3.80 — 256 ratings — published 2004
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Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Paperback)
by (shelved 28 times as marketing)
avg rating 3.85 — 1,013 ratings — published 2010
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The Cluetrain Manifesto: The End of Business as Usual The Cluetrain Manifesto: The End of Business as Usual (Paperback)
by (shelved 28 times as marketing)
avg rating 3.83 — 3,909 ratings — published 2000
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Storynomics: Story-Driven Marketing in the Post-Advertising World Storynomics: Story-Driven Marketing in the Post-Advertising World (Hardcover)
by (shelved 27 times as marketing)
avg rating 3.78 — 486 ratings — published 2018
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The Advertising Concept Book The Advertising Concept Book (Paperback)
by (shelved 27 times as marketing)
avg rating 4.34 — 820 ratings — published 2008
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Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future (Audio CD)
by (shelved 27 times as marketing)
avg rating 3.75 — 566 ratings — published 2006
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The Advertising Effect The Advertising Effect (Paperback)
by (shelved 27 times as marketing)
avg rating 4.24 — 344 ratings — published 2014
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SEO 2014: Learn Search Engine Optimization with Smart Internet Marketing Strategies SEO 2014: Learn Search Engine Optimization with Smart Internet Marketing Strategies (Kindle Edition)
by (shelved 27 times as marketing)
avg rating 4.10 — 1,086 ratings — published 2014
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The 48 Laws of Power The 48 Laws of Power (Paperback)
by (shelved 27 times as marketing)
avg rating 4.13 — 163,163 ratings — published 1998
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (ebook)
by (shelved 27 times as marketing)
avg rating 3.67 — 241 ratings — published 2009
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Guerilla Marketing in 30 Days Guerilla Marketing in 30 Days (Audio CD)
by (shelved 27 times as marketing)
avg rating 3.64 — 179 ratings — published 2005
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Copywriting: Successful Writing for Design, Advertising, and Marketing Copywriting: Successful Writing for Design, Advertising, and Marketing (Paperback)
by (shelved 27 times as marketing)
avg rating 4.05 — 393 ratings — published 2009
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (Hardcover)
by (shelved 27 times as marketing)
avg rating 4.09 — 272 ratings — published 2005
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Jack Trout on Strategy Jack Trout on Strategy (Hardcover)
by (shelved 27 times as marketing)
avg rating 3.89 — 236 ratings — published 2004
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Buzzmarketing: Get People to Talk About Your Stuff Buzzmarketing: Get People to Talk About Your Stuff (Hardcover)
by (shelved 27 times as marketing)
avg rating 3.63 — 299 ratings — published 2005
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The Automatic Customer: Creating a Subscription Business in Any Industry The Automatic Customer: Creating a Subscription Business in Any Industry (Hardcover)
by (shelved 26 times as marketing)
avg rating 4.10 — 1,531 ratings — published 2015
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Consumer Behavior: Buying, Having and Being Consumer Behavior: Buying, Having and Being (Hardcover)
by (shelved 26 times as marketing)
avg rating 3.88 — 372 ratings — published 1992
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The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising (Hardcover)
by (shelved 26 times as marketing)
avg rating 4.29 — 496 ratings — published 2011
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Naomi Wolf
“Women who love themselves are threatening; but men who love real women, more so.”
Naomi Wolf, The Beauty Myth

Gillian Flynn
“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”
Gillian Flynn, Gone Girl

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Marketing Books

Showing 301-350 of 14,281
The Elements of Style The Elements of Style (Hardcover)
by (shelved 26 times as marketing)
avg rating 4.18 — 84,267 ratings — published 1918
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Repositioning: Marketing in an Era of Competition, Change and Crisis Repositioning: Marketing in an Era of Competition, Change and Crisis (Hardcover)
by (shelved 26 times as marketing)
avg rating 3.79 — 130 ratings — published 2009
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Loved: How to Market Tech Products Customers Adore Loved: How to Market Tech Products Customers Adore (ebook)
by (shelved 25 times as marketing)
avg rating 3.87 — 445 ratings — published
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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer (Kindle Edition)
by (shelved 25 times as marketing)
avg rating 4.04 — 1,684 ratings — published
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Advanced Google AdWords Advanced Google AdWords (Paperback)
by (shelved 25 times as marketing)
avg rating 4.11 — 378 ratings — published 2010
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Paperback)
by (shelved 25 times as marketing)
avg rating 3.76 — 325 ratings — published 2009
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Branding: In Five and a Half Steps Branding: In Five and a Half Steps (Hardcover)
by (shelved 25 times as marketing)
avg rating 4.32 — 255 ratings — published
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Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible (Paperback)
by (shelved 25 times as marketing)
avg rating 3.87 — 298 ratings — published 2016
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Who Do You Want Your Customers to Become Who Do You Want Your Customers to Become (Audiobook)
by (shelved 25 times as marketing)
avg rating 3.95 — 220 ratings — published 2012
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Crystallizing Public Opinion Crystallizing Public Opinion (Paperback)
by (shelved 25 times as marketing)
avg rating 3.80 — 811 ratings — published 1923
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The 10X Rule: The Only Difference Between Success and Failure The 10X Rule: The Only Difference Between Success and Failure (Hardcover)
by (shelved 25 times as marketing)
avg rating 3.93 — 26,912 ratings — published 2011
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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (Paperback)
by (shelved 25 times as marketing)
avg rating 3.58 — 573 ratings — published 2003
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Think and Grow Rich Think and Grow Rich (Paperback)
by (shelved 25 times as marketing)
avg rating 4.18 — 335,007 ratings — published 1937
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The Hidden Persuaders The Hidden Persuaders (Paperback)
by (shelved 25 times as marketing)
avg rating 3.84 — 1,261 ratings — published 1957
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Fanocracy: Turning Fans into Customers and Customers into Fans Fanocracy: Turning Fans into Customers and Customers into Fans (Hardcover)
by (shelved 24 times as marketing)
avg rating 3.66 — 322 ratings — published 2020
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Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth (Hardcover)
by (shelved 24 times as marketing)
avg rating 4.04 — 399 ratings — published 2018
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Newsletter Ninja: How to Become an Author Mailing List Expert Newsletter Ninja: How to Become an Author Mailing List Expert (Kindle Edition)
by (shelved 24 times as marketing)
avg rating 4.58 — 1,679 ratings — published 2018
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Story Driven: You don't need to compete when you know who you are Story Driven: You don't need to compete when you know who you are (Kindle Edition)
by (shelved 24 times as marketing)
avg rating 3.85 — 641 ratings — published
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Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition (Hardcover)
by (shelved 24 times as marketing)
avg rating 3.81 — 268 ratings — published 2013
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (Hardcover)
by (shelved 24 times as marketing)
avg rating 3.84 — 17,648 ratings — published 2017
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Meaningful: The Story of Ideas That Fly Meaningful: The Story of Ideas That Fly (Kindle Edition)
by (shelved 24 times as marketing)
avg rating 3.71 — 903 ratings — published 2015
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Age of Propaganda: The Everyday Use and Abuse of Persuasion Age of Propaganda: The Everyday Use and Abuse of Persuasion (Paperback)
by (shelved 24 times as marketing)
avg rating 4.02 — 851 ratings — published 1991
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Built to Last: Successful Habits of Visionary Companies (Good to Great, 2) Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)
by (shelved 24 times as marketing)
avg rating 4.06 — 78,266 ratings — published 1994
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Kellogg on Marketing Kellogg on Marketing (Hardcover)
by (shelved 24 times as marketing)
avg rating 4.09 — 204 ratings — published 2000
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The Sales Bible: The Ultimate Sales Resource, Revised Edition The Sales Bible: The Ultimate Sales Resource, Revised Edition (Paperback)
by (shelved 24 times as marketing)
avg rating 3.98 — 4,146 ratings — published 1994
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Marketing Imagination Marketing Imagination (Paperback)
by (shelved 24 times as marketing)
avg rating 4.13 — 136 ratings — published 1983
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Spent: Sex, Evolution, and Consumer Behavior Spent: Sex, Evolution, and Consumer Behavior (Hardcover)
by (shelved 24 times as marketing)
avg rating 3.85 — 1,321 ratings — published 2009
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How I Raised Myself from Failure to Success in Selling How I Raised Myself from Failure to Success in Selling (Paperback)
by (shelved 24 times as marketing)
avg rating 4.27 — 16,520 ratings — published 1947
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)
by (shelved 24 times as marketing)
avg rating 3.82 — 544 ratings — published 2008
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Ready, Fire, Aim: Zero to $100 Million in No Time Flat Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Hardcover)
by (shelved 24 times as marketing)
avg rating 3.96 — 7,004 ratings — published 2007
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time (Paperback)
by (shelved 23 times as marketing)
avg rating 3.81 — 317 ratings — published 2004
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Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1) Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1)
by (shelved 23 times as marketing)
avg rating 4.11 — 1,394 ratings — published
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Kick-Ass Copywriting Secrets of a Marketing Rebel Kick-Ass Copywriting Secrets of a Marketing Rebel (Spiral-bound)
by (shelved 23 times as marketing)
avg rating 4.41 — 132 ratings — published 2002
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The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results (Hardcover)
by (shelved 23 times as marketing)
avg rating 4.13 — 66,540 ratings — published 2012
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Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing (Kindle Edition)
by (shelved 23 times as marketing)
avg rating 3.76 — 249 ratings — published 2013
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Digital Marketing: Strategy, Implementation and Practice Digital Marketing: Strategy, Implementation and Practice (Paperback)
by (shelved 23 times as marketing)
avg rating 4.11 — 198 ratings — published 2012
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Bottom-Up Marketing Bottom-Up Marketing (Paperback)
by (shelved 23 times as marketing)
avg rating 3.93 — 175 ratings — published 1988
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Web Analytics: An Hour a Day Web Analytics: An Hour a Day (Paperback)
by (shelved 23 times as marketing)
avg rating 3.95 — 1,749 ratings — published 2007
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Paperback)
by (shelved 23 times as marketing)
avg rating 3.89 — 28,239 ratings — published 2004
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Marketing for Dummies Marketing for Dummies (Paperback)
by (shelved 22 times as marketing)
avg rating 3.37 — 290 ratings — published 1997
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Hook Point: How to Stand Out in a 3-Second World Hook Point: How to Stand Out in a 3-Second World (Kindle Edition)
by (shelved 22 times as marketing)
avg rating 3.50 — 758 ratings — published
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Eat Your Greens Eat Your Greens (Kindle Edition)
by (shelved 22 times as marketing)
avg rating 4.06 — 182 ratings — published
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What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint (Hardcover)
by (shelved 22 times as marketing)
avg rating 3.72 — 272 ratings — published
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Storytelling with Data: A Data Visualization Guide for Business Professionals Storytelling with Data: A Data Visualization Guide for Business Professionals (Paperback)
by (shelved 22 times as marketing)
avg rating 4.40 — 6,883 ratings — published 2015
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The Everything Store: Jeff Bezos and the Age of Amazon The Everything Store: Jeff Bezos and the Age of Amazon (Hardcover)
by (shelved 22 times as marketing)
avg rating 4.14 — 73,596 ratings — published 2013
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Make your Idea Matter Make your Idea Matter (Paperback)
by (shelved 22 times as marketing)
avg rating 3.93 — 498 ratings — published 2012
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Managing Brand Equity Managing Brand Equity (Hardcover)
by (shelved 22 times as marketing)
avg rating 4.02 — 286 ratings — published 1991
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Naomi Wolf
“We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it.

Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.

Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.”
Naomi Wolf, The Beauty Myth

Jeff Bezos
“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.”
Jeff Bezos

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Marketing Books

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Focus: The Future of Your Company Depends on It Focus: The Future of Your Company Depends on It (Paperback)
by (shelved 22 times as marketing)
avg rating 4.02 — 765 ratings — published 1996
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Advanced Web Metrics with Google Analytics Advanced Web Metrics with Google Analytics (Paperback)
by (shelved 22 times as marketing)
avg rating 4.00 — 551 ratings — published 2008
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The Cold Start Problem: How to Start and Scale Network Effects The Cold Start Problem: How to Start and Scale Network Effects (Hardcover)
by (shelved 21 times as marketing)
avg rating 4.19 — 3,011 ratings — published
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The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention (Kindle Edition)
by (shelved 21 times as marketing)
avg rating 4.44 — 1,231 ratings — published
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Talking to Humans Talking to Humans (Kindle Edition)
by (shelved 21 times as marketing)
avg rating 4.06 — 1,820 ratings — published 2014
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Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It (Kindle Edition)
by (shelved 21 times as marketing)
avg rating 3.96 — 1,866 ratings — published 2018
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Traction: Get a Grip on Your Business Traction: Get a Grip on Your Business (Kindle Edition)
by (shelved 21 times as marketing)
avg rating 4.14 — 12,382 ratings — published 2007
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Marketing Research: An Applied Orientation Marketing Research: An Applied Orientation (Paperback)
by (shelved 21 times as marketing)
avg rating 4.04 — 454 ratings — published 1993
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Confessions of the Pricing Man: How Price Affects Everything Confessions of the Pricing Man: How Price Affects Everything (Paperback)
by (shelved 21 times as marketing)
avg rating 4.24 — 811 ratings — published 2015
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This book will teach you how to write better This book will teach you how to write better (Kindle Edition)
by (shelved 21 times as marketing)
avg rating 3.91 — 1,239 ratings — published 2013
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Pandeymonium: Piyush Pandey On Advertising Pandeymonium: Piyush Pandey On Advertising (Hardcover)
by (shelved 21 times as marketing)
avg rating 3.82 — 1,264 ratings — published 2015
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Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches (Paperback)
by (shelved 21 times as marketing)
avg rating 3.98 — 769 ratings — published 1999
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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing (Hardcover)
by (shelved 21 times as marketing)
avg rating 3.79 — 263 ratings — published 2012
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Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (Kindle Edition)
by (shelved 21 times as marketing)
avg rating 3.50 — 455 ratings — published 2013
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Reality in Advertising Reality in Advertising (Hardcover)
by (shelved 21 times as marketing)
avg rating 3.99 — 172 ratings — published 1961
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The Art of Seduction The Art of Seduction (Paperback)
by (shelved 21 times as marketing)
avg rating 3.95 — 34,397 ratings — published 2001
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The Impact Equation: Are You Making Things Happen or Just Making Noise? The Impact Equation: Are You Making Things Happen or Just Making Noise? (Hardcover)
by (shelved 21 times as marketing)
avg rating 3.90 — 944 ratings — published 2012
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The Idea Writers: Copywriting in a New Media and Marketing Era The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 21 times as marketing)
avg rating 3.80 — 453 ratings — published 2010
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On Writing: A Memoir of the Craft On Writing: A Memoir of the Craft (Mass Market Paperback)
by (shelved 21 times as marketing)
avg rating 4.34 — 291,142 ratings — published 2000
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Emotional Branding: The New Paradigm for Connecting Brands to People Emotional Branding: The New Paradigm for Connecting Brands to People (Paperback)
by (shelved 21 times as marketing)
avg rating 3.78 — 383 ratings — published 2001
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Social Media Marketing: An Hour a Day Social Media Marketing: An Hour a Day (Paperback)
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avg rating 3.89 — 413 ratings — published 2008
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Presentation Zen: Simple Ideas on Presentation Design and Delivery Presentation Zen: Simple Ideas on Presentation Design and Delivery (Paperback)
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avg rating 4.05 — 14,657 ratings — published 2007
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The 11 Immutable Laws of Internet Branding The 11 Immutable Laws of Internet Branding (Hardcover)
by (shelved 21 times as marketing)
avg rating 3.27 — 255 ratings — published 2000
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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth (Hardcover)
by (shelved 20 times as marketing)
avg rating 3.92 — 1,767 ratings — published 2017
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The Catalyst: How to Change Anyone's Mind The Catalyst: How to Change Anyone's Mind (Hardcover)
by (shelved 20 times as marketing)
avg rating 3.93 — 2,861 ratings — published 2020
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Paperback)
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avg rating 3.62 — 128 ratings — published 2013
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Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing (Kindle Edition)
by (shelved 20 times as marketing)
avg rating 4.19 — 197 ratings — published
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Building Distinctive Brand Assets Building Distinctive Brand Assets (Hardcover)
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avg rating 4.32 — 142 ratings — published
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The Best Damn Web Marketing Checklist Period! 2.0 The Best Damn Web Marketing Checklist Period! 2.0 (Kindle Edition)
by (shelved 20 times as marketing)
avg rating 4.03 — 38 ratings — published 2014
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Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy (Paperback)
by (shelved 20 times as marketing)
avg rating 3.49 — 39 ratings — published 2017
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Chief Marketing Officers at Work Chief Marketing Officers at Work (Paperback)
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avg rating 3.96 — 84 ratings — published
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing (Hardcover)
by (shelved 20 times as marketing)
avg rating 3.67 — 240 ratings — published 2006
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Fascinate: How to Make Your Brand Impossible to Resist Fascinate: How to Make Your Brand Impossible to Resist (Hardcover)
by (shelved 20 times as marketing)
avg rating 3.90 — 637 ratings — published 2016
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The Anatomy of Humbug: How to Think Differently About Advertising The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)
by (shelved 20 times as marketing)
avg rating 4.24 — 339 ratings — published 2015
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Decoding the New Consumer Mind: How and Why We Shop and Buy Decoding the New Consumer Mind: How and Why We Shop and Buy (Kindle Edition)
by (shelved 20 times as marketing)
avg rating 3.78 — 284 ratings — published 2014
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My Life in Advertising My Life in Advertising (Paperback)
by (shelved 20 times as marketing)
avg rating 4.23 — 292 ratings — published 1917
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The Brain Audit: Why Customers Buy (and Why They Don't) The Brain Audit: Why Customers Buy (and Why They Don't)
by (shelved 20 times as marketing)
avg rating 4.47 — 551 ratings — published 2009
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Give and Take: A Revolutionary Approach to Success Give and Take: A Revolutionary Approach to Success (Hardcover)
by (shelved 20 times as marketing)
avg rating 4.07 — 36,437 ratings — published 2013
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Advertising and Promotion: An Integrated Marketing Communications Perspective Advertising and Promotion: An Integrated Marketing Communications Perspective (Hardcover)
by (shelved 20 times as marketing)
avg rating 3.81 — 278 ratings — published 1997
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Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence (Paperback)
by (shelved 20 times as marketing)
avg rating 4.21 — 5,063 ratings — published 2012
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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change (Hardcover)
by (shelved 20 times as marketing)
avg rating 3.69 — 878 ratings — published 2010
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The Buying Brain: Secrets for Selling to the Subconscious Mind The Buying Brain: Secrets for Selling to the Subconscious Mind (Hardcover)
by (shelved 20 times as marketing)
avg rating 3.71 — 341 ratings — published 2010
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The End of Marketing as We Know It The End of Marketing as We Know It (Paperback)
by (shelved 20 times as marketing)
avg rating 3.72 — 334 ratings — published
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The Big Red Fez: How to Make Any Web Site Better The Big Red Fez: How to Make Any Web Site Better (Paperback)
by (shelved 20 times as marketing)
avg rating 3.70 — 440 ratings — published 2002
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Made to Stick: Why Some Ideas Survive and Others Die Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 19 times as marketing)
avg rating 3.98 — 93,535 ratings — published 2006
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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers (Hardcover)
by (shelved 19 times as marketing)
avg rating 3.77 — 290 ratings — published
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The Age of Influence: The Power of Influencers to Elevate Your Brand The Age of Influence: The Power of Influencers to Elevate Your Brand (Paperback)
by (shelved 19 times as marketing)
avg rating 3.87 — 100 ratings — published 2020
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From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue (Hardcover)
by (shelved 19 times as marketing)
avg rating 4.21 — 1,146 ratings — published 2016
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Ogilvy on Advertising in the Digital Age Ogilvy on Advertising in the Digital Age (Hardcover)
by (shelved 19 times as marketing)
avg rating 3.59 — 243 ratings — published
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One Plus One Equals Three: A Masterclass in Creative Thinking One Plus One Equals Three: A Masterclass in Creative Thinking (Kindle Edition)
by (shelved 19 times as marketing)
avg rating 4.20 — 1,551 ratings — published 2015
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H.G. Wells
“Advertising is legitimised lying.”
H.G. Wells

