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65 books
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13 voters
Marketing Books
Showing 1-50 of 14,280
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 950 times as marketing)
avg rating 4.05 — 21,222 ratings — published 1993
Contagious: Why Things Catch On (Hardcover)
by (shelved 807 times as marketing)
avg rating 3.98 — 30,574 ratings — published 2013
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 789 times as marketing)
avg rating 3.78 — 53,362 ratings — published 2003
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 758 times as marketing)
avg rating 3.94 — 15,286 ratings — published 2018
Positioning: The Battle for Your Mind (Paperback)
by (shelved 746 times as marketing)
avg rating 4.03 — 17,629 ratings — published 1980
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 734 times as marketing)
avg rating 3.96 — 595,995 ratings — published 2005
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 703 times as marketing)
avg rating 4.28 — 22,824 ratings — published 2017
Influence: The Psychology of Persuasion (Paperback)
by (shelved 679 times as marketing)
avg rating 4.22 — 156,732 ratings — published 1984
Permission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers)
by (shelved 603 times as marketing)
avg rating 3.92 — 14,673 ratings — published 2014
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
by (shelved 564 times as marketing)
avg rating 4.02 — 29,194 ratings — published 2006
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 538 times as marketing)
avg rating 3.88 — 15,834 ratings — published 2005
Ogilvy on Advertising (Paperback)
by (shelved 496 times as marketing)
avg rating 4.15 — 10,989 ratings — published 1983
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 483 times as marketing)
avg rating 4.32 — 9,063 ratings — published 2016
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ebook)
by (shelved 411 times as marketing)
avg rating 3.77 — 10,710 ratings — published 2013
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 394 times as marketing)
avg rating 4.00 — 818,746 ratings — published 2002
Marketing Management (Hardcover)
by (shelved 373 times as marketing)
avg rating 4.06 — 5,851 ratings — published 1967
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 363 times as marketing)
avg rating 4.11 — 44,734 ratings — published 2013
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 356 times as marketing)
avg rating 3.76 — 13,744 ratings — published 2008
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 349 times as marketing)
avg rating 4.01 — 77,947 ratings — published 2004
Tribes: We Need You to Lead Us (Hardcover)
by (shelved 333 times as marketing)
avg rating 3.81 — 41,149 ratings — published 2008
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Hardcover)
by (shelved 309 times as marketing)
avg rating 3.97 — 8,881 ratings — published 2013
Traction: A Startup Guide to Getting Customers (Hardcover)
by (shelved 279 times as marketing)
avg rating 4.11 — 9,418 ratings — published 2014
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly (Paperback)
by (shelved 277 times as marketing)
avg rating 3.85 — 6,586 ratings — published 2007
Scientific Advertising (Paperback)
by (shelved 275 times as marketing)
avg rating 4.09 — 3,317 ratings — published 1923
Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
by (shelved 267 times as marketing)
avg rating 3.94 — 9,894 ratings — published 1997
Principles of Marketing (Hardcover)
by (shelved 262 times as marketing)
avg rating 4.09 — 2,999 ratings — published 1980
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)
by (shelved 248 times as marketing)
avg rating 3.97 — 6,019 ratings — published 2014
DotCom Secrets: The Underground Playbook for Growing Your Company Online (Kindle Edition)
by (shelved 240 times as marketing)
avg rating 4.24 — 5,437 ratings — published 2011
Trust Me, I'm Lying: Confessions of a Media Manipulator (Hardcover)
by (shelved 237 times as marketing)
avg rating 3.86 — 11,496 ratings — published 2012
Confessions of an Advertising Man (Paperback)
by (shelved 237 times as marketing)
avg rating 4.00 — 5,541 ratings — published 1963
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 236 times as marketing)
avg rating 4.16 — 3,203 ratings — published 2010
Marketing 4.0: Moving from Traditional to Digital (Kindle Edition)
by (shelved 231 times as marketing)
avg rating 4.07 — 3,091 ratings — published 2016
Breakthrough Advertising (Hardcover)
by (shelved 223 times as marketing)
avg rating 4.53 — 976 ratings — published 1966
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)
by (shelved 220 times as marketing)
avg rating 3.91 — 6,311 ratings — published 1984
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Hardcover)
by (shelved 210 times as marketing)
avg rating 3.97 — 1,293 ratings — published 2013
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 199 times as marketing)
avg rating 4.10 — 229,276 ratings — published 2009
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 193 times as marketing)
avg rating 4.12 — 124,756 ratings — published 2008
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Hardcover)
by (shelved 193 times as marketing)
avg rating 4.11 — 4,979 ratings — published 2017
The Long Tail: Why the Future of Business is Selling Less of More (Paperback)
by (shelved 188 times as marketing)
avg rating 3.82 — 29,656 ratings — published 2006
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 183 times as marketing)
avg rating 4.27 — 3,141 ratings — published
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business (Made Simple Series)
by (shelved 176 times as marketing)
avg rating 4.26 — 2,103 ratings — published 2020
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 175 times as marketing)
avg rating 4.36 — 2,403 ratings — published 2008
The Brand Gap (Paperback)
by (shelved 158 times as marketing)
avg rating 3.99 — 5,181 ratings — published 2003
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 157 times as marketing)
avg rating 3.90 — 3,577 ratings — published 1998
Linchpin: Are You Indispensable? (Hardcover)
by (shelved 156 times as marketing)
avg rating 3.84 — 45,524 ratings — published 2010
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
by (shelved 149 times as marketing)
avg rating 4.60 — 11,489 ratings — published
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. (Paperback)
by (shelved 149 times as marketing)
avg rating 3.93 — 5,945 ratings — published 2000
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer (Hardcover)
by (shelved 147 times as marketing)
avg rating 4.22 — 1,620 ratings — published 2019
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 147 times as marketing)
avg rating 4.21 — 6,090 ratings — published 2019
To Sell is Human: The Surprising Truth About Moving Others (Hardcover)
by (shelved 145 times as marketing)
avg rating 3.88 — 24,783 ratings — published 2012
“Beauty provokes harassment, the law says, but it looks through men's eyes when deciding what provokes it.”
― The Beauty Myth
― The Beauty Myth
“We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it.
Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.
Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.”
― The Beauty Myth
Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.
Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.”
― The Beauty Myth