Naomi Wolf
“A consequence of female self-love is that the woman grows convinced of social worth. Her love for her body will be unqualified, which is the basis of female identification. If a woman loves her own body, she doesn't grudge what other women do with theirs; if she loves femaleness, she champions its rights. It's true what they say about women: Women are insatiable. We are greedy. Our appetites do need to be controlled if things are to stay in place. If the world were ours too, if we believed we could get away with it, we would ask for more love, more sex, more money, more commitment to children, more food, more care. These sexual, emotional, and physical demands would begin to extend to social demands: payment for care of the elderly, parental leave, childcare, etc. The force of female desire would be so great that society would truly have to reckon with what women want, in bed and in the world.”
Naomi Wolf, The Beauty Myth

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Badass: Making Users Awesome Badass: Making Users Awesome (Paperback)
by (shelved 19 times as marketing)
avg rating 4.18 — 1,161 ratings — published 2015
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Subscription Marketing Subscription Marketing (Paperback)
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avg rating 3.89 — 204 ratings — published 2015
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New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development (Paperback)
by (shelved 19 times as marketing)
avg rating 4.32 — 2,366 ratings — published 2012
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The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding (Kindle Edition)
by (shelved 19 times as marketing)
avg rating 4.41 — 1,230 ratings — published 2012
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The Membership Economy The Membership Economy (Hardcover)
by (shelved 19 times as marketing)
avg rating 3.74 — 966 ratings — published 2015
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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients (Hardcover)
by (shelved 19 times as marketing)
avg rating 3.88 — 3,715 ratings — published 2000
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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World (Hardcover)
by (shelved 19 times as marketing)
avg rating 3.88 — 1,307 ratings — published 2011
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (Paperback)
by (shelved 19 times as marketing)
avg rating 3.99 — 881 ratings — published 1995
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Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer (Paperback)
by (shelved 19 times as marketing)
avg rating 4.18 — 1,284 ratings — published 1990
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The Go-Giver: A Little Story About a Powerful Business Idea The Go-Giver: A Little Story About a Powerful Business Idea (Hardcover)
by (shelved 19 times as marketing)
avg rating 4.33 — 25,894 ratings — published 2007
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Conversion Optimization: The Art and Science of Converting Prospects to Customers Conversion Optimization: The Art and Science of Converting Prospects to Customers (Paperback)
by (shelved 19 times as marketing)
avg rating 3.93 — 74 ratings — published 2010
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The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling (Paperback)
by (shelved 19 times as marketing)
avg rating 3.83 — 2,701 ratings — published 2000
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Onward: How Starbucks Fought for Its Life without Losing Its Soul Onward: How Starbucks Fought for Its Life without Losing Its Soul (Hardcover)
by (shelved 19 times as marketing)
avg rating 3.85 — 29,248 ratings — published 2007
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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Hardcover)
by (shelved 19 times as marketing)
avg rating 3.84 — 328 ratings — published 2010
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Syrup Syrup (Paperback)
by (shelved 19 times as marketing)
avg rating 3.88 — 5,615 ratings — published 1999
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Socialnomics: How Social Media Transforms the Way We Live and Do Business Socialnomics: How Social Media Transforms the Way We Live and Do Business (Hardcover)
by (shelved 19 times as marketing)
avg rating 3.83 — 2,714 ratings — published 2009
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success The Social Media Bible: Tactics, Tools, and Strategies for Business Success (Paperback)
by (shelved 19 times as marketing)
avg rating 3.72 — 702 ratings — published 2009
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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. (Hardcover)
by (shelved 19 times as marketing)
avg rating 3.83 — 1,336 ratings — published 2009
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less (Hardcover)
by (shelved 19 times as marketing)
avg rating 3.84 — 425 ratings — published 2005
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Gonzo Marketing: Winning Through Worst Practices Gonzo Marketing: Winning Through Worst Practices (Paperback)
by (shelved 19 times as marketing)
avg rating 3.33 — 94 ratings — published 2001
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Your Marketing Sucks Your Marketing Sucks (Paperback)
by (shelved 19 times as marketing)
avg rating 3.53 — 309 ratings — published 2003
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Get Different: Marketing That Can't Be Ignored! Get Different: Marketing That Can't Be Ignored! (Hardcover)
by (shelved 18 times as marketing)
avg rating 4.26 — 263 ratings — published
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Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
by (shelved 18 times as marketing)
avg rating 3.64 — 600 ratings — published 2012
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The Language of Trust: Selling Ideas in a World of Skeptics The Language of Trust: Selling Ideas in a World of Skeptics (Hardcover)
by (shelved 18 times as marketing)
avg rating 3.89 — 152 ratings — published 2010
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Obsessed: Building a Brand People Love from Day One Obsessed: Building a Brand People Love from Day One (Hardcover)
by (shelved 18 times as marketing)
avg rating 4.02 — 812 ratings — published
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Brand Storytelling: Put Customers at the Heart of Your Brand Story Brand Storytelling: Put Customers at the Heart of Your Brand Story (Paperback)
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avg rating 3.75 — 65 ratings — published
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Talking to Strangers: What We Should Know About the People We Don’t Know Talking to Strangers: What We Should Know About the People We Don’t Know (Hardcover)
by (shelved 18 times as marketing)
avg rating 4.01 — 299,977 ratings — published 2019
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Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days (Hardcover)
by (shelved 18 times as marketing)
avg rating 4.17 — 889 ratings — published
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Outside Insight: Navigating a World Drowning in External Data Outside Insight: Navigating a World Drowning in External Data (Paperback)
by (shelved 18 times as marketing)
avg rating 3.52 — 97 ratings — published
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TED Talks: The Official TED Guide to Public Speaking TED Talks: The Official TED Guide to Public Speaking (Kindle Edition)
by (shelved 18 times as marketing)
avg rating 4.05 — 13,997 ratings — published 2016
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Built to Sell: Creating a Business That Can Thrive Without You Built to Sell: Creating a Business That Can Thrive Without You (Hardcover)
by (shelved 18 times as marketing)
avg rating 4.23 — 6,814 ratings — published 2010
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Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth (Kindle Edition)
by (shelved 18 times as marketing)
avg rating 3.73 — 902 ratings — published 2014
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David and Goliath: Underdogs, Misfits, and the Art of Battling Giants David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (Hardcover)
by (shelved 18 times as marketing)
avg rating 3.97 — 182,675 ratings — published 2013
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Competitive Advantage: Creating and Sustaining Superior Performance Competitive Advantage: Creating and Sustaining Superior Performance (Hardcover)
by (shelved 18 times as marketing)
avg rating 4.17 — 4,786 ratings — published 1985
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The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms (Hardcover)
by (shelved 18 times as marketing)
avg rating 3.86 — 258 ratings — published 2011
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Insanely Simple: The Obsession That Drives Apple's Success Insanely Simple: The Obsession That Drives Apple's Success (Hardcover)
by (shelved 18 times as marketing)
avg rating 3.91 — 5,725 ratings — published 2012
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand (Paperback)
by (shelved 18 times as marketing)
avg rating 3.78 — 154 ratings — published 2011
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Chaotics: The Business of Managing and Marketing in the Age of Turbulence Chaotics: The Business of Managing and Marketing in the Age of Turbulence (Hardcover)
by (shelved 18 times as marketing)
avg rating 3.77 — 260 ratings — published 2009
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Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)
by (shelved 18 times as marketing)
avg rating 3.49 — 253 ratings — published 2010
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Anything You Want Anything You Want (Kindle Edition)
by (shelved 18 times as marketing)
avg rating 4.11 — 22,967 ratings — published 2011
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Principles and Practice of Marketing Principles and Practice of Marketing (Paperback)
by (shelved 18 times as marketing)
avg rating 4.08 — 228 ratings — published 1995
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A Framework for Marketing Management A Framework for Marketing Management (Paperback)
by (shelved 18 times as marketing)
avg rating 3.33 — 350 ratings — published 2004
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The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing (Paperback)
by (shelved 18 times as marketing)
avg rating 3.71 — 133 ratings — published 2002
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Who Moved My Cheese? Who Moved My Cheese? (Hardcover)
by (shelved 18 times as marketing)
avg rating 3.86 — 476,925 ratings — published 1999
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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories (Hardcover)
by (shelved 18 times as marketing)
avg rating 3.69 — 422 ratings — published
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The One to One Future The One to One Future (Paperback)
by (shelved 18 times as marketing)
avg rating 3.94 — 105 ratings — published 1993
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99 francs 99 francs (Mass Market Paperback)
by (shelved 18 times as marketing)
avg rating 3.54 — 15,983 ratings — published 2000
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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services (Paperback)
by (shelved 18 times as marketing)
avg rating 3.99 — 1,264 ratings — published 1999
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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
by (shelved 17 times as marketing)
avg rating 4.27 — 339 ratings — published 2020
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Malcolm Gladwell
“The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.”
Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

Gillian Flynn
“Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.”
Gillian Flynn, Gone Girl

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The Science of Storytelling The Science of Storytelling (Kindle Edition)
by (shelved 17 times as marketing)
avg rating 4.06 — 5,943 ratings — published 2019
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Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits (Paperback)
by (shelved 17 times as marketing)
avg rating 3.70 — 348 ratings — published 2019
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Ultimate Guide to Facebook Advertising Ultimate Guide to Facebook Advertising (Paperback)
by (shelved 17 times as marketing)
avg rating 4.04 — 379 ratings — published 2011
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Platform: The Art and Science of Personal Branding Platform: The Art and Science of Personal Branding (Hardcover)
by (shelved 17 times as marketing)
avg rating 3.78 — 330 ratings — published
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Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds (Hardcover)
by (shelved 17 times as marketing)
avg rating 3.88 — 19,130 ratings — published 2014
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The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life (Hardcover)
by (shelved 17 times as marketing)
avg rating 3.56 — 266 ratings — published 2016
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Marketing (The Brian Tracy Success Library) Marketing (The Brian Tracy Success Library)
by (shelved 17 times as marketing)
avg rating 4.10 — 350 ratings — published 2014
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100 Things Every Designer Needs to Know About People 100 Things Every Designer Needs to Know About People (Paperback)
by (shelved 17 times as marketing)
avg rating 4.09 — 5,987 ratings — published 2011
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Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand (Paperback)
by (shelved 17 times as marketing)
avg rating 3.98 — 172 ratings — published 2014
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The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field (Hardcover)
by (shelved 17 times as marketing)
avg rating 4.08 — 3,400 ratings — published 2012
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Strategic Marketing Management Strategic Marketing Management (Paperback)
by (shelved 17 times as marketing)
avg rating 4.01 — 213 ratings — published 2008
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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (Hardcover)
by (shelved 17 times as marketing)
avg rating 4.10 — 12,588 ratings — published 2012
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Call to Action: Secret Formulas to Improve Online Results Call to Action: Secret Formulas to Improve Online Results (Paperback)
by (shelved 17 times as marketing)
avg rating 3.81 — 214 ratings — published 2005
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Audience: Marketing in the Age of Subscribers, Fans and Followers Audience: Marketing in the Age of Subscribers, Fans and Followers (Kindle Edition)
by (shelved 17 times as marketing)
avg rating 3.66 — 165 ratings — published 2013
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
by (shelved 17 times as marketing)
avg rating 4.07 — 587 ratings — published 2002
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The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand (Paperback)
by (shelved 17 times as marketing)
avg rating 3.91 — 1,348 ratings — published 2012
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How to Sell Anything to Anybody How to Sell Anything to Anybody (Paperback)
by (shelved 17 times as marketing)
avg rating 3.77 — 1,762 ratings — published 1977
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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (Kindle Edition)
by (shelved 17 times as marketing)
avg rating 4.01 — 526 ratings — published 2010
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The New Positioning: The Latest on the World's #1 Business Strategy The New Positioning: The Latest on the World's #1 Business Strategy (Paperback)
by (shelved 17 times as marketing)
avg rating 3.71 — 217 ratings — published 1995
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Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality (Hardcover)
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avg rating 4.05 — 24,665 ratings — published 2010
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (Paperback)
by (shelved 17 times as marketing)
avg rating 4.07 — 493 ratings — published 1986
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Twitter Power: How to Dominate Your Market One Tweet at a Time Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)
by (shelved 17 times as marketing)
avg rating 3.66 — 1,081 ratings — published 2009
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Brand Leadership: The Next Level of the Brand Revolution Brand Leadership: The Next Level of the Brand Revolution (Hardcover)
by (shelved 17 times as marketing)
avg rating 3.99 — 202 ratings — published 2000
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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion (Hardcover)
by (shelved 17 times as marketing)
avg rating 4.00 — 8,135 ratings — published 2008
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Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts! Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts! (Hardcover)
by (shelved 17 times as marketing)
avg rating 4.13 — 319 ratings — published 2001
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Bigger Than This: How to Turn Any Venture Into An Admired Brand Bigger Than This: How to Turn Any Venture Into An Admired Brand (Paperback)
by (shelved 16 times as marketing)
avg rating 4.18 — 198 ratings — published
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas Lateral Marketing: New Techniques for Finding Breakthrough Ideas (Hardcover)
by (shelved 16 times as marketing)
avg rating 3.81 — 235 ratings — published 2003
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KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age (Kindle Edition)
by (shelved 16 times as marketing)
avg rating 4.01 — 398 ratings — published 2017
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This I Know: Marketing Lessons from Under the Influence This I Know: Marketing Lessons from Under the Influence (Hardcover)
by (shelved 16 times as marketing)
avg rating 4.42 — 690 ratings — published
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Powering Content: Building a Nonstop Content Marketing Machine Powering Content: Building a Nonstop Content Marketing Machine (Paperback)
by (shelved 16 times as marketing)
avg rating 4.19 — 16 ratings — published
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How to Lie with Statistics How to Lie with Statistics (Paperback)
by (shelved 16 times as marketing)
avg rating 3.84 — 16,503 ratings — published 1954
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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (Hardcover)
by (shelved 16 times as marketing)
avg rating 4.19 — 21,950 ratings — published 2016
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You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing (Paperback)
by (shelved 16 times as marketing)
avg rating 3.92 — 237 ratings — published 2012
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The Art of the Pitch: Persuasion and Presentation Skills that Win Business The Art of the Pitch: Persuasion and Presentation Skills that Win Business (Hardcover)
by (shelved 16 times as marketing)
avg rating 3.84 — 481 ratings — published 2012
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The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
by (shelved 16 times as marketing)
avg rating 3.95 — 765 ratings — published 2003
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Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Paperback)
by (shelved 16 times as marketing)
avg rating 4.13 — 4,309 ratings — published 2009
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Goodreads for Authors Goodreads for Authors (Paperback)
by (shelved 16 times as marketing)
avg rating 4.25 — 662 ratings — published 2013
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Understanding Michael Porter: The Essential Guide to Competition and Strategy Understanding Michael Porter: The Essential Guide to Competition and Strategy (Kindle Edition)
by (shelved 16 times as marketing)
avg rating 4.27 — 3,149 ratings — published 2011
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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off (Hardcover)
by (shelved 16 times as marketing)
avg rating 3.99 — 277 ratings — published 2011
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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (Hardcover)
by (shelved 16 times as marketing)
avg rating 4.03 — 35,316 ratings — published 2010
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The Age of Persuasion: How Marketing Ate Our Culture The Age of Persuasion: How Marketing Ate Our Culture (Hardcover)
by (shelved 16 times as marketing)
avg rating 3.82 — 537 ratings — published 2007
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures The Back of the Napkin: Solving Problems and Selling Ideas with Pictures (Hardcover)
by (shelved 16 times as marketing)
avg rating 3.96 — 15,612 ratings — published 2008
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Love Is the Killer App: How to Win Business and Influence Friends Love Is the Killer App: How to Win Business and Influence Friends (Kindle Edition)
by (shelved 16 times as marketing)
avg rating 3.85 — 3,833 ratings — published 2002
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The Black Swan: The Impact of the Highly Improbable The Black Swan: The Impact of the Highly Improbable (Hardcover)
by (shelved 16 times as marketing)
avg rating 3.96 — 112,897 ratings — published 2007
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Endless Referrals: Network Your Everyday Contacts into Sales Endless Referrals: Network Your Everyday Contacts into Sales (Paperback)
by (shelved 16 times as marketing)
avg rating 3.99 — 847 ratings — published 1993
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Call of the Mall: The Geography of Shopping Call of the Mall: The Geography of Shopping (Paperback)
by (shelved 16 times as marketing)
avg rating 3.62 — 1,072 ratings — published 2004
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Marketing High Technology Marketing High Technology (Hardcover)
by (shelved 16 times as marketing)
avg rating 4.01 — 117 ratings — published 1986
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Rich Dad, Poor Dad Rich Dad, Poor Dad (Paperback)
by (shelved 16 times as marketing)
avg rating 4.11 — 630,543 ratings — published 1997
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“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
Steuart Henderson Britt, Marketing Management and Administrative Action

Naomi Wolf
“Our society does reward beauty on the outside over health on the inside. Women must not be blamed for choosing short-term beauty "fixes" that harm our long-term health, since our life spans are inverted under the beauty myth, and there is no great social or economic incentive for women to live a long time. A thin young woman with precancerous lungs [who smokes to stay thin] is more highly rewarded socially that a hearty old crone. Spokespeople sell women the Iron Maiden [an intrinsically unattainable standard of beauty used to punish women for their failure to achieve and conform to it]and name her "Health": if public discourse were really concerned with women's health, it would turn angrily upon this aspect of the beauty myth.”
Naomi Wolf, The Beauty Myth

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Herd: How to Change Mass Behaviour by Harnessing Our True Nature Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Hardcover)
by (shelved 16 times as marketing)
avg rating 3.74 — 352 ratings — published 2007
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Brand Hijack: Marketing Without Marketing Brand Hijack: Marketing Without Marketing (Paperback)
by (shelved 16 times as marketing)
avg rating 3.77 — 174 ratings — published 2005
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The Content Fuel Framework The Content Fuel Framework (Paperback)
by (shelved 15 times as marketing)
avg rating 4.22 — 176 ratings — published
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The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times (Paperback)
by (shelved 15 times as marketing)
avg rating 3.92 — 1,048 ratings — published 1994
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3 Months to No.1: The 2024 "No-Nonsense" SEO Playbook for Getting Your Website Found on Google 3 Months to No.1: The 2024 "No-Nonsense" SEO Playbook for Getting Your Website Found on Google (Kindle Edition)
by (shelved 15 times as marketing)
avg rating 4.52 — 560 ratings — published
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90-20-30 90-20-30
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avg rating 4.60 — 374 ratings — published
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Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites (Kindle Edition)
by (shelved 15 times as marketing)
avg rating 4.33 — 395 ratings — published
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Aaker on Branding: 20 Principles That Drive Success Aaker on Branding: 20 Principles That Drive Success (Paperback)
by (shelved 15 times as marketing)
avg rating 3.83 — 213 ratings — published 2014
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The Storyteller's Secret: How the World's Most Inspiring Leaders Turn Their Passion Into Performance The Storyteller's Secret: How the World's Most Inspiring Leaders Turn Their Passion Into Performance (Hardcover)
by (shelved 15 times as marketing)
avg rating 3.87 — 2,797 ratings — published 2016
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Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Get Scrappy: Smarter Digital Marketing for Businesses Big and Small (Hardcover)
by (shelved 15 times as marketing)
avg rating 3.81 — 139 ratings — published
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The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again (Kindle Edition)
by (shelved 15 times as marketing)
avg rating 4.11 — 27 ratings — published
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand (Paperback)
by (shelved 15 times as marketing)
avg rating 3.68 — 278 ratings — published 2014
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Persuasive Copywriting: Using Psychology to Influence, Engage and Sell Persuasive Copywriting: Using Psychology to Influence, Engage and Sell (Paperback)
by (shelved 15 times as marketing)
avg rating 4.12 — 138 ratings — published 2015
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Lean Startup Marketing Lean Startup Marketing (Kindle Edition)
by (shelved 15 times as marketing)
avg rating 3.76 — 139 ratings — published
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The 33 Strategies of War The 33 Strategies of War (Hardcover)
by (shelved 15 times as marketing)
avg rating 4.22 — 17,479 ratings — published 2001
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Reader Magnets: Build Your Author Platform and Sell more Books on Kindle (2022 Edition) Reader Magnets: Build Your Author Platform and Sell more Books on Kindle (2022 Edition)
by (shelved 15 times as marketing)
avg rating 4.23 — 1,083 ratings — published 2014
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Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives (Paperback)
by (shelved 15 times as marketing)
avg rating 3.96 — 6,672 ratings — published 2004
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Methods of Persuasion: How to Use Psychology to Influence Human Behavior Methods of Persuasion: How to Use Psychology to Influence Human Behavior (Kindle Edition)
by (shelved 15 times as marketing)
avg rating 4.14 — 1,513 ratings — published 2013
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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
by (shelved 15 times as marketing)
avg rating 3.49 — 143 ratings — published 2014
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Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012 Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012 (Hardcover)
by (shelved 15 times as marketing)
avg rating 3.88 — 446 ratings — published 2012
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Selling the Dream Selling the Dream (Paperback)
by (shelved 15 times as marketing)
avg rating 3.94 — 287 ratings — published 1991
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Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter) Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)
by (shelved 15 times as marketing)
avg rating 3.93 — 718 ratings — published 2011
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Маркетинг на 100%: ремикс (мяг) Маркетинг на 100%: ремикс (мяг)
by (shelved 15 times as marketing)
avg rating 4.08 — 113 ratings — published 2010
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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing (Hardcover)
by (shelved 15 times as marketing)
avg rating 3.86 — 175 ratings — published 2012
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Get Content Get Customers: Turn Prospects into Buyers with Content Marketing Get Content Get Customers: Turn Prospects into Buyers with Content Marketing (Paperback)
by (shelved 15 times as marketing)
avg rating 3.66 — 89 ratings — published 2009
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Where the Suckers Moon: The Life and Death of an Advertising Campaign Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)
by (shelved 15 times as marketing)
avg rating 3.97 — 361 ratings — published 1995
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Story: Substance, Structure, Style, and the Principles of Screenwriting Story: Substance, Structure, Style, and the Principles of Screenwriting (Hardcover)
by (shelved 15 times as marketing)
avg rating 4.28 — 16,123 ratings — published 1997
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Whatever You Think, Think the Opposite Whatever You Think, Think the Opposite (Paperback)
by (shelved 15 times as marketing)
avg rating 3.82 — 9,701 ratings — published 2006
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Véndele a la mente, no a la gente Véndele a la mente, no a la gente (Kindle Edition)
by (shelved 14 times as marketing)
avg rating 4.11 — 2,449 ratings — published 2015
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Market-Based Management: Strategies For Growing Customer Value And Profitability Market-Based Management: Strategies For Growing Customer Value And Profitability (Paperback)
by (shelved 14 times as marketing)
avg rating 3.71 — 122 ratings — published 1996
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Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career (Kindle Edition)
by (shelved 14 times as marketing)
avg rating 4.20 — 79 ratings — published
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The First 100 Days of Your Book: Book Marketing for Self-Published Authors The First 100 Days of Your Book: Book Marketing for Self-Published Authors (Paperback)
by (shelved 14 times as marketing)
avg rating 4.51 — 49 ratings — published 2019
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Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Non-Obvious: How to Think Different, Curate Ideas & Predict The Future (Kindle Edition)
by (shelved 14 times as marketing)
avg rating 3.54 — 1,198 ratings — published 2012
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22 Immutable Laws of Branding. Abridged. 22 Immutable Laws of Branding. Abridged. (Audiobook)
by (shelved 14 times as marketing)
avg rating 3.69 — 166 ratings — published
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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies (Hardcover)
by (shelved 14 times as marketing)
avg rating 3.97 — 6,317 ratings — published 2018
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Brand Now: How to Stand Out in a Crowded, Distracted World Brand Now: How to Stand Out in a Crowded, Distracted World (Hardcover)
by (shelved 14 times as marketing)
avg rating 4.02 — 127 ratings — published
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Unleash Possible: A Marketing Playbook That Drives B2B Sales Unleash Possible: A Marketing Playbook That Drives B2B Sales (Kindle Edition)
by (shelved 14 times as marketing)
avg rating 3.82 — 80 ratings — published
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Content Hay Nói Thay Nước Bọt Content Hay Nói Thay Nước Bọt (Paperback)
by (shelved 14 times as marketing)
avg rating 4.24 — 287 ratings — published
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The 80/20 Principle: The Secret to Achieving More with Less The 80/20 Principle: The Secret to Achieving More with Less (Paperback)
by (shelved 14 times as marketing)
avg rating 3.99 — 27,853 ratings — published 1997
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Marketing for Developers Marketing for Developers (ebook)
by (shelved 14 times as marketing)
avg rating 4.28 — 71 ratings — published
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Leaders Eat Last: Why Some Teams Pull Together and Others Don't Leaders Eat Last: Why Some Teams Pull Together and Others Don't (Hardcover)
by (shelved 14 times as marketing)
avg rating 4.10 — 53,923 ratings — published 2014
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands (Hardcover)
by (shelved 14 times as marketing)
avg rating 4.08 — 205 ratings — published 2010
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Logo Design Love: A Guide to Creating Iconic Brand Identities Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
by (shelved 14 times as marketing)
avg rating 4.20 — 4,128 ratings — published 2009
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Paid Attention: Innovative Advertising for a Digital World Paid Attention: Innovative Advertising for a Digital World (Paperback)
by (shelved 14 times as marketing)
avg rating 3.86 — 210 ratings — published 2015
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Naomi Wolf
“What becomes of a man who acquires a beautiful woman, with her "beauty" his sole target? He sabotages himself. He has gained no friend, no ally, no mutual trust: She knows quite well why she has been chosen. He has succeeded in buying something: the esteem of other men who find such an acquisition impressive.”
Naomi Wolf, The Beauty Myth

Naomi Wolf
“We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it.

Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.

Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.”
Naomi Wolf, The Beauty Myth

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Marketing Books

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Outside In: The Power of Putting Customers at the Center of Your Business Outside In: The Power of Putting Customers at the Center of Your Business (Hardcover)
by (shelved 14 times as marketing)
avg rating 3.92 — 782 ratings — published 2012
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Webs of Influence: The Psychology of Online Persuasion Webs of Influence: The Psychology of Online Persuasion (Paperback)
by (shelved 14 times as marketing)
avg rating 3.75 — 296 ratings — published 2012
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (Hardcover)
by (shelved 14 times as marketing)
avg rating 3.98 — 132 ratings — published 2004
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The Elements of Content Strategy The Elements of Content Strategy (Paperback)
by (shelved 14 times as marketing)
avg rating 3.73 — 1,591 ratings — published 2011
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The Magic of Thinking Big The Magic of Thinking Big (Paperback)
by (shelved 14 times as marketing)
avg rating 4.26 — 93,331 ratings — published 1959
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How to Make Millions with Your Ideas: An Entrepreneur's Guide How to Make Millions with Your Ideas: An Entrepreneur's Guide (Paperback)
by (shelved 14 times as marketing)
avg rating 3.92 — 6,746 ratings — published 1996
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Raving Fans: A Revolutionary Approach to Customer Service Raving Fans: A Revolutionary Approach to Customer Service (Hardcover)
by (shelved 14 times as marketing)
avg rating 3.85 — 9,594 ratings — published 1992
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Ignore Everybody: and 39 Other Keys to Creativity Ignore Everybody: and 39 Other Keys to Creativity (Hardcover)
by (shelved 14 times as marketing)
avg rating 4.04 — 25,347 ratings — published 2009
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Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech) Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)
by (shelved 14 times as marketing)
avg rating 3.85 — 91 ratings — published 2011
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Marketing for hospitality and tourism Marketing for hospitality and tourism (Hardcover)
by (shelved 14 times as marketing)
avg rating 4.01 — 402 ratings — published 1995
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Winning the Zero Moment of Truth - ZMOT (Enhanced Version) Winning the Zero Moment of Truth - ZMOT (Enhanced Version)
by (shelved 14 times as marketing)
avg rating 3.71 — 717 ratings — published 2011
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The Social Media Marketing Book The Social Media Marketing Book (Paperback)
by (shelved 14 times as marketing)
avg rating 3.58 — 199 ratings — published 2009
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You, Inc.: The Art of Selling Yourself You, Inc.: The Art of Selling Yourself (Hardcover)
by (shelved 14 times as marketing)
avg rating 3.76 — 1,607 ratings — published 2007
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The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany (Paperback)
by (shelved 14 times as marketing)
avg rating 4.02 — 5,396 ratings — published 2010
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardcover)
by (shelved 14 times as marketing)
avg rating 3.82 — 468 ratings — published 2009
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The Wisdom of Crowds The Wisdom of Crowds (Paperback)
by (shelved 14 times as marketing)
avg rating 3.82 — 24,236 ratings — published 2004
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate (Hardcover)
by (shelved 14 times as marketing)
avg rating 3.82 — 109 ratings — published 1999
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Here Comes Everybody: The Power of Organizing Without Organizations Here Comes Everybody: The Power of Organizing Without Organizations (Hardcover)
by (shelved 14 times as marketing)
avg rating 3.78 — 7,146 ratings — published 2008
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Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect (Hardcover)
by (shelved 13 times as marketing)
avg rating 4.45 — 11,797 ratings — published
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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy Product-Led SEO: The Why Behind Building Your Organic Growth Strategy (Kindle Edition)
by (shelved 13 times as marketing)
avg rating 3.94 — 286 ratings — published
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Junior: Writing Your Way Ahead In Advertising Junior: Writing Your Way Ahead In Advertising (Hardcover)
by (shelved 13 times as marketing)
avg rating 4.29 — 294 ratings — published
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See You on the Internet: Building Your Small Business with Digital Marketing See You on the Internet: Building Your Small Business with Digital Marketing (Paperback)
by (shelved 13 times as marketing)
avg rating 4.02 — 127 ratings — published
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Lemon. How the advertising brain turned sour Lemon. How the advertising brain turned sour (Paperback)
by (shelved 13 times as marketing)
avg rating 4.23 — 43 ratings — published 2019
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The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI (Paperback)
by (shelved 13 times as marketing)
avg rating 3.64 — 208 ratings — published
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Flip the Script: Getting People to Think Your Idea Is Their Idea Flip the Script: Getting People to Think Your Idea Is Their Idea (Hardcover)
by (shelved 13 times as marketing)
avg rating 4.17 — 745 ratings — published
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Faster, Smarter, Louder: Master Attention in a Noisy Digital Market Faster, Smarter, Louder: Master Attention in a Noisy Digital Market (Paperback)
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avg rating 3.68 — 62 ratings — published
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The 12 Powers of a Marketing Leader The 12 Powers of a Marketing Leader (Hardcover)
by (shelved 13 times as marketing)
avg rating 4.01 — 78 ratings — published
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HBR's 10 Must Reads on Strategy HBR's 10 Must Reads on Strategy (Unknown Binding)
by (shelved 13 times as marketing)
avg rating 4.01 — 2,908 ratings — published 2010
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The Infinite Game The Infinite Game (Hardcover)
by (shelved 13 times as marketing)
avg rating 4.17 — 24,270 ratings — published 2019
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Digital Marketing Digital Marketing (Kindle Edition)
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avg rating 4.15 — 79 ratings — published 2012
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When: The Scientific Secrets of Perfect Timing When: The Scientific Secrets of Perfect Timing (Hardcover)
by (shelved 13 times as marketing)
avg rating 3.79 — 30,644 ratings — published 2018
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback (Kindle Edition)
by (shelved 13 times as marketing)
avg rating 4.28 — 3,213 ratings — published 2015
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Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing (Kindle Edition)
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avg rating 4.14 — 154 ratings — published
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Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition) Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition)
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avg rating 4.16 — 5,460 ratings — published 2014
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Social Media Marketing All-in-One For Dummies Social Media Marketing All-in-One For Dummies (Paperback)
by (shelved 13 times as marketing)
avg rating 3.65 — 214 ratings — published 2010
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The Art of War The Art of War (Paperback)
by (shelved 13 times as marketing)
avg rating 3.96 — 497,587 ratings — published -400
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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked (Hardcover)
by (shelved 13 times as marketing)
avg rating 3.86 — 11,765 ratings — published 2017
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SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs (Kindle Edition)
by (shelved 13 times as marketing)
avg rating 4.05 — 162 ratings — published 2016
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The Content Trap The Content Trap (ebook)
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avg rating 4.19 — 791 ratings — published 2016
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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale (Hardcover)
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avg rating 4.00 — 407 ratings — published
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Hegarty on Advertising Hegarty on Advertising (Hardcover)
by (shelved 13 times as marketing)
avg rating 4.06 — 687 ratings — published 2011
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How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers (Kindle Edition)
by (shelved 13 times as marketing)
avg rating 4.22 — 351 ratings — published 2013
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The Non-Designer's Design Book The Non-Designer's Design Book (Paperback)
by (shelved 13 times as marketing)
avg rating 4.10 — 4,708 ratings — published 2011
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Naomi Wolf
“What becomes of a man who acquires a beautiful woman, with her "beauty" his sole target? He sabotages himself. He has gained no friend, no ally, no mutual trust: She knows quite well why she has been chosen. He has succeeded in buying something: the esteem of other men who find such an acquisition impressive.”
Naomi Wolf, The Beauty Myth

David Ogilvy
“The best ideas come as jokes. Make your thinking as funny as possible.”
David M. Ogilvy

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Marketing Plans, Sixth Edition: How to prepare them, how to use them Marketing Plans, Sixth Edition: How to prepare them, how to use them (Paperback)
by (shelved 13 times as marketing)
avg rating 3.75 — 75 ratings — published 1985
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Market Your Way to Growth: 8 Ways to Win Market Your Way to Growth: 8 Ways to Win (Hardcover)
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avg rating 3.96 — 95 ratings — published 2012
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Captivology: The Science of Capturing People's Attention Captivology: The Science of Capturing People's Attention (Hardcover)
by (shelved 13 times as marketing)
avg rating 3.81 — 373 ratings — published 2015
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The Brass Check: A Study of American Journalism The Brass Check: A Study of American Journalism (Paperback)
by (shelved 13 times as marketing)
avg rating 3.84 — 116 ratings — published 1919
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The Marketing Plan Handbook The Marketing Plan Handbook (Paperback)
by (shelved 13 times as marketing)
avg rating 3.84 — 69 ratings — published 2009
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Marketing In Less Than 1000 Words Marketing In Less Than 1000 Words (Kindle Edition)
by (shelved 13 times as marketing)
avg rating 3.47 — 637 ratings — published 2012
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Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)
by (shelved 13 times as marketing)
avg rating 3.67 — 129 ratings — published 2013
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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers A/B Testing: The Most Powerful Way to Turn Clicks Into Customers (Hardcover)
by (shelved 13 times as marketing)
avg rating 3.73 — 358 ratings — published 2013
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Audio CD)
by (shelved 13 times as marketing)
avg rating 3.96 — 1,341 ratings — published 2013
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Let's Get Digital: How to Self-Publish, and Why You Should Let's Get Digital: How to Self-Publish, and Why You Should (Kindle Edition)
by (shelved 13 times as marketing)
avg rating 4.37 — 2,028 ratings — published 2011
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Let's Get Visible: How To Get Noticed And Sell More Books (Let's Get Digital, #2) Let's Get Visible: How To Get Noticed And Sell More Books (Let's Get Digital, #2)
by (shelved 13 times as marketing)
avg rating 4.23 — 812 ratings — published 2013
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How to Master the Art of Selling How to Master the Art of Selling (Paperback)
by (shelved 13 times as marketing)
avg rating 4.11 — 1,712 ratings — published 1981
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Paperback)
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avg rating 3.66 — 2,066 ratings — published 2013
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Influencer: The Power to Change Anything Influencer: The Power to Change Anything (Hardcover)
by (shelved 13 times as marketing)
avg rating 4.01 — 14,613 ratings — published 2007
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The Marketing Gurus: Lessons from the Best Marketing Books of All Time The Marketing Gurus: Lessons from the Best Marketing Books of All Time (Hardcover)
by (shelved 13 times as marketing)
avg rating 3.42 — 103 ratings — published 2006
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Маркетинг без бюджета. 50 работающих инструментов Маркетинг без бюджета. 50 работающих инструментов (Hardcover)
by (shelved 13 times as marketing)
avg rating 3.82 — 176 ratings — published 2011
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The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice (Paperback)
by (shelved 13 times as marketing)
avg rating 4.11 — 2,020 ratings — published 2012
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Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story (Hardcover)
by (shelved 13 times as marketing)
avg rating 3.82 — 1,716 ratings — published 2011
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Diffusion of Innovations Diffusion of Innovations (Paperback)
by (shelved 13 times as marketing)
avg rating 4.09 — 1,444 ratings — published 1982
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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income (Paperback)
by (shelved 13 times as marketing)
avg rating 3.77 — 1,569 ratings — published 2008
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Commonsense Direct and Digital Marketing Commonsense Direct and Digital Marketing (Paperback)
by (shelved 13 times as marketing)
avg rating 4.02 — 63 ratings — published 2007
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Break Through the Noise: The Nine Rules to Inspire the World to Watch, Like, and Share Your Brand Break Through the Noise: The Nine Rules to Inspire the World to Watch, Like, and Share Your Brand (Hardcover)
by (shelved 12 times as marketing)
avg rating 3.79 — 77 ratings — published
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Svuota il carrello: Il marketing spiegato benissimo (Italian Edition) Svuota il carrello: Il marketing spiegato benissimo (Italian Edition)
by (shelved 12 times as marketing)
avg rating 4.17 — 201 ratings — published 2020
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
by (shelved 12 times as marketing)
avg rating 4.04 — 251 ratings — published 2016
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Frenemies: The Epic Disruption of the Ad Business (and Everything Else) Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
by (shelved 12 times as marketing)
avg rating 3.42 — 559 ratings — published
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Lost and Founder: A Painfully Honest Field Guide to the Startup World Lost and Founder: A Painfully Honest Field Guide to the Startup World (Hardcover)
by (shelved 12 times as marketing)
avg rating 4.32 — 2,178 ratings — published 2018
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Strangers To Superfans: A Marketing Guide to The Reader Journey Strangers To Superfans: A Marketing Guide to The Reader Journey (Kindle Edition)
by (shelved 12 times as marketing)
avg rating 4.42 — 506 ratings — published 2018
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Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (Hardcover)
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avg rating 4.19 — 126 ratings — published
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Hardcover)
by (shelved 12 times as marketing)
avg rating 3.76 — 486 ratings — published 2013
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Marketing: Theory, Evidence, Practice Marketing: Theory, Evidence, Practice (Paperback)
by (shelved 12 times as marketing)
avg rating 4.21 — 52 ratings — published 2013
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Impossible to Ignore: Creating Memorable Content to Influence Decisions Impossible to Ignore: Creating Memorable Content to Influence Decisions (Hardcover)
by (shelved 12 times as marketing)
avg rating 3.82 — 406 ratings — published
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No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World (Paperback)
by (shelved 12 times as marketing)
avg rating 4.28 — 142 ratings — published 2012
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Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success (Kindle Edition)
by (shelved 12 times as marketing)
avg rating 4.15 — 55 ratings — published 2014
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Principles of Marketing  : A South Asian Perspective Principles of Marketing : A South Asian Perspective (Paperback)
by (shelved 12 times as marketing)
avg rating 4.32 — 229 ratings — published 2010
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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works (Paperback)
by (shelved 12 times as marketing)
avg rating 3.65 — 46 ratings — published 2014
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slide:ology: The Art and Science of Creating Great Presentations slide:ology: The Art and Science of Creating Great Presentations (Paperback)
by (shelved 12 times as marketing)
avg rating 4.08 — 6,925 ratings — published 2008
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Unthinking: The Surprising Forces Behind What We Buy Unthinking: The Surprising Forces Behind What We Buy (Hardcover)
by (shelved 12 times as marketing)
avg rating 3.47 — 349 ratings — published 2011
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Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech)
by (shelved 12 times as marketing)
avg rating 4.02 — 163 ratings — published 2013
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Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers (Paperback)
by (shelved 12 times as marketing)
avg rating 4.18 — 345 ratings — published 2000
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Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Kindle Edition)
by (shelved 12 times as marketing)
avg rating 3.71 — 173 ratings — published 2011
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The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand (Hardcover)
by (shelved 12 times as marketing)
avg rating 4.01 — 230 ratings — published 2011
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Amusing Ourselves to Death: Public Discourse in the Age of Show Business Amusing Ourselves to Death: Public Discourse in the Age of Show Business (Paperback)
by (shelved 12 times as marketing)
avg rating 4.15 — 31,509 ratings — published 1985
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What Would Google Do? What Would Google Do? (Hardcover)
by (shelved 12 times as marketing)
avg rating 3.87 — 10,593 ratings — published 2009
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Social Marketing: Influencing Behaviors for Good Social Marketing: Influencing Behaviors for Good (Paperback)
by (shelved 12 times as marketing)
avg rating 3.85 — 104 ratings — published 1989
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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars (Paperback)
by (shelved 12 times as marketing)
avg rating 3.78 — 163 ratings — published 2002
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The Medium is the Massage The Medium is the Massage (Paperback)
by (shelved 12 times as marketing)
avg rating 3.97 — 16,633 ratings — published 1967
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Being Direct: Making Advertising Pay Being Direct: Making Advertising Pay (Hardcover)
by (shelved 12 times as marketing)
avg rating 3.93 — 107 ratings — published 1997
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David Ogilvy
“The best ideas come as jokes. Make your thinking as funny as possible.”
David M. Ogilvy

Naomi Wolf
“Men are visually aroused by women's bodies and less sensitive to their arousal by women's personalities because they are trained early into that response, while women are less visually aroused and more emotionally aroused because that is their training. This asymmetry in sexual education maintains men's power in the myth: They look at women's bodies, evaluate, move on; their own bodies are not looked at, evaluated, and taken or passed over. But there is no "rock called gender" responsible for that; it can change so that real mutuality--an equal gaze, equal vulnerability, equal desire--brings heterosexual men and women together.”
Naomi Wolf, The Beauty Myth

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Successful Direct Marketing Methods Successful Direct Marketing Methods (Hardcover)
by (shelved 12 times as marketing)
avg rating 3.87 — 60 ratings — published 1984
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B2B Brand Management B2B Brand Management (Hardcover)
by (shelved 12 times as marketing)
avg rating 3.87 — 79 ratings — published 2006
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century (Paperback)
by (shelved 12 times as marketing)
avg rating 3.95 — 734 ratings — published 2002
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What Clients Love: A Field Guide to Growing Your Business What Clients Love: A Field Guide to Growing Your Business (Hardcover)
by (shelved 12 times as marketing)
avg rating 4.00 — 344 ratings — published 2003
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The Power of Simplicity The Power of Simplicity (Hardcover)
by (shelved 12 times as marketing)
avg rating 3.84 — 377 ratings — published 1998
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (Paperback)
by (shelved 12 times as marketing)
avg rating 3.94 — 343 ratings — published 2003
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Converted: The Data-Driven Way to Win Customers' Hearts Converted: The Data-Driven Way to Win Customers' Hearts (Hardcover)
by (shelved 11 times as marketing)
avg rating 3.91 — 284 ratings — published
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The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us (Hardcover)
by (shelved 11 times as marketing)
avg rating 4.03 — 64 ratings — published
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One to Many: The Secret to Webinar Success One to Many: The Secret to Webinar Success (Kindle Edition)
by (shelved 11 times as marketing)
avg rating 4.53 — 112 ratings — published
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The Attention Economy and How Media Works: Simple Truths for Marketers The Attention Economy and How Media Works: Simple Truths for Marketers (Kindle Edition)
by (shelved 11 times as marketing)
avg rating 4.12 — 50 ratings — published
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The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Kindle Edition)
by (shelved 11 times as marketing)
avg rating 4.11 — 79 ratings — published
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Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision
by (shelved 11 times as marketing)
avg rating 4.29 — 476 ratings — published 2019
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Instagram Power Instagram Power (Paperback)
by (shelved 11 times as marketing)
avg rating 3.78 — 361 ratings — published 2013
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Red Team: How to Succeed By Thinking Like the Enemy Red Team: How to Succeed By Thinking Like the Enemy (Hardcover)
by (shelved 11 times as marketing)
avg rating 3.71 — 517 ratings — published 2015
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Adcreep: The Case Against Modern Marketing Adcreep: The Case Against Modern Marketing (Hardcover)
by (shelved 11 times as marketing)
avg rating 3.50 — 24 ratings — published
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If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition (Hardcover)
by (shelved 11 times as marketing)
avg rating 4.15 — 1,932 ratings — published 2010
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High Growth Handbook: Scaling Startups from 10 to 10,000 People High Growth Handbook: Scaling Startups from 10 to 10,000 People (Hardcover)
by (shelved 11 times as marketing)
avg rating 4.07 — 2,585 ratings — published 2018
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Content Chemistry: The Illustrated Handbook for Content Marketing Content Chemistry: The Illustrated Handbook for Content Marketing (Paperback)
by (shelved 11 times as marketing)
avg rating 4.31 — 55 ratings — published
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Intercom on Marketing Intercom on Marketing (ebook)
by (shelved 11 times as marketing)
avg rating 4.11 — 114 ratings — published
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The Power of Persuasion: How We're Bought and Sold The Power of Persuasion: How We're Bought and Sold (Paperback)
by (shelved 11 times as marketing)
avg rating 3.89 — 431 ratings — published 2003
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A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts (Paperback)
by (shelved 11 times as marketing)
avg rating 3.83 — 58 ratings — published
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Integrated Marketing Communications: Putting It Together & Making It Work Integrated Marketing Communications: Putting It Together & Making It Work (Hardcover)
by (shelved 11 times as marketing)
avg rating 3.35 — 23 ratings — published 1993
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Growth Hacking: Silicon Valley's Best Kept Secret Growth Hacking: Silicon Valley's Best Kept Secret (Paperback)
by (shelved 11 times as marketing)
avg rating 3.83 — 295 ratings — published 2017
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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand (Paperback)
by (shelved 11 times as marketing)
avg rating 3.99 — 85 ratings — published
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Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience (Paperback)
by (shelved 11 times as marketing)
avg rating 4.27 — 96 ratings — published
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Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands (Audio CD)
by (shelved 11 times as marketing)
avg rating 4.08 — 132 ratings — published
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Nawabs, Nudes, Noodles: India through 50 Years of Advertising Nawabs, Nudes, Noodles: India through 50 Years of Advertising (Kindle Edition)
by (shelved 11 times as marketing)
avg rating 3.91 — 639 ratings — published 2016
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Breakthrough Copywriting: How To Generate Quick Cash With The Written Word Breakthrough Copywriting: How To Generate Quick Cash With The Written Word (Kindle Edition)
by (shelved 11 times as marketing)
avg rating 4.31 — 142 ratings — published 2014
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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer (Hardcover)
by (shelved 11 times as marketing)
avg rating 3.82 — 82 ratings — published 2015
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Làm Bạn Với Hình, Làm Tình Với Chữ Làm Bạn Với Hình, Làm Tình Với Chữ (Paperback)
by (shelved 11 times as marketing)
avg rating 3.64 — 263 ratings — published 2015
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Lean Customer Development: Building Products Your Customers Will Buy Lean Customer Development: Building Products Your Customers Will Buy (Hardcover)
by (shelved 11 times as marketing)
avg rating 4.19 — 1,218 ratings — published 2014
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Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar (Kindle Edition)
by (shelved 11 times as marketing)
avg rating 3.80 — 133 ratings — published 2014
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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line (Hardcover)
by (shelved 11 times as marketing)
avg rating 3.54 — 81 ratings — published
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Direct Mail Copy That Sells Direct Mail Copy That Sells (Paperback)
by (shelved 11 times as marketing)
avg rating 3.81 — 21 ratings — published
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Getting Things Done: The Art of Stress-Free Productivity Getting Things Done: The Art of Stress-Free Productivity (Paperback)
by (shelved 11 times as marketing)
avg rating 4.01 — 159,022 ratings — published 2001
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Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence (Hardcover)
by (shelved 11 times as marketing)
avg rating 4.20 — 298 ratings — published 1999
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Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work (Paperback)
by (shelved 11 times as marketing)
avg rating 3.89 — 258 ratings — published 2000
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APE: Author, Publisher, Entrepreneur. How to Publish a Book APE: Author, Publisher, Entrepreneur. How to Publish a Book (ebook)
by (shelved 11 times as marketing)
avg rating 4.17 — 2,680 ratings — published 2012
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Brand Relevance: Making Competitors Irrelevant Brand Relevance: Making Competitors Irrelevant (Kindle Edition)
by (shelved 11 times as marketing)
avg rating 3.96 — 153 ratings — published 2010
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Imagine: How Creativity Works Imagine: How Creativity Works (Hardcover)
by (shelved 11 times as marketing)
avg rating 3.95 — 49,400 ratings — published 2012
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Wally Olins on Brand Wally Olins on Brand (Paperback)
by (shelved 11 times as marketing)
avg rating 3.75 — 226 ratings — published 2003
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Naomi Wolf
“What are other women really thinking, feeling, experiencing, when they slip away from the gaze and culture of men?”
Naomi Wolf, The Beauty Myth

Malcolm Gladwell
“The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.”
Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

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POP!: Stand Out in Any Crowd POP!: Stand Out in Any Crowd (Hardcover)
by (shelved 11 times as marketing)
avg rating 3.87 — 336 ratings — published 2006
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The Invisible Touch: The Four Keys to Modern Marketing The Invisible Touch: The Four Keys to Modern Marketing (Hardcover)
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avg rating 3.92 — 178 ratings — published 2000
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How to Make Your Advertising Make Money How to Make Your Advertising Make Money (Paperback)
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avg rating 4.42 — 52 ratings — published 1983
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Go for No! Yes is the Destination, No is How You Get There Go for No! Yes is the Destination, No is How You Get There (Paperback)
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avg rating 4.26 — 6,427 ratings — published 2007
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The Regis Touch: New Marketing Strategies For Uncertain Times The Regis Touch: New Marketing Strategies For Uncertain Times (Paperback)
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avg rating 4.05 — 19 ratings — published 1986
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The Innovator's Solut!on: Creating and Sustaining Successful Growth The Innovator's Solut!on: Creating and Sustaining Successful Growth (Hardcover)
by (shelved 11 times as marketing)
avg rating 4.05 — 13,511 ratings — published 2003
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Marketing Moves: A New Approach to Profits, Growth, and Renewal Marketing Moves: A New Approach to Profits, Growth, and Renewal (Hardcover)
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avg rating 3.62 — 50 ratings — published 2001
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Authenticity: What Consumers Really Want Authenticity: What Consumers Really Want (Hardcover)
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avg rating 3.68 — 216 ratings — published 2007
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Marketing Genius Marketing Genius (Hardcover)
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avg rating 3.86 — 111 ratings — published 2006
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Market Segmentation: How to do it, how to profit from it Market Segmentation: How to do it, how to profit from it (Paperback)
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avg rating 3.95 — 57 ratings — published 1995
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The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time (Paperback)
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avg rating 3.83 — 482 ratings — published 2012
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Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value (Paperback)
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avg rating 4.48 — 3,541 ratings — published 2021
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How to Market a Book: Overperform in a Crowded Market (Reedsy Marketing Guides, #1) How to Market a Book: Overperform in a Crowded Market (Reedsy Marketing Guides, #1)
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avg rating 4.46 — 566 ratings — published
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No Filter: The Inside Story of Instagram No Filter: The Inside Story of Instagram (Hardcover)
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avg rating 4.11 — 10,121 ratings — published 2020
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No Rules Rules: Netflix and the Culture of Reinvention No Rules Rules: Netflix and the Culture of Reinvention (Paperback)
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avg rating 4.28 — 27,672 ratings — published 2020
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Digital Minimalism: Choosing a Focused Life in a Noisy World Digital Minimalism: Choosing a Focused Life in a Noisy World (Kindle Edition)
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avg rating 4.06 — 81,112 ratings — published 2019
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Save the Cat: The Last Book on Screenwriting You'll Ever Need Save the Cat: The Last Book on Screenwriting You'll Ever Need (Paperback)
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avg rating 4.03 — 19,254 ratings — published 2005
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Marketing Digital na Prática (Portuguese Edition) Marketing Digital na Prática (Portuguese Edition)
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avg rating 3.94 — 110 ratings — published
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From Poop To Gold: The Marketing Magic of Harmon Brothers From Poop To Gold: The Marketing Magic of Harmon Brothers (Kindle Edition)
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avg rating 3.82 — 151 ratings — published
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Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team (Paperback)
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avg rating 3.66 — 10,965 ratings — published 2017
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Sam Walton: Made In America Sam Walton: Made In America (Paperback)
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avg rating 4.13 — 25,099 ratings — published
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A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business (Hardcover)
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avg rating 3.97 — 637 ratings — published 2004
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Bad Blood: Secrets and Lies in a Silicon Valley Startup Bad Blood: Secrets and Lies in a Silicon Valley Startup (Hardcover)
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avg rating 4.41 — 262,752 ratings — published 2018
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Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success (Kindle Edition)
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avg rating 4.36 — 66 ratings — published
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The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell (ebook)
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avg rating 3.71 — 48 ratings — published
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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal (Hardcover)
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avg rating 4.00 — 557 ratings — published
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Consumer Behavior: Building Marketing Strategy Consumer Behavior: Building Marketing Strategy (Hardcover)
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avg rating 3.67 — 118 ratings — published
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Win: The Key Principles to Take Your Business from Ordinary to Extraordinary Win: The Key Principles to Take Your Business from Ordinary to Extraordinary (Hardcover)
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avg rating 3.88 — 390 ratings — published 2011
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الماركتينج بالمصري الماركتينج بالمصري (ebook)
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avg rating 4.11 — 167 ratings — published 2012
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results (Kindle Edition)
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avg rating 3.93 — 848 ratings — published 2015
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Monetizing Innovation: How Smart Companies Design the Product Around the Price Monetizing Innovation: How Smart Companies Design the Product Around the Price (Kindle Edition)
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avg rating 4.17 — 1,102 ratings — published 2016
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Brain Surfing: The Top Marketing Strategy Minds in the World Brain Surfing: The Top Marketing Strategy Minds in the World (Paperback)
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avg rating 4.21 — 222 ratings — published 2015
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Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue (Kindle Edition)
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avg rating 4.00 — 1,299 ratings — published 2016
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Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers (Kindle Edition)
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avg rating 4.10 — 42,191 ratings — published 2016
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Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (Hardcover)
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avg rating 3.57 — 103 ratings — published
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How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing (Hardcover)
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avg rating 3.58 — 288 ratings — published 2016
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Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets) Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
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avg rating 3.84 — 305 ratings — published 2015
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Disrupted: My Misadventure in the Start-Up Bubble Disrupted: My Misadventure in the Start-Up Bubble (Hardcover)
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avg rating 3.91 — 16,681 ratings — published 2016
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Visual Hammer: Nail your brand into the mind with the emotional power of a visual Visual Hammer: Nail your brand into the mind with the emotional power of a visual (Kindle Edition)
by (shelved 10 times as marketing)
avg rating 3.87 — 149 ratings — published 2012
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Public Relations Public Relations (Hardcover)
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avg rating 3.96 — 161 ratings — published 1952
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Trump: The Art of the Deal Trump: The Art of the Deal (Paperback)
by (shelved 10 times as marketing)
avg rating 3.68 — 21,170 ratings — published 1987
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The Mastermind Marketing System by Jay Abraham (Nightingale Conant) The Mastermind Marketing System by Jay Abraham (Nightingale Conant)
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avg rating 4.38 — 48 ratings — published
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The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success (Hardcover)
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avg rating 3.63 — 82 ratings — published 2014
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Marketing Analytics: Data-Driven Techniques with Microsoft Excel Marketing Analytics: Data-Driven Techniques with Microsoft Excel (Kindle Edition)
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avg rating 4.14 — 76 ratings — published 2013
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The Culture Map: Breaking Through the Invisible Boundaries of Global Business The Culture Map: Breaking Through the Invisible Boundaries of Global Business (Kindle Edition)
by (shelved 10 times as marketing)
avg rating 4.34 — 22,764 ratings — published 2014
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H.G. Wells
“Advertising is legitimised lying.”
H.G. Wells

Jeff Bezos
“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.”
Jeff Bezos

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How Google Works How Google Works (Kindle Edition)
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avg rating 4.05 — 28,784 ratings — published 2014
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Marketing to the Affluent Marketing to the Affluent (Paperback)
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avg rating 3.94 — 99 ratings — published 1988
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Crucial Conversations: Tools for Talking When Stakes are High Crucial Conversations: Tools for Talking When Stakes are High (Paperback)
by (shelved 10 times as marketing)
avg rating 4.07 — 72,770 ratings — published 2002
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Running Lean: Iterate from Plan A to a Plan That Works Running Lean: Iterate from Plan A to a Plan That Works (Paperback)
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avg rating 4.07 — 19,428 ratings — published 2012
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Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have (Audio)
by (shelved 10 times as marketing)
avg rating 3.80 — 232 ratings — published 2012
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So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love (Kindle Edition)
by (shelved 10 times as marketing)
avg rating 4.08 — 44,833 ratings — published 2012
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Write to Sell: The Ultimate Guide to Great Copywriting Write to Sell: The Ultimate Guide to Great Copywriting (Paperback)
by (shelved 10 times as marketing)
avg rating 3.98 — 270 ratings — published 2007
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Sway: The Irresistible Pull of Irrational Behavior Sway: The Irresistible Pull of Irrational Behavior (Hardcover)
by (shelved 10 times as marketing)
avg rating 3.78 — 19,561 ratings — published 2008
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The Secret of Selling Anything The Secret of Selling Anything (ebook)
by (shelved 10 times as marketing)
avg rating 4.40 — 283 ratings — published 2012
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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire (Hardcover)
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avg rating 3.84 — 1,382 ratings — published 2012
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How to Win Friends and Influence People in the Digital Age (Dale Carnegie Books) How to Win Friends and Influence People in the Digital Age (Dale Carnegie Books)
by (shelved 10 times as marketing)
avg rating 3.93 — 13,474 ratings — published 2011
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The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-tech) The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-tech)
by (shelved 10 times as marketing)
avg rating 3.72 — 71 ratings — published 2012
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The Goal: A Process of Ongoing Improvement The Goal: A Process of Ongoing Improvement (Paperback)
by (shelved 10 times as marketing)
avg rating 4.08 — 75,800 ratings — published 1984
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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Paperback)
by (shelved 10 times as marketing)
avg rating 3.55 — 88 ratings — published 1990
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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising (Hardcover)
by (shelved 10 times as marketing)
avg rating 3.58 — 81 ratings — published 2005
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How I Sold 1 Million eBooks in 5 Months! How I Sold 1 Million eBooks in 5 Months! (Kindle Edition)
by (shelved 10 times as marketing)
avg rating 3.68 — 942 ratings — published 2011
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century (Paperback)
by (shelved 10 times as marketing)
avg rating 4.02 — 365 ratings — published 1999
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The Facebook Effect: The Inside Story of the Company That is Connecting the World The Facebook Effect: The Inside Story of the Company That is Connecting the World (Hardcover)
by (shelved 10 times as marketing)
avg rating 3.86 — 11,834 ratings — published 2010
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The Copywriting Sourcebook: How to Write Better Copy, Faster-For Everything from Ads to Websites The Copywriting Sourcebook: How to Write Better Copy, Faster-For Everything from Ads to Websites (Paperback)
by (shelved 10 times as marketing)
avg rating 3.72 — 109 ratings — published 2010
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The Art of Choosing The Art of Choosing (Hardcover)
by (shelved 10 times as marketing)
avg rating 3.84 — 6,581 ratings — published 1989
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Flow: The Psychology of Optimal Experience Flow: The Psychology of Optimal Experience (Paperback)
by (shelved 10 times as marketing)
avg rating 4.11 — 80,176 ratings — published 1990
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The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search (Paperback)
by (shelved 10 times as marketing)
avg rating 3.59 — 313 ratings — published 2011
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Where Good Ideas Come From: The Natural History of Innovation Where Good Ideas Come From: The Natural History of Innovation (Hardcover)
by (shelved 10 times as marketing)
avg rating 4.00 — 15,008 ratings — published 2010
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التسويق للجميع التسويق للجميع (ebook)
by (shelved 10 times as marketing)
avg rating 3.80 — 244 ratings — published 2009
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Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back (Hardcover)
by (shelved 10 times as marketing)
avg rating 3.85 — 198 ratings — published 2008
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (Hardcover)
by (shelved 10 times as marketing)
avg rating 4.03 — 590 ratings — published 2005
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Spin : How to Turn the Power of the Press to Your Advantage Spin : How to Turn the Power of the Press to Your Advantage (Hardcover)
by (shelved 10 times as marketing)
avg rating 3.62 — 24 ratings — published 1998
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register (Hardcover)
by (shelved 10 times as marketing)
avg rating 3.52 — 198 ratings — published 1900
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Million Dollar Consulting: the Professional's Guide to Growing a Practice Million Dollar Consulting: the Professional's Guide to Growing a Practice (Paperback)
by (shelved 10 times as marketing)
avg rating 3.90 — 2,102 ratings — published 1992
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End of Advertising as We Know It End of Advertising as We Know It (Paperback)
by (shelved 10 times as marketing)
avg rating 3.63 — 164 ratings — published 2002
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Strategic Market Management Strategic Market Management (Paperback)
by (shelved 10 times as marketing)
avg rating 3.79 — 206 ratings — published 2005
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A Whole New Mind: Why Right-Brainers Will Rule the Future A Whole New Mind: Why Right-Brainers Will Rule the Future (Paperback)
by (shelved 10 times as marketing)
avg rating 3.92 — 29,224 ratings — published 2004
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Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients (Paperback)
by (shelved 10 times as marketing)
avg rating 3.42 — 76 ratings — published 2004
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Marketing Revolution Marketing Revolution (Paperback)
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avg rating 4.33 — 338 ratings — published 2008
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Big Brands, Big Trouble: Lessons Learned the Hard Way Big Brands, Big Trouble: Lessons Learned the Hard Way (Paperback)
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avg rating 3.76 — 276 ratings — published 2001
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Smart Brevity: The Power of Saying More with Less Smart Brevity: The Power of Saying More with Less (Hardcover)
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avg rating 4.00 — 5,801 ratings — published
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Sales Pitch: How to Craft a Story to Stand Out and Win Sales Pitch: How to Craft a Story to Stand Out and Win (Paperback)
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avg rating 4.33 — 241 ratings — published
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Marketing For Tomorrow, Not Yesterday Marketing For Tomorrow, Not Yesterday (Hardcover)
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avg rating 4.79 — 39 ratings — published 2015
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The Illusion of Choice: 16 ½ psychological biases that influence what we buy The Illusion of Choice: 16 ½ psychological biases that influence what we buy (Paperback)
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avg rating 4.14 — 212 ratings — published
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Scorecard Marketing: The four-step playbook for getting better leads and bigger profits Scorecard Marketing: The four-step playbook for getting better leads and bigger profits (Kindle Edition)
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avg rating 3.72 — 129 ratings — published
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Build: An Unorthodox Guide to Making Things Worth Making Build: An Unorthodox Guide to Making Things Worth Making (Paperback)
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avg rating 4.33 — 7,230 ratings — published
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Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen (Hardcover)
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avg rating 4.22 — 1,514 ratings — published
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Founder Brand: Turn Your Story Into Your Competitive Advantage Founder Brand: Turn Your Story Into Your Competitive Advantage (Kindle Edition)
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avg rating 4.12 — 250 ratings — published
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The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share (Hardcover)
by (shelved 9 times as marketing)
avg rating 4.02 — 63 ratings — published
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Full Circle Marketing Full Circle Marketing (Hardcover)
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avg rating 4.58 — 113 ratings — published
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Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands (Kindle Edition)
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avg rating 3.60 — 40 ratings — published
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The Seven Figure Agency Roadmap: How to Build a Million Dollar Digital Marketing Agency The Seven Figure Agency Roadmap: How to Build a Million Dollar Digital Marketing Agency (Kindle Edition)
by (shelved 9 times as marketing)
avg rating 4.41 — 412 ratings — published
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Consumer Behavior Consumer Behavior (Hardcover)
by (shelved 9 times as marketing)
avg rating 4.00 — 283 ratings — published 1978
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Naomi Wolf
“Men are visually aroused by women's bodies and less sensitive to their arousal by women's personalities because they are trained early into that response, while women are less visually aroused and more emotionally aroused because that is their training. This asymmetry in sexual education maintains men's power in the myth: They look at women's bodies, evaluate, move on; their own bodies are not looked at, evaluated, and taken or passed over. But there is no "rock called gender" responsible for that; it can change so that real mutuality--an equal gaze, equal vulnerability, equal desire--brings heterosexual men and women together.”
Naomi Wolf, The Beauty Myth

Naomi Wolf
“Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin--is being reclassified as ugly, and ugliness as disease. These qualities are about an intensification of female power, which explains why they are being recast as a diminution of power. At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into operable condition--so that women will only feel healthy if we are two thirds of the women we could be. How can an "ideal" be about women if it is defined as how much of a female sexual characteristic does not exist on the woman's body, and how much of a female life does not show on her face?”
Naomi Wolf, The Beauty Myth

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Subprime Attention Crisis (FSG Originals x Logic) Subprime Attention Crisis (FSG Originals x Logic)
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avg rating 3.63 — 944 ratings — published
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How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity (Paperback)
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avg rating 3.96 — 177 ratings — published
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The CEO Factory: Management Lessons from Hindustan Unilever The CEO Factory: Management Lessons from Hindustan Unilever (Kindle Edition)
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avg rating 4.35 — 1,586 ratings — published
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Marketing 4.0 Marketing 4.0 (Paperback)
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avg rating 4.15 — 198 ratings — published
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques (Paperback)
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avg rating 3.60 — 35 ratings — published
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Range: Why Generalists Triumph in a Specialized World Range: Why Generalists Triumph in a Specialized World (Hardcover)
by (shelved 9 times as marketing)
avg rating 4.14 — 69,334 ratings — published 2019
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Business Model You: A One-Page Method For Reinventing Your Career Business Model You: A One-Page Method For Reinventing Your Career (Paperback)
by (shelved 9 times as marketing)
avg rating 4.01 — 4,357 ratings — published 2012
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That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea (Hardcover)
by (shelved 9 times as marketing)
avg rating 4.22 — 14,828 ratings — published 2019
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Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget (Paperback)
by (shelved 9 times as marketing)
avg rating 4.18 — 249 ratings — published
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FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage (Hardcover)
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avg rating 4.13 — 106 ratings — published
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The Autobiography of Gucci Mane The Autobiography of Gucci Mane (Hardcover)
by (shelved 9 times as marketing)
avg rating 4.09 — 10,253 ratings — published 2017
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value (Kindle Edition)
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avg rating 3.78 — 285 ratings — published
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Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine (Hardcover)
by (shelved 9 times as marketing)
avg rating 4.27 — 11,596 ratings — published 2014
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F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships (Paperback)
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avg rating 3.79 — 141 ratings — published
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When Coffee & Kale Compete: Become Great at Making Products People Will Buy When Coffee & Kale Compete: Become Great at Making Products People Will Buy (ebook)
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avg rating 4.03 — 640 ratings — published
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Adland: A Global History of Advertising Adland: A Global History of Advertising (Hardcover)
by (shelved 9 times as marketing)
avg rating 3.76 — 306 ratings — published 2007
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Radical Candor: Be a Kickass Boss Without Losing Your Humanity Radical Candor: Be a Kickass Boss Without Losing Your Humanity (Hardcover)
by (shelved 9 times as marketing)
avg rating 4.07 — 45,619 ratings — published 2017
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Jobs to be Done: Theory to Practice Jobs to be Done: Theory to Practice (Kindle Edition)
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avg rating 3.72 — 867 ratings — published 2016
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When Digital Becomes Human: The Transformation of Customer Relationships When Digital Becomes Human: The Transformation of Customer Relationships (Paperback)
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avg rating 3.85 — 184 ratings — published 2014
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Inbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound Way Inbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound Way (ebook)
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avg rating 3.81 — 74 ratings — published
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Content Design Content Design (Paperback)
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avg rating 4.31 — 684 ratings — published 2017
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Quảng Cáo Không Nói Láo Quảng Cáo Không Nói Láo (Paperback)
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avg rating 4.45 — 162 ratings — published
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Win Bigly: Persuasion in a World Where Facts Don't Matter Win Bigly: Persuasion in a World Where Facts Don't Matter (Hardcover)
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avg rating 3.73 — 4,896 ratings — published 2017
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How to How to (Hardcover)
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avg rating 4.32 — 1,048 ratings — published 2015
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Vlog Like a Boss: How to Kill It Online with Video Blogging Vlog Like a Boss: How to Kill It Online with Video Blogging (Paperback)
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avg rating 4.20 — 553 ratings — published 2017
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Xấu Thế Nào Đẹp Ra Sao – Bí Kíp Thẩm Định Thiết Kế Trong Marketing Xấu Thế Nào Đẹp Ra Sao – Bí Kíp Thẩm Định Thiết Kế Trong Marketing (Hardcover)
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avg rating 3.92 — 209 ratings — published
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Marketers Are From Mars, Consumers Are From New Jersey Marketers Are From Mars, Consumers Are From New Jersey (Kindle Edition)
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avg rating 3.96 — 226 ratings — published 2015
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Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)
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avg rating 3.79 — 266 ratings — published 2010
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The Art of Asking; or, How I Learned to Stop Worrying and Let People Help The Art of Asking; or, How I Learned to Stop Worrying and Let People Help (Hardcover)
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avg rating 3.93 — 36,333 ratings — published 2014
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Marketing Management: A South Asian Perspective Marketing Management: A South Asian Perspective (Paperback)
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avg rating 4.28 — 321 ratings — published 2009
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International Marketing International Marketing (Hardcover)
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avg rating 3.61 — 236 ratings — published 1975
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Scrum: The Art of Doing Twice the Work in Half the Time Scrum: The Art of Doing Twice the Work in Half the Time (Hardcover)
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avg rating 4.15 — 22,029 ratings — published 2014
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The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials) The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)
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avg rating 4.08 — 35,726 ratings — published 1966
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Social Media Strategy: Marketing and Advertising in the Consumer Revolution Social Media Strategy: Marketing and Advertising in the Consumer Revolution (ebook)
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avg rating 3.93 — 27 ratings — published 2015
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X: The Experience When Business Meets Design X: The Experience When Business Meets Design (Hardcover)
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avg rating 3.94 — 211 ratings — published 2013
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The Marketing Blueprint: Lessons to Market & Sell Anything The Marketing Blueprint: Lessons to Market & Sell Anything (Kindle Edition)
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avg rating 3.98 — 280 ratings — published 2015
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Content Everywhere: Strategy and Structure for Future-Ready Content Content Everywhere: Strategy and Structure for Future-Ready Content (ebook)
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avg rating 4.03 — 296 ratings — published 2012
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Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success) Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success)
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avg rating 4.28 — 2,790 ratings — published 2013
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The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century (Hardcover)
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avg rating 4.04 — 8,737 ratings — published 2014
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Letting Go of the Words: Writing Web Content that Works Letting Go of the Words: Writing Web Content that Works (Paperback)
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avg rating 4.07 — 1,316 ratings — published 2007
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Authority: A Step-by-Step Guide to Self-Publishing Authority: A Step-by-Step Guide to Self-Publishing (ebook)
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avg rating 3.93 — 222 ratings — published 2013
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Bird by Bird Bird by Bird (Paperback)
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avg rating 4.24 — 102,673 ratings — published 1994
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Zakamarki marki Zakamarki marki (Paperback)
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avg rating 3.71 — 246 ratings — published 2011
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Tilt: Shifting Your Strategy from Products to Customers Tilt: Shifting Your Strategy from Products to Customers (Hardcover)
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avg rating 3.87 — 156 ratings — published 2013
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Naomi Wolf
“We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it.

Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.

Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.”
Naomi Wolf, The Beauty Myth

Margaret Atwood
“A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minus quantity; nothing, rendered edible. I wondered if they might be used-metaphorically, of course-to demonstrate the existence of God. Does naming a sphere of nothingness transmute it into being?”
Margaret Atwood, Der blinde Mörder

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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation (Hardcover)
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avg rating 3.89 — 10,622 ratings — published 2009
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Essentials of Marketing, 12th Edition Essentials of Marketing, 12th Edition (Paperback)
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avg rating 3.68 — 92 ratings — published 1997
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The Seven Levels of Communication: Go from Relationships to Referrals The Seven Levels of Communication: Go from Relationships to Referrals (Hardcover)
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avg rating 4.35 — 1,868 ratings — published 2010
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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (Paperback)
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avg rating 3.83 — 342 ratings — published 2013
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Grow: How Ideals Power Growth and Profit at the World's Greatest Companies Grow: How Ideals Power Growth and Profit at the World's Greatest Companies (Hardcover)
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avg rating 3.65 — 326 ratings — published 2011
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Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2) Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2)
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avg rating 3.95 — 610 ratings — published 2008
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سيكولوجية الجماهير سيكولوجية الجماهير (Paperback)
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avg rating 3.83 — 17,953 ratings — published 1895
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Clout: The Art and Science of Influential Web Content Clout: The Art and Science of Influential Web Content (Paperback)
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avg rating 3.59 — 256 ratings — published 2010
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Ted Levitt on Marketing Ted Levitt on Marketing (Paperback)
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avg rating 4.15 — 20 ratings — published 2006
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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web (Hardcover)
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avg rating 3.80 — 139 ratings — published 2011
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It's Not Luck It's Not Luck (Paperback)
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avg rating 4.18 — 2,892 ratings — published 1994
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Harvard Business Review on Marketing Harvard Business Review on Marketing (Paperback)
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avg rating 3.86 — 78 ratings — published 2002
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The Trusted Advisor The Trusted Advisor (Paperback)
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avg rating 3.80 — 4,397 ratings — published
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words (Paperback)
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avg rating 3.86 — 780 ratings — published
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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business (Paperback)
by (shelved 9 times as marketing)
avg rating 3.63 — 59 ratings — published 2010
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The Creative Habit: Learn It and Use It for Life The Creative Habit: Learn It and Use It for Life (Paperback)
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avg rating 4.07 — 38,425 ratings — published 2003
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Brand Royalty: How the World's Top 100 Brands Thrive & Survive Brand Royalty: How the World's Top 100 Brands Thrive & Survive (Paperback)
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avg rating 3.53 — 94 ratings — published
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Flip the Funnel: How to Use Existing Customers to Gain New Ones Flip the Funnel: How to Use Existing Customers to Gain New Ones (Hardcover)
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avg rating 3.49 — 140 ratings — published 2010
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Deluxe: How Luxury Lost Its Luster Deluxe: How Luxury Lost Its Luster (Hardcover)
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avg rating 3.89 — 3,651 ratings — published 2007
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Services Marketing: Integrating Customer Focus Across the Firm Services Marketing: Integrating Customer Focus Across the Firm (Hardcover)
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avg rating 3.93 — 145 ratings — published 1902
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Baked In: Creating Products and Businesses That Market Themselves Baked In: Creating Products and Businesses That Market Themselves (Hardcover)
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avg rating 3.72 — 256 ratings — published 2009
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Emotional Branding : How Successful Brands Gain the Irrational Edge Emotional Branding : How Successful Brands Gain the Irrational Edge (Hardcover)
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avg rating 3.69 — 35 ratings — published 2000
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Let My People Go Surfing: The Education of a Reluctant Businessman Let My People Go Surfing: The Education of a Reluctant Businessman (Paperback)
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avg rating 4.19 — 24,589 ratings — published 2006
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Getting Real: The Smarter, Faster, Easier Way to Build a Web Application Getting Real: The Smarter, Faster, Easier Way to Build a Web Application (ebook)
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avg rating 3.99 — 10,663 ratings — published 2006
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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Hardcover)
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avg rating 3.75 — 4,945 ratings — published 2006
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Relationship Marketing: Successful Strategies For The Age Of The Customer Relationship Marketing: Successful Strategies For The Age Of The Customer (Paperback)
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avg rating 4.00 — 53 ratings — published 1991
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More Words That Sell More Words That Sell (Paperback)
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avg rating 4.12 — 115 ratings — published 2003
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The End of Fashion: How Marketing Changed the Clothing Business Forever The End of Fashion: How Marketing Changed the Clothing Business Forever (Paperback)
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avg rating 3.87 — 1,015 ratings — published 1999
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Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change (Paperback)
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avg rating 3.90 — 303 ratings — published 2002
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Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World (Hardcover)
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avg rating 4.42 — 122 ratings — published
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Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours (Hardcover)
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avg rating 4.21 — 1,997 ratings — published
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Magic Words Magic Words (Hardcover)
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avg rating 3.90 — 1,137 ratings — published 2023
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For the Win: How Game Thinking Can Revolutionize Your Business For the Win: How Game Thinking Can Revolutionize Your Business (Paperback)
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avg rating 3.76 — 1,034 ratings — published 2012
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Positioning for Advantage: Techniques and Strategies to Grow Brand Value Positioning for Advantage: Techniques and Strategies to Grow Brand Value (Hardcover)
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avg rating 4.26 — 23 ratings — published
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The Compound Effect: Jumpstart Your Income, Your Life, Your Success The Compound Effect: Jumpstart Your Income, Your Life, Your Success (Kindle Edition)
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avg rating 4.22 — 58,284 ratings — published 2010
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The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime (Kindle Edition)
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avg rating 3.86 — 95 ratings — published
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Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress (Paperback)
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avg rating 4.32 — 428 ratings — published
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The Growth Hacking Book: Most Guarded Growth Marketing Secrets The Silicon Valley Giants Don't Want You To Know The Growth Hacking Book: Most Guarded Growth Marketing Secrets The Silicon Valley Giants Don't Want You To Know (Kindle Edition)
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avg rating 4.18 — 125 ratings — published
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Strategic Market Research: A Guide to Conducting Research That Drives Businesses Strategic Market Research: A Guide to Conducting Research That Drives Businesses (ebook)
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avg rating 3.34 — 89 ratings — published 2008
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Design Is Storytelling Design Is Storytelling (Paperback)
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avg rating 3.97 — 1,366 ratings — published 2017
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SOSTAC(r) Guide To Your Perfect Digital Marketing PLan: save time save money with a crystal clear plan SOSTAC(r) Guide To Your Perfect Digital Marketing PLan: save time save money with a crystal clear plan
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avg rating 3.94 — 18 ratings — published
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The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email (Kindle Edition)
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avg rating 4.19 — 31 ratings — published 2020
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Hack the Buyer Brain Hack the Buyer Brain (Paperback)
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avg rating 4.28 — 29 ratings — published
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Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results (Kindle Edition)
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avg rating 3.74 — 834 ratings — published
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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company (Hardcover)
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avg rating 4.41 — 84,173 ratings — published 2019
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Jak na sítě: Ovládněte čtyři principy úspěchu na sociálních sítích Jak na sítě: Ovládněte čtyři principy úspěchu na sociálních sítích (Hardcover)
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avg rating 4.24 — 492 ratings — published 2019
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Naomi Wolf
“Our society does reward beauty on the outside over health on the inside. Women must not be blamed for choosing short-term beauty "fixes" that harm our long-term health, since our life spans are inverted under the beauty myth, and there is no great social or economic incentive for women to live a long time. A thin young woman with precancerous lungs [who smokes to stay thin] is more highly rewarded socially that a hearty old crone. Spokespeople sell women the Iron Maiden [an intrinsically unattainable standard of beauty used to punish women for their failure to achieve and conform to it]and name her "Health": if public discourse were really concerned with women's health, it would turn angrily upon this aspect of the beauty myth.”
Naomi Wolf, The Beauty Myth

Naomi Wolf
“Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin--is being reclassified as ugly, and ugliness as disease. These qualities are about an intensification of female power, which explains why they are being recast as a diminution of power. At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into operable condition--so that women will only feel healthy if we are two thirds of the women we could be. How can an "ideal" be about women if it is defined as how much of a female sexual characteristic does not exist on the woman's body, and how much of a female life does not show on her face?”
Naomi Wolf, The Beauty Myth

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Company Of One: Why Staying Small Is the Next Big Thing for Business Company Of One: Why Staying Small Is the Next Big Thing for Business (Hardcover)
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avg rating 3.92 — 5,069 ratings — published 2019
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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption (Kindle Edition)
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avg rating 4.46 — 387 ratings — published 2019
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Free PR: How to Get Chased By The Press Without Hiring a PR Firm Free PR: How to Get Chased By The Press Without Hiring a PR Firm (Kindle Edition)
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avg rating 4.03 — 117 ratings — published
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The Tom Peters Seminar: Crazy Times Call For Crazy Organizations The Tom Peters Seminar: Crazy Times Call For Crazy Organizations (Paperback)
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avg rating 3.82 — 213 ratings — published 1994
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Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (Paperback)
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avg rating 4.13 — 156 ratings — published
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The Laws of Human Nature The Laws of Human Nature (Kindle Edition)
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avg rating 4.37 — 21,197 ratings — published 2018
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Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine (Hardcover)
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avg rating 4.29 — 2,791 ratings — published
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The Contagious Commandments: Ten Steps to Brand Bravery The Contagious Commandments: Ten Steps to Brand Bravery (Hardcover)
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avg rating 4.07 — 57 ratings — published
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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams (Paperback)
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avg rating 4.13 — 644 ratings — published 2015
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UnBranding: 100 Branding Lessons for the Age of Disruption UnBranding: 100 Branding Lessons for the Age of Disruption (Kindle Edition)
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avg rating 3.59 — 114 ratings — published
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations (Hardcover)
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avg rating 4.28 — 43 ratings — published
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StoryBranding: Creating Standout Brands Through the Power of Story StoryBranding: Creating Standout Brands Through the Power of Story (Hardcover)
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avg rating 3.95 — 204 ratings — published 2011
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Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business (Kindle Edition)
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avg rating 4.44 — 364 ratings — published 2016
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Art, Inc.: The Essential Guide for Building Your Career as an Artist Art, Inc.: The Essential Guide for Building Your Career as an Artist (Paperback)
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avg rating 3.99 — 2,041 ratings — published 2014
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The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come (Hardcover)
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avg rating 3.49 — 239 ratings — published
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Hiệu ứng chim mồi Hiệu ứng chim mồi (Paperback)
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avg rating 4.16 — 268 ratings — published
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Ten Principles Behind Great Customer Experiences, The (Financial Times Series) Ten Principles Behind Great Customer Experiences, The (Financial Times Series)
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avg rating 4.09 — 163 ratings — published 2013
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Branding For Dummies Branding For Dummies (Paperback)
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avg rating 3.76 — 114 ratings — published 2006
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Small Giants: Companies That Choose to Be Great Instead of Big Small Giants: Companies That Choose to Be Great Instead of Big (Paperback)
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avg rating 3.85 — 5,219 ratings — published 2005
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Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It (Kindle Edition)
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avg rating 4.20 — 2,514 ratings — published 2016
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Launch to Market: Easy Marketing For Authors (Write Faster, Write Smarter, #4) Launch to Market: Easy Marketing For Authors (Write Faster, Write Smarter, #4)
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avg rating 4.41 — 593 ratings — published 2016
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التسويق الفعال - كيف تواجه تحديات القرن 21؟ التسويق الفعال - كيف تواجه تحديات القرن 21؟ (Hardcover)
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avg rating 3.81 — 88 ratings — published 2010
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Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future (Hardcover)
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avg rating 4.17 — 398,342 ratings — published 2015
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In Search of the Obvious: The Antidote for Today's Marketing Mess In Search of the Obvious: The Antidote for Today's Marketing Mess (Hardcover)
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avg rating 3.88 — 152 ratings — published 2008
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Lateral Thinking Lateral Thinking (Paperback)
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avg rating 3.77 — 4,383 ratings — published 1970
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Deep Work: Rules for Focused Success in a Distracted World Deep Work: Rules for Focused Success in a Distracted World (Hardcover)
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avg rating 4.18 — 158,792 ratings — published 2016
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Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch (Kindle Edition)
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avg rating 4.46 — 294 ratings — published
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Making Ads Pay: Timeless Tips for Successful Copywriting Making Ads Pay: Timeless Tips for Successful Copywriting (Paperback)
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avg rating 4.36 — 61 ratings — published 1957
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Antifragile: Things That Gain from Disorder Antifragile: Things That Gain from Disorder (Hardcover)
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avg rating 4.10 — 52,189 ratings — published 2012
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The True Believer: Thoughts on the Nature of Mass Movements The True Believer: Thoughts on the Nature of Mass Movements (Paperback)
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avg rating 4.21 — 10,588 ratings — published 1951
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Experiences: The 7th Era of Marketing Experiences: The 7th Era of Marketing (Kindle Edition)
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avg rating 3.96 — 54 ratings — published 2015
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Emotional Design: Why We Love (or Hate) Everyday Things Emotional Design: Why We Love (or Hate) Everyday Things
by (shelved 8 times as marketing)
avg rating 3.95 — 5,171 ratings — published 2003
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Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11 Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11 (Kindle Edition)
by (shelved 8 times as marketing)
avg rating 3.82 — 100 ratings — published 2014
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The Entrepreneur's Guide To Getting Your Shit Together The Entrepreneur's Guide To Getting Your Shit Together (Kindle Edition)
by (shelved 8 times as marketing)
avg rating 4.18 — 235 ratings — published 2013
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The Storytelling Animal: How Stories Make Us Human The Storytelling Animal: How Stories Make Us Human (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.70 — 6,539 ratings — published 2012
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The Hero With a Thousand Faces The Hero With a Thousand Faces (Paperback)
by (shelved 8 times as marketing)
avg rating 4.13 — 41,879 ratings — published 1949
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Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Smartcuts: How Hackers, Innovators, and Icons Accelerate Success (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.88 — 6,516 ratings — published 2014
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All the King’s Men All the King’s Men (Paperback)
by (shelved 8 times as marketing)
avg rating 4.09 — 63,861 ratings — published 1946
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The Harder They Fall The Harder They Fall (Paperback)
by (shelved 8 times as marketing)
avg rating 4.19 — 360 ratings — published 1947
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Writing That Works Writing That Works (Paperback)
by (shelved 8 times as marketing)
avg rating 3.71 — 1,219 ratings — published 1981
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How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships (ebook)
by (shelved 8 times as marketing)
avg rating 3.70 — 36,737 ratings — published 1998
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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand (Paperback)
by (shelved 8 times as marketing)
avg rating 3.83 — 84 ratings — published 2012
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Naomi Wolf
“Is the beauty myth good to men? It hurts them by teaching them how to avoid loving women. It prevents men from actually seeing women. It does not, contrary to its own professed ideology, stimulate and gratify sexual longing. In suggesting a vision in place of a woman, it has a numbing effect, reducing all senses but the visual, and impairing even that.”
Naomi Wolf

Jeff Bezos
“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.”
Jeff Bezos

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Multilingual Digital Marketing: How To Achieve Your Digital Marketing Objectives And Increase Sales Multilingual Digital Marketing: How To Achieve Your Digital Marketing Objectives And Increase Sales (Paperback)
by (shelved 8 times as marketing)
avg rating 4.54 — 37 ratings — published 2013
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Essentialism: The Disciplined Pursuit of Less Essentialism: The Disciplined Pursuit of Less (Hardcover)
by (shelved 8 times as marketing)
avg rating 4.06 — 112,824 ratings — published 2011
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.79 — 47 ratings — published 2009
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Marketing Research Marketing Research (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.52 — 63 ratings — published 2011
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Designing for Behavior Change: Applying Psychology and Behavioral Economics Designing for Behavior Change: Applying Psychology and Behavioral Economics (Paperback)
by (shelved 8 times as marketing)
avg rating 4.11 — 374 ratings — published 2013
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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.52 — 144 ratings — published 2013
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Fundamentals of marketing (McGraw-Hill series in marketing) Fundamentals of marketing (McGraw-Hill series in marketing)
by (shelved 8 times as marketing)
avg rating 3.82 — 160 ratings — published 2000
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Secrets of Power Negotiating: Inside Secrets from a Master Negotiator Secrets of Power Negotiating: Inside Secrets from a Master Negotiator (Paperback)
by (shelved 8 times as marketing)
avg rating 4.05 — 2,876 ratings — published 1988
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The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement (Paperback)
by (shelved 8 times as marketing)
avg rating 3.44 — 55 ratings — published 2011
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Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.92 — 584 ratings — published 2013
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The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.58 — 113 ratings — published 2010
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The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.54 — 181 ratings — published 2012
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Persuasive Advertising: Evidence-based Principles Persuasive Advertising: Evidence-based Principles (Hardcover)
by (shelved 8 times as marketing)
avg rating 4.29 — 35 ratings — published 2010
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The Filter Bubble: What the Internet is Hiding From You The Filter Bubble: What the Internet is Hiding From You (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.79 — 5,408 ratings — published 2011
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Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty (Kindle Edition)
by (shelved 8 times as marketing)
avg rating 4.20 — 5,775 ratings — published 2002
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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing (Paperback)
by (shelved 8 times as marketing)
avg rating 3.65 — 26 ratings — published 2012
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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver (Paperback)
by (shelved 8 times as marketing)
avg rating 4.05 — 336 ratings — published 2012
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Salt Sugar Fat: How the Food Giants Hooked Us Salt Sugar Fat: How the Food Giants Hooked Us (Hardcover)
by (shelved 8 times as marketing)
avg rating 4.00 — 31,439 ratings — published 2013
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Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing (Paperback)
by (shelved 8 times as marketing)
avg rating 3.90 — 48 ratings — published
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Understanding Media: The Extensions of Man Understanding Media: The Extensions of Man (Paperback)
by (shelved 8 times as marketing)
avg rating 4.10 — 3,833 ratings — published 1964
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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (Paperback)
by (shelved 8 times as marketing)
avg rating 4.02 — 11,776 ratings — published 1997
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Make a Killing on Kindle (Without Blogging, Facebook or Twitter) Make a Killing on Kindle (Without Blogging, Facebook or Twitter)
by (shelved 8 times as marketing)
avg rating 3.90 — 316 ratings — published 2012
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Marketing to Women: How to Increase Your Share of the World's Largest Market Marketing to Women: How to Increase Your Share of the World's Largest Market (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.68 — 95 ratings — published 2002
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How Cool Brands Stay Hot: Branding to Generation Y How Cool Brands Stay Hot: Branding to Generation Y (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.60 — 124 ratings — published 2011
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Marketing Research Marketing Research (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.64 — 58 ratings — published
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Marketing to the Social Web: How Digital Customer Communities Build Your Business Marketing to the Social Web: How Digital Customer Communities Build Your Business (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.37 — 145 ratings — published 2007
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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.82 — 272 ratings — published 2008
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Subliminal: How Your Unconscious Mind Rules Your Behavior Subliminal: How Your Unconscious Mind Rules Your Behavior (Hardcover)
by (shelved 8 times as marketing)
avg rating 4.06 — 12,891 ratings — published 2012
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EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches (Hardcover)
by (shelved 8 times as marketing)
avg rating 4.19 — 13,483 ratings — published 2011
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website (IBM Press) Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website (IBM Press)
by (shelved 8 times as marketing)
avg rating 3.96 — 98 ratings — published 2005
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In Search of Excellence In Search of Excellence (Paperback)
by (shelved 8 times as marketing)
avg rating 3.91 — 13,558 ratings — published 1982
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime! The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime! (Paperback)
by (shelved 8 times as marketing)
avg rating 4.32 — 21,200 ratings — published 2010
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Branded Beauty: How Marketing Changed the Way We Look Branded Beauty: How Marketing Changed the Way We Look (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.65 — 226 ratings — published 2011
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1001 Ways to Market Your Books: For Authors and Publishers, 6th Edition 1001 Ways to Market Your Books: For Authors and Publishers, 6th Edition (Paperback)
by (shelved 8 times as marketing)
avg rating 4.31 — 293 ratings — published 1986
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What the Dog Saw and Other Adventures What the Dog Saw and Other Adventures (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.85 — 101,454 ratings — published 2009
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The New Community Rules: Marketing on the Social Web The New Community Rules: Marketing on the Social Web (Paperback)
by (shelved 8 times as marketing)
avg rating 3.82 — 215 ratings — published 2009
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The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.61 — 97 ratings — published 2009
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The Facebook Era: Tap Online Social Networks to Build Better Products, Reach More People, and Sell More Stuff The Facebook Era: Tap Online Social Networks to Build Better Products, Reach More People, and Sell More Stuff (Paperback)
by (shelved 8 times as marketing)
avg rating 3.43 — 312 ratings — published 2009
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Punk Marketing: Get Off Your Ass and Join the Revolution Punk Marketing: Get Off Your Ass and Join the Revolution (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.44 — 204 ratings — published 2007
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Don't Just Roll the Dice - a usefully short guide to software pricing Don't Just Roll the Dice - a usefully short guide to software pricing (Paperback)
by (shelved 8 times as marketing)
avg rating 3.65 — 280 ratings — published 2009
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Standing Room Only: Strategies for Marketing the Performing Arts Standing Room Only: Strategies for Marketing the Performing Arts (Hardcover)
by (shelved 8 times as marketing)
avg rating 4.05 — 61 ratings — published 1997
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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions (Paperback)
by (shelved 8 times as marketing)
avg rating 4.07 — 301 ratings — published 2004
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Conversations with Marketing Masters Conversations with Marketing Masters (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.57 — 30 ratings — published 2007
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Microtrends: The Small Forces Behind Tomorrow's Big Changes Microtrends: The Small Forces Behind Tomorrow's Big Changes (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.50 — 2,504 ratings — published 2007
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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.84 — 2,320 ratings — published 2008
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Marketing in Venus Marketing in Venus (Paperback)
by (shelved 8 times as marketing)
avg rating 3.77 — 248 ratings — published 2003
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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison (Paperback)
by (shelved 8 times as marketing)
avg rating 3.82 — 257 ratings — published
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David Ogilvy
“The best ideas come as jokes. Make your thinking as funny as possible.”
David M. Ogilvy

Naomi Wolf
“Cosmetic surgery processes the bodies of woman-made women, who make up the vast majority of its patient pool, into man-made women.”
Naomi Wolf, The Beauty Myth

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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit (Paperback)
by (shelved 8 times as marketing)
avg rating 4.01 — 407 ratings — published 1995
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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.69 — 48 ratings — published 2004
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Coercion: Why We Listen to What "They" Say Coercion: Why We Listen to What "They" Say (Paperback)
by (shelved 8 times as marketing)
avg rating 3.96 — 575 ratings — published 1999
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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate With Power and Impact Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate With Power and Impact (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.64 — 566 ratings — published 2007
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Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.95 — 1,722 ratings — published 2006
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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Beyond Buzz: The Next Generation of Word-of-Mouth Marketing (Hardcover)
by (shelved 8 times as marketing)
avg rating 3.60 — 48 ratings — published 2007
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Search Engine Optimization: An Hour a Day Search Engine Optimization: An Hour a Day (Paperback)
by (shelved 8 times as marketing)
avg rating 3.81 — 420 ratings — published 2006
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For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be (Hardcover)
by (shelved 7 times as marketing)
avg rating 4.03 — 318 ratings — published 2023
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Creating Superfans:  How To Turn Your Customers Into Lifelong Advocates Creating Superfans: How To Turn Your Customers Into Lifelong Advocates (Hardcover)
by (shelved 7 times as marketing)
avg rating 4.44 — 132 ratings — published
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Humanizing B2B Humanizing B2B (Paperback)
by (shelved 7 times as marketing)
avg rating 4.31 — 42 ratings — published
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A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence (Paperback)
by (shelved 7 times as marketing)
avg rating 4.54 — 355 ratings — published
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How Not to Suck At Marketing How Not to Suck At Marketing (Paperback)
by (shelved 7 times as marketing)
avg rating 4.35 — 17 ratings — published
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The Product Book: How to Become a Great Product Manager The Product Book: How to Become a Great Product Manager (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 4.10 — 1,339 ratings — published
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The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth (Paperback)
by (shelved 7 times as marketing)
avg rating 4.02 — 52 ratings — published
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Digital Marketing All-in-One For Dummies Digital Marketing All-in-One For Dummies (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 3.87 — 30 ratings — published
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FAQs on Marketing: Answered by the Guru of Marketing FAQs on Marketing: Answered by the Guru of Marketing (Hardcover)
by (shelved 7 times as marketing)
avg rating 3.87 — 55 ratings — published 2005
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Escaping the Build Trap: How Effective Product Management Creates Real Value Escaping the Build Trap: How Effective Product Management Creates Real Value (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 4.30 — 4,073 ratings — published 2018
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The Psychology of Money The Psychology of Money (Paperback)
by (shelved 7 times as marketing)
avg rating 4.32 — 192,963 ratings — published 2020
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Ultimate Guide to Google Ads Ultimate Guide to Google Ads (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 4.32 — 74 ratings — published
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Magia słów. Jak pisać teksty, które porwą tłumy Magia słów. Jak pisać teksty, które porwą tłumy (ebook)
by (shelved 7 times as marketing)
avg rating 4.10 — 238 ratings — published 2014
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Digital Marketing 2020: Grow Your Business With Digital Marketing Digital Marketing 2020: Grow Your Business With Digital Marketing (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 4.46 — 510 ratings — published
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Strategic Marketing for Nonprofit Organizations Strategic Marketing for Nonprofit Organizations (Hardcover)
by (shelved 7 times as marketing)
avg rating 3.49 — 87 ratings — published 2003
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The Next Cmo: A Guide to Operational Marketing Excellence The Next Cmo: A Guide to Operational Marketing Excellence (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 3.99 — 73 ratings — published
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The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 4.10 — 192 ratings — published
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Do Purpose: Why brands with a purpose do better and matter more. (Do Books, 7) Do Purpose: Why brands with a purpose do better and matter more. (Do Books, 7)
by (shelved 7 times as marketing)
avg rating 4.10 — 542 ratings — published 2014
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The Accidental Library Marketer The Accidental Library Marketer (Paperback)
by (shelved 7 times as marketing)
avg rating 3.79 — 66 ratings — published 2009
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ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 3.45 — 186 ratings — published
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Brand Warfare: 10 Rules for Building the Killer Brand Brand Warfare: 10 Rules for Building the Killer Brand (Paperback)
by (shelved 7 times as marketing)
avg rating 3.42 — 163 ratings — published 2001
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The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 3.86 — 222 ratings — published
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Digital Marketing in an AI World: Futureproofing Your PPC Agency Digital Marketing in an AI World: Futureproofing Your PPC Agency (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 4.03 — 118 ratings — published 2019
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The Culture Code: The Secrets of Highly Successful Groups The Culture Code: The Secrets of Highly Successful Groups (Hardcover)
by (shelved 7 times as marketing)
avg rating 4.26 — 30,098 ratings — published 2017
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Introduction to Neuromarketing & Consumer Neuroscience Introduction to Neuromarketing & Consumer Neuroscience (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 4.02 — 41 ratings — published 2014
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Disciplined Entrepreneurship: 24 Steps to a Successful Startup Disciplined Entrepreneurship: 24 Steps to a Successful Startup (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 4.28 — 2,115 ratings — published 2013
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The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone (Paperback)
by (shelved 7 times as marketing)
avg rating 3.91 — 1,207 ratings — published 2018
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The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents (Paperback)
by (shelved 7 times as marketing)
avg rating 4.10 — 80 ratings — published 2012
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BookBub Ads Expert: A Marketing Guide to Author Discovery (Let's Get Publishing Book 3) BookBub Ads Expert: A Marketing Guide to Author Discovery (Let's Get Publishing Book 3)
by (shelved 7 times as marketing)
avg rating 4.71 — 275 ratings — published 2019
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Jak pisać, żeby chcieli czytać (i kupować). Copywriting & Webwriting Jak pisać, żeby chcieli czytać (i kupować). Copywriting & Webwriting
by (shelved 7 times as marketing)
avg rating 4.19 — 224 ratings — published 2017
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But I'm Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud But I'm Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 4.00 — 392 ratings — published
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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker Drucker on Marketing: Lessons from the World's Most Influential Business Thinker (ebook)
by (shelved 7 times as marketing)
avg rating 3.89 — 61 ratings — published 2012
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Scramble Scramble (ebook)
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avg rating 4.26 — 251 ratings — published
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Hunch: Turn Your Everyday Insights Into The Next Big Thing Hunch: Turn Your Everyday Insights Into The Next Big Thing (Hardcover)
by (shelved 7 times as marketing)
avg rating 3.53 — 461 ratings — published
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The Brand Bubble: The Looming Crisis In Brand Value and How to Avoid It The Brand Bubble: The Looming Crisis In Brand Value and How to Avoid It (Hardcover)
by (shelved 7 times as marketing)
avg rating 3.61 — 70 ratings — published 2008
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The Creative Curve: How to Develop the Right Idea at the Right Time The Creative Curve: How to Develop the Right Idea at the Right Time (Hardcover)
by (shelved 7 times as marketing)
avg rating 4.00 — 1,516 ratings — published 2018
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How Emotions Are Made: The Secret Life of the Brain How Emotions Are Made: The Secret Life of the Brain (Hardcover)
by (shelved 7 times as marketing)
avg rating 4.11 — 10,547 ratings — published 2017
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Пиши, сокращай Пиши, сокращай (Paperback)
by (shelved 7 times as marketing)
avg rating 4.37 — 2,629 ratings — published 2016
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“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
Steuart Henderson Britt, Marketing Management and Administrative Action

David Ogilvy
“The best ideas come as jokes. Make your thinking as funny as possible.”
David M. Ogilvy

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Showing 1,051-1,100 of 14,281
Actionable Gamification: Beyond Points, Badges, and Leaderboards Actionable Gamification: Beyond Points, Badges, and Leaderboards (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 4.14 — 1,282 ratings — published 2015
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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future (Hardcover)
by (shelved 7 times as marketing)
avg rating 3.90 — 11,627 ratings — published 2016
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Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive (Hardcover)
by (shelved 7 times as marketing)
avg rating 3.94 — 865 ratings — published 2017
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SEO Fitness Workbook: Search Engine Optimization Success in Seven Steps (2021 SEO) SEO Fitness Workbook: Search Engine Optimization Success in Seven Steps (2021 SEO)
by (shelved 7 times as marketing)
avg rating 4.13 — 177 ratings — published 2010
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Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 3.58 — 90 ratings — published
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Mastering Amazon Ads: An Author's Guide Mastering Amazon Ads: An Author's Guide (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 4.38 — 424 ratings — published
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BadMen: How Advertising Went From A Minor Annoyance To A Major Menace BadMen: How Advertising Went From A Minor Annoyance To A Major Menace (Kindle Edition)
by (shelved 7 times as marketing)
avg rating 4.02 — 197 ratings — published
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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests (Hardcover)
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avg rating 3.56 — 207 ratings — published 2010
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Ultimate Guide to Local Business Marketing (Ultimate Series) Ultimate Guide to Local Business Marketing (Ultimate Series)
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avg rating 4.13 — 71 ratings — published 2015
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Marketing de Conteúdo: A Moeda do Século XXI (Portuguese Edition) Marketing de Conteúdo: A Moeda do Século XXI (Portuguese Edition)
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avg rating 4.12 — 91 ratings — published
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Tap: Unlocking the Mobile Economy (Mit Press) Tap: Unlocking the Mobile Economy (Mit Press)
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avg rating 3.62 — 65 ratings — published
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Side Hustle: From Idea to Income in 27 Days Side Hustle: From Idea to Income in 27 Days (Hardcover)
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avg rating 3.69 — 4,773 ratings — published 2017
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Archetypes in Branding: A Toolkit for Creatives and Strategists Archetypes in Branding: A Toolkit for Creatives and Strategists (Spiral-bound)
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avg rating 4.14 — 139 ratings — published 2012
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Integrated Advertising, Promotion, and Marketing Communications Integrated Advertising, Promotion, and Marketing Communications (Paperback)
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avg rating 4.02 — 160 ratings — published 2001
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Six Thinking Hats Six Thinking Hats (Paperback)
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avg rating 3.72 — 12,812 ratings — published 1985
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Facebook Marketing For Dummies Facebook Marketing For Dummies (Paperback)
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avg rating 3.33 — 130 ratings — published 2009
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The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business (Hardcover)
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avg rating 3.61 — 79 ratings — published 2014
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Write to Market: Deliver a Book that Sells (Write Faster, Write Smart, #3) Write to Market: Deliver a Book that Sells (Write Faster, Write Smart, #3)
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avg rating 4.41 — 1,411 ratings — published 2016
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Selling 101: What Every Successful Sales Professional Needs to Know Selling 101: What Every Successful Sales Professional Needs to Know (Hardcover)
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avg rating 4.10 — 1,346 ratings — published 2003
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Social Media Marketing Workbook: How to Use Social Media for Business (2024 Marketing - Social Media, SEO, & Online Ads Books) Social Media Marketing Workbook: How to Use Social Media for Business (2024 Marketing - Social Media, SEO, & Online Ads Books)
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avg rating 3.93 — 83 ratings — published 2015
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Piranha Marketing (The Seven Success Multiplying Factors to Dominate Any Market You Enter) Piranha Marketing (The Seven Success Multiplying Factors to Dominate Any Market You Enter)
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avg rating 4.07 — 30 ratings — published 2014
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Big Magic: Creative Living Beyond Fear Big Magic: Creative Living Beyond Fear (Hardcover)
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avg rating 3.96 — 214,636 ratings — published 2015
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The Engineering of Consent The Engineering of Consent (Paperback)
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avg rating 3.89 — 65 ratings — published 1955
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Quiet: The Power of Introverts in a World That Can't Stop Talking Quiet: The Power of Introverts in a World That Can't Stop Talking (Hardcover)
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avg rating 4.08 — 440,353 ratings — published 2012
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You're My Favorite Client You're My Favorite Client (Paperback)
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avg rating 4.27 — 444 ratings — published 2014
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New Rules for the New Economy: 10 Radical Strategies for a Connected World New Rules for the New Economy: 10 Radical Strategies for a Connected World (Paperback)
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avg rating 3.96 — 443 ratings — published 1998
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Do the Work Do the Work (Audio CD)
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avg rating 3.97 — 20,228 ratings — published 2011
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The World Is Flat: A Brief History of the Twenty-first Century The World Is Flat: A Brief History of the Twenty-first Century (Hardcover)
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avg rating 3.69 — 101,912 ratings — published 2005
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Grit: The Power of Passion and Perseverance Grit: The Power of Passion and Perseverance (Hardcover)
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avg rating 4.08 — 125,548 ratings — published 2016
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The Architecture of Persuasion: How to Write Well-Constructed Sales Letters The Architecture of Persuasion: How to Write Well-Constructed Sales Letters (Hardcover)
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avg rating 4.31 — 143 ratings — published 2009
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What's Mine Is Yours: The Rise of Collaborative Consumption What's Mine Is Yours: The Rise of Collaborative Consumption (Audio CD)
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avg rating 3.97 — 1,313 ratings — published 2010
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Adcult USA Adcult USA (Paperback)
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avg rating 3.51 — 95 ratings — published 1996
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Be Our Guest: Perfecting the Art of Customer Service Be Our Guest: Perfecting the Art of Customer Service (Paperback)
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avg rating 3.94 — 3,349 ratings — published 2001
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Viralnomics: How to Get People to Want to Talk About You Viralnomics: How to Get People to Want to Talk About You (Kindle Edition)
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avg rating 4.14 — 216 ratings — published
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The Essential Drucker The Essential Drucker (Paperback)
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avg rating 4.09 — 10,210 ratings — published 2000
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Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter) Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
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avg rating 4.15 — 210 ratings — published 2015
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth (Paperback)
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avg rating 3.84 — 113 ratings — published 2008
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How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits (Hardcover)
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avg rating 3.97 — 820 ratings — published 2014
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The Sell: The Secrets of Selling Anything to Anyone The Sell: The Secrets of Selling Anything to Anyone (Hardcover)
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avg rating 3.78 — 2,464 ratings — published 2015
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Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales (Paperback)
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avg rating 3.50 — 163 ratings — published 2015
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How Ideas Spread How Ideas Spread (Audio CD)
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avg rating 3.69 — 359 ratings — published 2014
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Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare (Paperback)
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avg rating 4.14 — 65 ratings — published 2015
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People Buy You: The Real Secret to What Matters Most in Business People Buy You: The Real Secret to What Matters Most in Business (Kindle Edition)
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avg rating 3.94 — 572 ratings — published
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Discoverability Discoverability (Kindle Edition)
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avg rating 4.31 — 115 ratings — published 2014
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Hegarty on Creativity: There Are No Rules Hegarty on Creativity: There Are No Rules (Hardcover)
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avg rating 3.89 — 1,039 ratings — published 2012
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Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter) Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter)
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avg rating 4.12 — 541 ratings — published 2014
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Universal Principles of Design Universal Principles of Design (Hardcover)
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avg rating 4.16 — 5,774 ratings — published 2003
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Naomi Wolf
“A consequence of female self-love is that the woman grows convinced of social worth. Her love for her body will be unqualified, which is the basis of female identification. If a woman loves her own body, she doesn't grudge what other women do with theirs; if she loves femaleness, she champions its rights. It's true what they say about women: Women are insatiable. We are greedy. Our appetites do need to be controlled if things are to stay in place. If the world were ours too, if we believed we could get away with it, we would ask for more love, more sex, more money, more commitment to children, more food, more care. These sexual, emotional, and physical demands would begin to extend to social demands: payment for care of the elderly, parental leave, childcare, etc. The force of female desire would be so great that society would truly have to reckon with what women want, in bed and in the world.”
Naomi Wolf, The Beauty Myth

Jeff Bezos
“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.”
Jeff Bezos

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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement (Paperback)
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avg rating 3.60 — 68 ratings — published 2014
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Digital Marketing: Strategies for Online Success Digital Marketing: Strategies for Online Success (Paperback)
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avg rating 3.77 — 95 ratings — published 2009
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#Girlboss #Girlboss (Hardcover)
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avg rating 3.64 — 75,380 ratings — published 2014
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Strategic Marketing Strategic Marketing (Hardcover)
by (shelved 7 times as marketing)
avg rating 4.00 — 171 ratings — published 1982
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Creative Mischief Creative Mischief (Paperback)
by (shelved 7 times as marketing)
avg rating 4.39 — 367 ratings — published 2009
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Power Branding: Leveraging the Success of the World’s Best Brands Power Branding: Leveraging the Success of the World’s Best Brands (Hardcover)
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avg rating 4.12 — 49 ratings — published 2014
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Value-Based Fees: How to Charge - and Get - What You're Worth (The Ultimate Consultant Series) Value-Based Fees: How to Charge - and Get - What You're Worth (The Ultimate Consultant Series)
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avg rating 4.04 — 1,341 ratings — published 2002
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Creative Confidence: Unleashing the Creative Potential Within Us All Creative Confidence: Unleashing the Creative Potential Within Us All (Hardcover)
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avg rating 3.98 — 13,495 ratings — published 2013
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Perfect Pitch: The Art of Selling Ideas and Winning New Business Perfect Pitch: The Art of Selling Ideas and Winning New Business (Hardcover)
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avg rating 4.05 — 571 ratings — published 2006
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Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)
by (shelved 7 times as marketing)
avg rating 4.44 — 80 ratings — published 1987
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Advertising: Concept and Copy Advertising: Concept and Copy (Paperback)
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avg rating 4.12 — 153 ratings — published 1993
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm (Hardcover)
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avg rating 3.95 — 8,274 ratings — published 2001
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Author 101 Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself Author 101 Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself (Paperback)
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avg rating 3.87 — 54 ratings — published 2006
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QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground (Hardcover)
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avg rating 3.62 — 336 ratings — published 2013
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The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Paperback)
by (shelved 7 times as marketing)
avg rating 3.81 — 32 ratings — published 2000
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Neuro Web Design: What Makes Them Click? Neuro Web Design: What Makes Them Click? (Paperback)
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avg rating 3.85 — 987 ratings — published 2008
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The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career (Kindle Edition)
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avg rating 3.82 — 10,012 ratings — published 2012
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The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing (Kindle Edition)
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avg rating 3.89 — 85 ratings — published 2013
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WTF?: What's the Future of Business?: Changing the Way Businesses Create Experiences WTF?: What's the Future of Business?: Changing the Way Businesses Create Experiences (Hardcover)
by (shelved 7 times as marketing)
avg rating 3.77 — 178 ratings — published 2012
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Where Stellar Messages Come From (Copy Hackers, #1) Where Stellar Messages Come From (Copy Hackers, #1)
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avg rating 4.40 — 42 ratings — published 2012
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Blog, Inc.: Blogging for Passion, Profit, and to Create Community Blog, Inc.: Blogging for Passion, Profit, and to Create Community (Paperback)
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avg rating 3.64 — 1,561 ratings — published 2012
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Interviewing Users: How to Uncover Compelling Insights Interviewing Users: How to Uncover Compelling Insights (Kindle Edition)
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avg rating 4.14 — 1,361 ratings — published 2013
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Monster Loyalty: How Lady Gaga Turns Followers into Fanatics Monster Loyalty: How Lady Gaga Turns Followers into Fanatics (Hardcover)
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avg rating 3.76 — 184 ratings — published 2013
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Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave (Hardcover)
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avg rating 3.55 — 4,221 ratings — published 2013
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The Signal and the Noise: Why So Many Predictions Fail—But Some Don't The Signal and the Noise: Why So Many Predictions Fail—But Some Don't (Hardcover)
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avg rating 3.97 — 50,285 ratings — published 2012
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Engagement Marketing: How Small Business Wins in a Socially Connected World Engagement Marketing: How Small Business Wins in a Socially Connected World (Hardcover)
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avg rating 3.69 — 58 ratings — published 2012
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Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto) Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
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avg rating 4.08 — 65,230 ratings — published 2001
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Changing the Channel: 12 Easy Ways to Make Millions for Your Business Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Hardcover)
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avg rating 3.82 — 56 ratings — published 2008
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The Click Moment: Seizing Opportunity in an Unpredictable World The Click Moment: Seizing Opportunity in an Unpredictable World (Hardcover)
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avg rating 3.95 — 886 ratings — published 2012
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Marketing Strategy & Competitive Positioning Marketing Strategy & Competitive Positioning (Paperback)
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avg rating 4.07 — 69 ratings — published 1998
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Social Media Is Bullshit Social Media Is Bullshit (Hardcover)
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avg rating 3.42 — 345 ratings — published 2012
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Engagement from Scratch Engagement from Scratch (Paperback)
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avg rating 3.47 — 133 ratings — published 2011
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From Those Wonderful Folks Who Gave You Pearl Harbor From Those Wonderful Folks Who Gave You Pearl Harbor (Hardcover)
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avg rating 3.41 — 842 ratings — published 1970
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The Art of Community: Building the New Age of Participation The Art of Community: Building the New Age of Participation (Paperback)
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avg rating 3.83 — 278 ratings — published 2009
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What the Plus! Google+ for the Rest of Us What the Plus! Google+ for the Rest of Us (Kindle Edition)
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avg rating 3.71 — 916 ratings — published 2012
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Go-Givers Sell More Go-Givers Sell More (Hardcover)
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avg rating 4.29 — 3,018 ratings — published 2010
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Presentation Zen Design Presentation Zen Design (Paperback)
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avg rating 4.19 — 1,818 ratings — published 2009
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Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project (Kindle Edition)
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avg rating 3.81 — 144 ratings — published 2012
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The Design of Business: Why Design Thinking is the Next Competitive Advantage The Design of Business: Why Design Thinking is the Next Competitive Advantage (Hardcover)
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avg rating 3.93 — 1,979 ratings — published 2009
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Habit: The 95% of Behavior Marketers Ignore Habit: The 95% of Behavior Marketers Ignore (Hardcover)
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avg rating 3.95 — 92 ratings — published 2008
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them (Hardcover)
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avg rating 3.62 — 443 ratings — published 2003
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Fashion Brands: Branding Style from Armani to Zara Fashion Brands: Branding Style from Armani to Zara (Hardcover)
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avg rating 3.89 — 263 ratings — published 2005
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In the Plex: How Google Thinks, Works, and Shapes Our Lives In the Plex: How Google Thinks, Works, and Shapes Our Lives (Hardcover)
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avg rating 3.83 — 29,863 ratings — published 2011
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Emotional Intelligence 2.0 Emotional Intelligence 2.0 (Hardcover)
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avg rating 3.85 — 81,500 ratings — published 2003
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Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (Paperback)
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avg rating 3.93 — 29 ratings — published 2011
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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads (Paperback)
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avg rating 3.74 — 87 ratings — published 2007
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The Best of Guerrilla Marketing: Guerrilla Marketing Remix The Best of Guerrilla Marketing: Guerrilla Marketing Remix (Paperback)
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avg rating 3.73 — 166 ratings — published 2005
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Noam Chomsky
“It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.”
Noam Chomsky

Naomi Wolf
“A consequence of female self-love is that the woman grows convinced of social worth. Her love for her body will be unqualified, which is the basis of female identification. If a woman loves her own body, she doesn't grudge what other women do with theirs; if she loves femaleness, she champions its rights. It's true what they say about women: Women are insatiable. We are greedy. Our appetites do need to be controlled if things are to stay in place. If the world were ours too, if we believed we could get away with it, we would ask for more love, more sex, more money, more commitment to children, more food, more care. These sexual, emotional, and physical demands would begin to extend to social demands: payment for care of the elderly, parental leave, childcare, etc. The force of female desire would be so great that society would truly have to reckon with what women want, in bed and in the world.”
Naomi Wolf, The Beauty Myth

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The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social (Hardcover)
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avg rating 3.94 — 166 ratings — published 2011
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Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing (Paperback)
by (shelved 7 times as marketing)
avg rating 3.55 — 58 ratings — published 1995
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100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas) 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)
by (shelved 7 times as marketing)
avg rating 3.64 — 126 ratings — published 2011
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Obvious Adams: The Story of a Successful Business Man Obvious Adams: The Story of a Successful Business Man (Paperback)
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avg rating 4.02 — 519 ratings — published 1953
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Moneyball Moneyball (Paperback)
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avg rating 4.26 — 133,112 ratings — published 2003
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Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know And How to Use Them for Bigger Profits Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know And How to Use Them for Bigger Profits (Hardcover)
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avg rating 4.06 — 54 ratings — published 2007
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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising (Hardcover)
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avg rating 3.73 — 318 ratings — published 2009
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation (Hardcover)
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avg rating 3.72 — 68 ratings — published 2004
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Trade-Off: Why Some Things Catch On, and Others Don't Trade-Off: Why Some Things Catch On, and Others Don't (Hardcover)
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avg rating 3.80 — 296 ratings — published 2009
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eMarketing Strategies for the Complex Sale eMarketing Strategies for the Complex Sale (Hardcover)
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avg rating 3.92 — 39 ratings — published 2009
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Guerrilla Marketing for the Home-Based Business Guerrilla Marketing for the Home-Based Business (Paperback)
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avg rating 3.51 — 146 ratings — published 1991
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The New Influencers: A Marketer's Guide to the New Social Media The New Influencers: A Marketer's Guide to the New Social Media (Hardcover)
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avg rating 3.77 — 123 ratings — published 2007
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Wikinomics: How Mass Collaboration Changes Everything Wikinomics: How Mass Collaboration Changes Everything (Hardcover)
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avg rating 3.73 — 11,009 ratings — published 2006
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Nobrow : The Culture of Marketing, the Marketing of Culture Nobrow : The Culture of Marketing, the Marketing of Culture (Paperback)
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avg rating 3.31 — 560 ratings — published 2000
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Convergence Culture: Where Old and New Media Collide Convergence Culture: Where Old and New Media Collide (Hardcover)
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avg rating 3.86 — 3,774 ratings — published 2006
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Re-Imagine!: Business Excellence in a Disruptive Age Re-Imagine!: Business Excellence in a Disruptive Age (Paperback)
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avg rating 4.12 — 1,336 ratings — published 1989
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Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers (Hardcover)
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avg rating 3.72 — 563 ratings — published 2005
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Branded: The Buying and Selling of Teenagers Branded: The Buying and Selling of Teenagers (Paperback)
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avg rating 3.22 — 564 ratings — published 2003
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image Marketing Aesthetics: The Strategic Management of Brands, Identity and Image (Hardcover)
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avg rating 3.76 — 42 ratings — published 1997
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Žltá kniha budovania značky Žltá kniha budovania značky (Paperback)
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avg rating 4.65 — 57 ratings — published
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Brands and Branding (The Economist Series) Brands and Branding (The Economist Series)
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avg rating 3.61 — 104 ratings — published 2003
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Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue (Kindle Edition)
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avg rating 4.18 — 103 ratings — published
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How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.36 — 600 ratings — published
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Fare marketing rimanendo brave persone Fare marketing rimanendo brave persone (Paperback)
by (shelved 6 times as marketing)
avg rating 3.55 — 110 ratings — published 2014
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LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.12 — 154 ratings — published
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Newsletter Ninja 2: If You Give a Reader a Cookie: Supercharge Your Author Mailing List With the Perfect Reader Magnet Newsletter Ninja 2: If You Give a Reader a Cookie: Supercharge Your Author Mailing List With the Perfect Reader Magnet (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.52 — 281 ratings — published
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The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.17 — 42 ratings — published 2021
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Making Numbers Count: The Art and Science of Communicating Numbers Making Numbers Count: The Art and Science of Communicating Numbers (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 3.89 — 2,332 ratings — published 2022
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From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.21 — 28 ratings — published
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Why Does The Pedlar Sing?: What Creativity Really Means in Advertising Why Does The Pedlar Sing?: What Creativity Really Means in Advertising (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.37 — 62 ratings — published
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MOVE: The 4-question Go-to-Market Framework MOVE: The 4-question Go-to-Market Framework (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.11 — 113 ratings — published
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Building Brand Communities: How Organizations Succeed by Creating Belonging Building Brand Communities: How Organizations Succeed by Creating Belonging (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.28 — 111 ratings — published
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Working Backwards: Insights, Stories, and Secrets from Inside Amazon Working Backwards: Insights, Stories, and Secrets from Inside Amazon (Hardcover)
by (shelved 6 times as marketing)
avg rating 4.22 — 5,971 ratings — published 2021
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The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales (Paperback)
by (shelved 6 times as marketing)
avg rating 4.01 — 84 ratings — published
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ماركتينج من الآخر ماركتينج من الآخر (Paperback)
by (shelved 6 times as marketing)
avg rating 4.35 — 17 ratings — published
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Join or Die: Digital Advertising in the Age of Automation Join or Die: Digital Advertising in the Age of Automation (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.52 — 90 ratings — published
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What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research) What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)
by (shelved 6 times as marketing)
avg rating 4.12 — 137 ratings — published
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Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group) Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)
by (shelved 6 times as marketing)
avg rating 4.29 — 3,066 ratings — published
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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business (Hardcover)
by (shelved 6 times as marketing)
avg rating 4.33 — 199 ratings — published
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Ninja Selling: Subtle Skills. Big Results. Ninja Selling: Subtle Skills. Big Results. (Hardcover)
by (shelved 6 times as marketing)
avg rating 4.51 — 1,377 ratings — published
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Social Marketing: Strategies for Changing Public Behavior Social Marketing: Strategies for Changing Public Behavior (Hardcover)
by (shelved 6 times as marketing)
avg rating 4.00 — 18 ratings — published
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Brand Activism: From Purpose to Action Brand Activism: From Purpose to Action (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 3.62 — 47 ratings — published
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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power (Hardcover)
by (shelved 6 times as marketing)
avg rating 4.06 — 11,437 ratings — published 2018
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The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds (Hardcover)
by (shelved 6 times as marketing)
avg rating 3.96 — 24 ratings — published
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Naomi Wolf
“What are other women really thinking, feeling, experiencing, when they slip away from the gaze and culture of men?”
Naomi Wolf, The Beauty Myth

David Ogilvy
“The best ideas come as jokes. Make your thinking as funny as possible.”
David M. Ogilvy

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Marketing Books | Goodreads

Marketing Books

Showing 1,201-1,250 of 14,281
Run with Foxes: Make Better Marketing Decisions Run with Foxes: Make Better Marketing Decisions (Paperback)
by (shelved 6 times as marketing)
avg rating 3.92 — 59 ratings — published
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Identity Designed: The Definitive Guide to Visual Branding Identity Designed: The Definitive Guide to Visual Branding (Hardcover)
by (shelved 6 times as marketing)
avg rating 4.16 — 174 ratings — published
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People Powered: How Communities Can Supercharge Your Business, Brand, and Teams People Powered: How Communities Can Supercharge Your Business, Brand, and Teams (Hardcover)
by (shelved 6 times as marketing)
avg rating 4.20 — 189 ratings — published
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Advertising For Skeptics Advertising For Skeptics (Paperback)
by (shelved 6 times as marketing)
avg rating 4.18 — 106 ratings — published
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How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity (Paperback)
by (shelved 6 times as marketing)
avg rating 4.36 — 382 ratings — published 2015
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Effectiveness in Context: A Manual for Brand Building Effectiveness in Context: A Manual for Brand Building (Paperback)
by (shelved 6 times as marketing)
avg rating 4.57 — 21 ratings — published
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Media in Focus: Marketing Effectiveness in the Digital Era Media in Focus: Marketing Effectiveness in the Digital Era (JP Oversized)
by (shelved 6 times as marketing)
avg rating 4.39 — 23 ratings — published
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A Master Class in Brand Planning: The Timeless Works of Stephen King A Master Class in Brand Planning: The Timeless Works of Stephen King (Hardcover)
by (shelved 6 times as marketing)
avg rating 3.97 — 143 ratings — published 2007
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Delusions Of Brandeur Delusions Of Brandeur (Paperback)
by (shelved 6 times as marketing)
avg rating 4.26 — 62 ratings — published
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49 Quick Ways to Market Your Business for Free: An Instant Guide to Marketing Success 49 Quick Ways to Market Your Business for Free: An Instant Guide to Marketing Success (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 3.40 — 435 ratings — published 2011
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The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling (Hardcover)
by (shelved 6 times as marketing)
avg rating 4.23 — 937 ratings — published 2007
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Rethinking Prestige Branding: Secrets of the Ueber-Brands Rethinking Prestige Branding: Secrets of the Ueber-Brands (Paperback)
by (shelved 6 times as marketing)
avg rating 4.08 — 79 ratings — published 2013
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Personal Branding For Dummies Personal Branding For Dummies (Paperback)
by (shelved 6 times as marketing)
avg rating 3.80 — 123 ratings — published 2012
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The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.36 — 58 ratings — published
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The Growth Handbook The Growth Handbook (ebook)
by (shelved 6 times as marketing)
avg rating 4.04 — 84 ratings — published
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7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.06 — 150 ratings — published
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Redes Sociais 360 - Como comunicar online Redes Sociais 360 - Como comunicar online (Paperback)
by (shelved 6 times as marketing)
avg rating 3.85 — 27 ratings — published
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The One Minute Manager The One Minute Manager (Hardcover)
by (shelved 6 times as marketing)
avg rating 3.96 — 125,930 ratings — published 1981
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MKTG MKTG (Paperback)
by (shelved 6 times as marketing)
avg rating 3.37 — 332 ratings — published 1992
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Neuromarketing for Dummies Neuromarketing for Dummies (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.13 — 52 ratings — published 2013
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A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong (Paperback)
by (shelved 6 times as marketing)
avg rating 3.99 — 273 ratings — published 1996
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You Are a Brand!: How Smart People Brand Themselves for Business Success You Are a Brand!: How Smart People Brand Themselves for Business Success (Paperback)
by (shelved 6 times as marketing)
avg rating 3.65 — 227 ratings — published 2005
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Why People Buy: Motivation Research and Its Successful Application Why People Buy: Motivation Research and Its Successful Application (Textbook Binding)
by (shelved 6 times as marketing)
avg rating 4.06 — 16 ratings — published 1959
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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth (Hardcover)
by (shelved 6 times as marketing)
avg rating 3.69 — 99 ratings — published
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New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan (Paperback)
by (shelved 6 times as marketing)
avg rating 3.97 — 5,798 ratings — published 2003
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Emotionomics: Leveraging Emotions for Business Success Emotionomics: Leveraging Emotions for Business Success (Hardcover)
by (shelved 6 times as marketing)
avg rating 3.42 — 116 ratings — published 2007
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Crisis Ready: Building an Invincible Brand in an Uncertain World Crisis Ready: Building an Invincible Brand in an Uncertain World (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.14 — 14 ratings — published
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Principles: Life and Work Principles: Life and Work (Audio CD)
by (shelved 6 times as marketing)
avg rating 4.11 — 58,847 ratings — published 2017
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Future Marketing: Winning in the Prosumer Age Future Marketing: Winning in the Prosumer Age (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.07 — 15 ratings — published
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Marketing Digital 360 Marketing Digital 360 (Paperback)
by (shelved 6 times as marketing)
avg rating 3.65 — 68 ratings — published 2014
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The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth (Hardcover)
by (shelved 6 times as marketing)
avg rating 4.35 — 587 ratings — published
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Scaling Lean: Mastering the Key Metrics for Startup Growth Scaling Lean: Mastering the Key Metrics for Startup Growth (Hardcover)
by (shelved 6 times as marketing)
avg rating 4.31 — 512 ratings — published 2016
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Amazon Decoded: A Marketing Guide to the Kindle Store Amazon Decoded: A Marketing Guide to the Kindle Store (Kindle Edition)
by (shelved 6 times as marketing)
avg rating 4.55 — 458 ratings — published 2018
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The Art of Possibility: Transforming Professional and Personal Life The Art of Possibility: Transforming Professional and Personal Life (Paperback)
by (shelved 6 times as marketing)
avg rating 3.93 — 11,018 ratings — published 2000
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Writing Without Bullshit Writing Without Bullshit (Unknown Binding)
by (shelved 6 times as marketing)
avg rating 4.03 — 650 ratings — published
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Obrigado Pelo Marketing Obrigado Pelo Marketing (Paperback)
by (shelved 6 times as marketing)
avg rating 4.11 — 37 ratings — published 2017
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Read Me: 10 Lessons for Writing Great Copy Read Me: 10 Lessons for Writing Great Copy (Paperback)
by (shelved 6 times as marketing)
avg rating 4.17 — 121 ratings — published 2014
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Start with NO...The Negotiating Tools that the Pros Don't Want You to Know Start with NO...The Negotiating Tools that the Pros Don't Want You to Know (Hardcover)
by (shelved 6 times as marketing)
avg rating 4.11 — 2,301 ratings — published 2002
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Narratologia Narratologia (Paperback)
by (shelved 6 times as marketing)
avg rating 4.04 — 270 ratings — published 2017
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Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy (Hardcover)
by (shelved 6 times as marketing)
avg rating 3.88 — 27,418 ratings — published 2016
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Propaganda: The Formation of Men's Attitudes Propaganda: The Formation of Men's Attitudes (Paperback)
by (shelved 6 times as marketing)
avg rating 4.26 — 1,240 ratings — published 1962
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The Revenge of Analog: Real Things and Why They Matter The Revenge of Analog: Real Things and Why They Matter (Hardcover)
by (shelved 6 times as marketing)
avg rating 3.77 — 2,604 ratings — published 2016
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The Gary Halbert Letter The Gary Halbert Letter (ebook)
by (shelved 6 times as marketing)
avg rating 4.62 — 24 ratings — published
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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (Hardcover)
by (shelved 6 times as marketing)
avg rating 3.71 — 669 ratings — published 2011
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Smarter Faster Better: The Secrets of Being Productive in Life and Business Smarter Faster Better: The Secrets of Being Productive in Life and Business (Hardcover)
by (shelved 6 times as marketing)
avg rating 3.90 — 33,985 ratings — published 2016
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Naomi Wolf
“What becomes of a man who acquires a beautiful woman, with her "beauty" his sole target? He sabotages himself. He has gained no friend, no ally, no mutual trust: She knows quite well why she has been chosen. He has succeeded in buying something: the esteem of other men who find such an acquisition impressive.”
Naomi Wolf, The Beauty Myth

“Marketing is what you do when your product is no good.”
Edwin Herbert Land

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